A leading production house in the region, Good People, has joined forces with Kijamii, an award-winning digital advertising agency, to form the largest independent, digitally driven network in the MENA region.
The newly formed network is named GP&K, and its companies will operate independently, providing their services to organizations across various sectors as well as agencies around the region.
The new network will offer digitally minded creative, film production, digital media and technology solutions all under one roof. “There is no escaping this in today’s day and age. If you want to survive you have to be digitally minded, and if you want to be digitally minded you have to join hands with technology. You need to be mining data and triggering technology with one hand, while writing scripts and drawing up storyboards with the other,” said Ali Ali, Good People’s co-founder.
“The industry is becoming faster, transparent, more agile, and data-driven. The need for digital creative and innovative production is here to stay,” said Bassem El-Hady, Kijamii’s co-founder.
