LuLu is highlighting a host of retail promotions and charity activities in its Ramadan campaign this year.
In an effort to improve customer experience and make shopping easy and affordable during Ramadan, LuLu has introduced its pre-packed Ramadan kit for SR99 ($26), which has been especially created for essential shopping and donation.
In partnership with Saudi Food Bank, these kits along with the iftar boxes (priced at SR15 each) will be distributed to the needy and charity groups. An agreement was signed between Abdul Rahman Al-Huzaimi, regional manager of Saudi Food Bank in Riyadh, and Bashar Al-Besher, administration director of LuLu Hypermarkets, Saudi Arabia, in the presence of Shehim Mohammed, director of LuLu Hypermarkets, Saudi Arabia, LuLu officials, and other guests.
These kits are priced lower than the regular market price and have grocery products, such as rice, milk powder, sugar, oil, and others. LuLu’s Ramadan kits are available across all its stores and online via www.luluhypermarket.com.
Mohammed said: “As the current pandemic situation continues to restrict the majority with smaller gatherings and with more people staying at home, we launched products offers and Ramadan kits to make grocery shopping easier and more convenient. Our promotion sections in stores are fuller and wider with lots of product essentials offered with great discounts. The same offers are also boosted in our online shopping with deals and promotions to ensure safe shopping for those who do not want to buy from stores.”
LuLu will also launch traditional food stations at its stores celebrating essential delicacies savored in the holy month.
The food stations will host themed events such as the Meat Fest, Dates and Nuts, Iftar Delights and Dessert Festival. Moreover, LuLu has introduced “Souk Al-Fawakeh” to provide customers with fresh fruits and vegetables at competitive prices in bulk packages. It features 30 exotic fruits for the entire month.
In keeping with the spirit of giving in the holy month, LuLu has launched Ramadan-themed cards, which are available at SR15 and SR150.
Abdulla Hamdan, marketing manager of LuLu Hypermarkets Saudi Arabia, said: “We’re glad to launch these Ramadan-themed cards for our customers, in line with our goal to make their shopping experience unique, especially during important occasions like Ramadan. Since gathering in large groups for iftar is restricted to prioritize the health and safety of everyone, this card is a perfect choice for gifting.
“It is a convenient way to show your loved ones that you remember them and care for them in the midst of these challenging times.”
In collaboration with Saudi Food Bank, LuLu has launched iftar boxes featuring convenient packs of after-fasting essential meals that customers can buy for SR15 each. There is also an option to donate SR15 through the cash counters.
In collaboration with the Kayl Association for Combating Obesity, LuLu launched the “Health is Wealth” campaign to raise awareness on obesity and its risks to health along with the importance of limiting its spread among the community. For every purchase of a healthy iftar or sahoor meal, 5 percent will be donated to the charitable organization.