NEC to install massive LED wall at STC facility

NEC Display Solutions has signed an agreement with STC to install a 256-square-meter LED display on the STC campus in Riyadh.
Updated 05 August 2019

NEC to install massive LED wall at STC facility

One of the world’s largest control room LED displays is set to come to Saudi Arabia as Japanese display technology manufacturer NEC Display Solutions has signed an agreement with STC to install a 256-square-meter LED display, featuring over 200 video wall screens, at the Unified Network Operation Center (UNOC) on the STC campus in Riyadh.

NEC’s comprehensive involvement in the project includes design, manufacture, supply, installation, testing and commissioning of the massive video wall. Working along with Saudi Media Systems SMS, NEC will be responsible for the supply and installation of about 216 video wall units, several meeting room displays as well as other smaller LED solutions. It will also provide the complete back-end processors for the successful functioning of the UNOC.

“Our agreement with STC represents a landmark project that highlights NEC’s status as one of the very few manufacturers in the world that is capable of providing a complete custom-made display solutions to government entities and major companies. NEC covers the entire aspect of the project, starting from feasibility studies, design and manufacture to installation, testing and commissioning. We select the right display technology and the right kind of back-end processing solution for not just network operation centers but also data centers, control rooms, and security operation centers,” said Bernd Eberhardt, CEO of NEC Display Solutions GmbH.

“STC is happy to join hands with NEC Display Solutions to provide a complete turnkey solution for the successful functioning of the UNOC. The agreement reflects STC’s constant efforts to build strategic partnerships with global entities to provide world-class digital services and innovative solutions to our customers, enabling the digital transformation of the Kingdom,” said Abdullah Al-Mazrou, general manager, buildings and fleet management at STC.

As a total display solutions company, NEC holds a leading position in the display market in the Europe, Middle East and Africa region. The installation of the massive LED wall in Saudi Arabia is the latest milestone for the company that has earlier pioneered other major projects such as the world‘s first RB laser projector in 2017. 

NEC Display Solutions has so far manufactured and delivered over 1.5 million large-format displays. Its success story includes partnerships with more than 200 airports worldwide and delivery of over 125,000 displays over the last five years in leading fast food restaurants across Europe.

The Japanese display technology manufacturer, headquartered in Tokyo, is a wholly owned subsidiary of NEC Corporation, which has been a global technology leader for over 120 years.


AMC launches Saudi Arabia’s first cinema loyalty program

Updated 15 January 2020

AMC launches Saudi Arabia’s first cinema loyalty program

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events. 

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information. 

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.