Longines’ new Conquest Classic is for the ‘women of today’

Updated 16 September 2019

Longines’ new Conquest Classic is for the ‘women of today’

Longines has combined the femininity of materials and dynamic lines to create the new Conquest Classic — perfectly suited for the “women of today.” The latest models remain faithful to the brand’s iconic elegance, while offering new dials that mix mother-of-pearl, diamonds and touches of pink.

“The Conquest Classic by Longines skillfully combines modernity with the refinement that defines the brand. Elegant and sleek, these latest creations are both resolutely feminine and boldly contemporary,” the watchmaker said.

Mikaela Shiffrin, an American two-time Olympic gold medalist and World Cup alpine skier, is a fan of the new Conquest Classic. “At once elegant and sporty, the new Conquest Classic is a natural fit on my wrist. Its feminine lines and dynamic spirit make it a watch that suits my personality as an athlete and a woman,” she said. 

As the “Longines Ambassador of Elegance” since 2014, the young ski champion perfectly embodies the values of the winged hourglass brand represented in these new models. 

Available in two sizes (29.50 mm and 34 mm in diameter) and some featuring diamonds, the steel case of the new Conquest Classic houses a quartz movement. The collection offers five different dials — sunray blue, sunray black, sunray silver, white mother-of-pearl and black mother-of-pearl — mounted on a steel bracelet.

Based in Saint-Imier in Switzerland since 1839, the watchmaking company wields expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper of world championships and as a partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sports over the years. 

The Swiss watch brand recently celebrated the opening of its new boutique in Riyadh on Sept. 11. Spread across 78 square meters in Riyadh Park, the store displays a large selection of Longines timepieces, including the most iconic watches of the brand as well as its latest models.

Longines is a member of The Swatch Group, a leading Swiss manufacturer of watches and jewelry. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.


LuLu Group announces SAR1 billion expansion plans

Updated 14 October 2019

LuLu Group announces SAR1 billion expansion plans

  • Group also launched SAR1 million 10th anniversary promotion

RIYADH: LuLu Hypermarkets, one of the largest retailers in the region, is upbeat about the investment climate of KSA and is planning to expand in the coming years.

Talking to media during the group’s 10th anniversary celebrations held at Atayaf Mall in Riyadh, chairman M. A. Yusuff Ali unveiled LuLu Group’s plans.

Saad Al-Gamdi, Head of Saudization Programme (Tawteen) at the Ministry of Labour, along with Yusuf Ali, Chairman of LuLu Group, officially inaugurated the anniversary celebrations in the presence of senior officials and a large number of shoppers. 

Elaborating on LuLu Group’s journey so far, Yusuf Ali said: “With a modest beginning in the 2009, today we have 17 hypermarkets, 12 Aramco commissaries and National Guard supermarkets which is a testimony to our acceptance in the country, thanks to our fair pricing and highest quality product range.

“We see tremendous growth opportunity in the Kingdom. We have already announced that by year 2020, we will open 15 new hypermarkets in Saudi Arabia. Under this plan, 3 hypermarkets have already been opened and another 11 hypermarkets will be completed before end of 2020 at an investment of SAR1 billion ($266.6 million).

“This includes 4 in Dammam, 6 in Jeddah and 1 in Riyadh. This is apart from the SR1.7 billion that we have already invested in the Kingdom until now.”

During the occasion, LuLu also honored 10 long serving Saudi nationals with gold medals and certificates who were all part of LuLu’s growth story in the Kingdom.

Congratulating the Saudi staff, Yusuf Ali said: “We consider it our duty to nurture them as we have a very hardworking, dedicated and productive manpower among Saudi nationals.

“LuLu Group currently employs 2,700 Saudi nationals including 700 women in their various hypermarkets across the Kingdom. Out of the total Saudi work force employed in our group, half of them are from small town like Hail, Tabuk, Hassa and Jubail.

“Our goal is to give employment to more than 4,000 nationals by the end of 2020 out of which 1,700 will be women,

He added that his group gives priority in generating jobs for young Saudis, especially women. “I think it is the duty of all businessmen and investors to create more jobs for local youth.

“We also take this opportunity to extend our gratitude to King Salman, Crown Prince Mohammed Bin Salman and the government who have always given tremendous support to investments and economic development which ultimately generate more employment opportunities for Saudi citizens.”

To mark the occasion of 10th anniversary, LuLu announced the launch of LuLu-Win One Million Riyal promotion which will run for 10 weeks and 10 lucky winners will each get SAR100,000 cash prize.