UBS has announced the appointment of Ghassan Soufi as the new desk head for its Saudi division.
Having previously worked at Samba, Soufi brings more than 25 years of experience in the Saudi market.
Soufi holds a bachelor’s degree in computer science and an MBA from George Washington University in the US.
Ali Janoudi, head of wealth management for Central and Eastern Europe, Middle East and Africa, and UBS Saudi Arabia vice chairman, said: “We are delighted that Ghassan Soufi will bring his in-depth market knowledge to our team at UBS. He will help us drive growth and further his successful track record of building excellent client relationships in the Kingdom.”
UBS Head of Wealth Management Saudi Arabia Abdallah Najia added: “Ghassan will be crucial in identifying and hiring top talent locally and leading our on-shore client acquisition strategy. We are excited to welcome him to our team.”
Soufi joined UBS Saudi Arabia on Sept. 15 and will be based in Riyadh.



