Continental, a German tire and automotive technology company, has opened its largest Middle East service center in Dubai.
The new full-service facility, which has been launched in partnership with Royal Step Car Services, will provide customers in the UAE with a one-stop shop for all their car servicing needs.
Continental’s new flagship facility has more than 10 service bays and offers a full range of premium tire and car care services. These include: Tire repairs and fitting, wheel alignment, battery servicing, air conditioning servicing, oil changes, electrical work, brake services, car wash, car accessories and other general maintenance. There is also a dedicated customer waiting area and product display area.
The new service center, which is located on 4th Street in Al-Quoz 1, was opened by executives from Continental, Royal Step Car Services and Emirates for Universal Tyres (EUT), the sole distributor for Continental in the UAE. Present at the official launch ceremony were Karel Kucera, managing director of Continental Middle East, and Shaun Smith, general manager at EUT, who both handed over the certificate of authorized dealership to Hassan El-Hajj, managing director of Royal Step Car Services.
“This new flagship service center allows Continental to make its premium range of tires and other services even more accessible to customers in Dubai,” Kucera said.
El-Hajj said: “The investment in this new facility ensures that we lead the market when it comes to offering customers the best in terms of both servicing and products.”



