Van Cleef & Arpels opens boutique near Dubai Opera

Spread over 222 square meters, Les Salons Van Cleef & Arpels Dubai Opera is situated on the boulevard of Dubai Opera.
Updated 26 August 2019

Van Cleef & Arpels opens boutique near Dubai Opera

High jewelry maison Van Cleef & Arpels has a new address in town near the Dubai Opera. The boutique, located close to this center of culture and artistic performances, pays homage to the maison’s long-standing links with the world of dance.

“With this opening, the maison extends its partnership with Dubai Opera while showcasing its virtuoso craftsmanship through contemporary and patrimony creations,” a press release said.

Spread over 222 square meters, Les Salons Van Cleef & Arpels Dubai Opera is situated on the boulevard of Dubai Opera.

The two-story building’s facade is notable for its unique design. Symbolic of Van Cleef & Arpels’ rich patrimony, it is inspired by a drawing from the archives. Designed in 1929, the jewel box drawing reflects the Art Deco influence over the maison’s creations during this time. A metallic moucharabieh graces the pattern of the boutique’s façade with plays of light and shadow. This architectural structure is adorned with precious and soft materials creating a shimmering curtain effect. 

For the first time in the Middle East, Les Salons Van Cleef & Arpels Dubai Opera houses a patrimonial area in the center of the building, symbolic of the center stage of an opera house. Complemented by a library, the elements of this salon bring stories to life. Visitors can embark on a journey back in time, to discover the rich history of Van Cleef & Arpels. 

Special features include an elevator and a staircase, adorned with custom-made embellishments. 

“Since 2016, the maison’s friendship with the Dubai Opera has only strengthened over the years. We cherish this treasured bond and take it to a novel stage with the opening of the enchanting Les Salons Van Cleef & Arpels Dubai Opera,” said Alessandro Maffi, managing director Middle East and India of Van Cleef & Arpels. “It is a momentous occasion for all of us as we celebrate the wondrous universe and iconic creations of the maison at this exclusive venue. We look forward to welcoming guests to this inspiring stellar boutique.”

Van Cleef & Arpels has long turned to dance as a major source of inspiration. Ballerina clips were created in New York in the early 1940s at the prompting of Louis Arpels, an opera and ballet lover. The creations progressed to become one of the signatures of Van Cleef & Arpels. The maison continues to nurture this bond with the world of dance through a number of collaborations.

For the dance lovers, Van Cleef & Arpels is hosting a patrimony exhibition, featuring an array of ballerina clips from the 1940s up until today. The exhibition at Les Salons Van Cleef & Arpels Dubai Opera runs until mid-September.


EVRT Dubai 2020 charges into Middle East

Updated 23 February 2020

EVRT Dubai 2020 charges into Middle East

EVRT Dubai 2020, the electric vehicle road trip, is charging into the Middle East with the announcement of a series of first-of-its-kind initiatives designed to put electric vehicles through their paces.

More than a 100 participants are gearing up for EVRT Dubai 2020, with UAE Minister of Climate Change Dr. Thani Al-Zeyoudi set to join part of the trip. The road trip will see 15 electric vehicles take on the 1,000 km journey designed to inspire transformation to smarter mobility and electric vehicles. 

Ben Pullen, co-founder and CEO at Generation.e, said: “This year is more creative than ever before. World-first challenges and drag races will provide a major opportunity to gather the latest and greatest electric vehicles together from around the world to put them through their paces on home turf in the UAE. It’s a unique opportunity for manufacturers to showcase their lineup in an environment that truly flies the flag for electric vehicle adoption in the region.”

The World Regeneration Challenge aims to demonstrate just how powerful regenerative braking is, and how much of a game-changer it is for automotive industry. The challenge is simple: Electric vehicles, from a range of brands, will drive up to the top of the 1,934-meter Jebel Jais mountain to find out how much energy their vehicles can regenerate on the way down. The challenge is set to highlight how regenerative braking takes place when the vehicle is rolling down an incline or in free slow, with electric vehicles engaging their motors in reverse to generate electricity, resulting in their battery getting charged on their way back down the mountain.

Another challenge that is set to take place is the classic Electric Vehicle Drag Race.

Hyundai Motor Company and One Moto are the latest car manufacturers to pledge their support, with the brands seizing the opportunity to showcase their fully electric ranges to put them to the test, as they travel across the UAE in an expedition over six days from March 25 to 30.

Bangsun Jeong, head of operations, Hyundai Motor Company Middle East and Africa, said: “We are excited to showcase for the first time in the region the Hyundai Kona and Ioniq models at EVRT Dubai. Hyundai aims to become a global automotive leader in eco-friendly vehicles and we are currently planning a full lineup of 21 electrified models, including battery electric vehicles, hybrid electric vehicles, plug-in hybrid and fuel cell electric vehicles.”

Suliman Al-Zaben, director, Juma Al-Majid Est, added: “With Dubai offering generous incentives for EV owners, we see a huge potential for electric vehicles in the market.”

The 2020 edition is organized by Generation.e, the entity supporting the acceleration of electric vehicles and smarter mobility adoption across the world. The event will be launched on March 25 at Dubai’s Sustainable City.