Emirates NBD first bank to leverage SAP Financial Services Data Platform

Abdulla Qassem, group chief operating officer, Emirates NBD.
Updated 10 September 2019

Emirates NBD first bank to leverage SAP Financial Services Data Platform

Emirates NBD has partnered with SAP, a market leader in enterprise software, to become the first bank globally to implement the SAP Financial Services Data Platform. It is powered by SAP in-memory data platform, the SAP HANA and can now deliver customer intelligence across all Emirates NBD Group market segments, entities and countries.

The implementation of the SAP Financial Services Data Platform has initially focused on Emirates NBD’s retail banking and wealth management segment. It was completed in 10 months and marks the second phase of expansion for Emirates NBD’s Enterprise Data Platform (EDP). The EDP, which leverages Hadoop Big Data technology, was initially launched in November 2018. As the bank’s biggest flagship initiative in its ongoing 1 billion dirhams ($272 million) digital transformation, it aims to help continuously enhance Emirates NBD’s customer experience by increasingly leveraging data-driven intelligence. 

Abdulla Qassem, group chief operating officer, Emirates NBD, said: “Being increasingly effective and efficient in both harvesting and leveraging our growing critical data is core to Emirates NBD’s digital transformation. We are proud to be the first bank in the world to successfully go live with the SAP Financial Services Data Platform, after initially launching our Enterprise Data Platform in November 2018. Harnessing the power of Hadoop and SAP HANA has brought significantly increased capability to our Enterprise Data Platform, which is ultimately aligned with Emirates NBD’s vision to drive data-driven decision-making holistically across the bank.”

Zakaria Haltout, managing director, SAP UAE, said: “We are pleased to partner with Emirates NBD as it continues expanding its Enterprise Data Platform capabilities. As the first global bank to leverage the SAP Financial Services Data Platform, this is a milestone for both of our organizations. Emirates NBD’s Enterprise Data Platform handles massive volumes of diverse data, and can now derive real-time insights to improve the customer experience, drive growth, optimize risk controls and business outcomes, and automate business processes.” 

With the SAP Financial Services Data Platform now in place, the bank’s EDP provides a standardized, consistent representation of complex data from all Emirates NBD systems and applications. This data can be consumed by data-driven applications and other business intelligence tools.


AMC launches Saudi Arabia’s first cinema loyalty program

Updated 15 January 2020

AMC launches Saudi Arabia’s first cinema loyalty program

AMC Cinemas has launched the first cinema loyalty program, along with a website and mobile application, in Saudi Arabia, ensuring that all updates and information are available for movie lovers here.

The loyalty program, AMC Da’era, is a first-of-its-kind experience that has been built specifically for the Saudi cinema goer. The app is designed to offer a personalized experience for each guest. With points being earned for every single riyal spent in AMC Cinemas, members keep ascending through each of the tiers by moving from Inner Circle to Select Circle and finally Elite Circle. Alongside each tier, the perks and benefits continue to expand from birthday, anniversary gifts, F&B discounts, free refills, and chances to win tickets to screenings and grand opening events. 

Being a member of AMC Da’era will give users a privilege to be the first to know about any advance tickets and cinema openings via a weekly newsletter.

Users can join AMC Da’era by signing with an AMC account on amccinemas.com or the AMC Cinemas app on iOS.

The new website amccinemas.com is set to be a one-stop digital hub for movie news and schedules in all AMC Cinemas, featuring advanced search tools that allow guests to narrow down their search and select a movie based on the name of the movie or the desired location. The handy booking system allows users to effortlessly purchase and book tickets online and once the transaction is completed, the tickets will be dropped into the visitors’ digital wallet. Moreover, the live chat option provides immediate real time support to help solve any problems and deliver all required information. 

The site also highlights any new food and drinks promotions for customers to benefit from. The new “Remind Me” function will keep cinema lovers always up to date. The website has been designed to be quite similar to amctheaters.com, the most visited entertainment site in the US.

“AMC Cinemas’ mobile application will allow guests to finalize everything in a seamless and speedy way. With a wide range of features that are available in both Arabic and English languages, booking a movie in AMC Cinemas will become a fun and on-the-go process,” a statement said.

AMC currently operates two theaters in Riyadh. According to Adom Aron, CEO of AMC, the company plans to open between eight and 10 theaters by June, between 12 and 20 theaters next year, and 50 theaters in the next three to four years.