High jewelry maison Van Cleef & Arpels has a new address in town near the Dubai Opera. The boutique, located close to this center of culture and artistic performances, pays homage to the maison’s long-standing links with the world of dance.
“With this opening, the maison extends its partnership with Dubai Opera while showcasing its virtuoso craftsmanship through contemporary and patrimony creations,” a press release said.
Spread over 222 square meters, Les Salons Van Cleef & Arpels Dubai Opera is situated on the boulevard of Dubai Opera.
The two-story building’s facade is notable for its unique design. Symbolic of Van Cleef & Arpels’ rich patrimony, it is inspired by a drawing from the archives. Designed in 1929, the jewel box drawing reflects the Art Deco influence over the maison’s creations during this time. A metallic moucharabieh graces the pattern of the boutique’s façade with plays of light and shadow. This architectural structure is adorned with precious and soft materials creating a shimmering curtain effect.
For the first time in the Middle East, Les Salons Van Cleef & Arpels Dubai Opera houses a patrimonial area in the center of the building, symbolic of the center stage of an opera house. Complemented by a library, the elements of this salon bring stories to life. Visitors can embark on a journey back in time, to discover the rich history of Van Cleef & Arpels.
Special features include an elevator and a staircase, adorned with custom-made embellishments.
“Since 2016, the maison’s friendship with the Dubai Opera has only strengthened over the years. We cherish this treasured bond and take it to a novel stage with the opening of the enchanting Les Salons Van Cleef & Arpels Dubai Opera,” said Alessandro Maffi, managing director Middle East and India of Van Cleef & Arpels. “It is a momentous occasion for all of us as we celebrate the wondrous universe and iconic creations of the maison at this exclusive venue. We look forward to welcoming guests to this inspiring stellar boutique.”
Van Cleef & Arpels has long turned to dance as a major source of inspiration. Ballerina clips were created in New York in the early 1940s at the prompting of Louis Arpels, an opera and ballet lover. The creations progressed to become one of the signatures of Van Cleef & Arpels. The maison continues to nurture this bond with the world of dance through a number of collaborations.
For the dance lovers, Van Cleef & Arpels is hosting a patrimony exhibition, featuring an array of ballerina clips from the 1940s up until today. The exhibition at Les Salons Van Cleef & Arpels Dubai Opera runs until mid-September.