KSA to host largest gathering of events industry professionals

KSA to host largest gathering of events industry professionals
Saudi Arabia’s General Entertainment Authority (GEA) is currently working on a broad framework for entertainment services in all cities across the country.
Updated 17 September 2019

KSA to host largest gathering of events industry professionals

KSA to host largest gathering of events industry professionals

Saudi Arabia is poised to become the central destination for events in the Middle East by 2020. This is the prediction of events and entertainment industry experts who are gathering at the upcoming Saudi Event Show, which will be held Sept. 25-26 at the Riyadh International Convention and Exhibition Center.

“The Saudi Event Show is an ideal platform for events and entertainment industry professionals to learn about the advancements and how to overcome any challenges they are experiencing in the market,” said Amar Daginawala, exhibition manager at Informa Middle East. “The show will provide participants with an opportunity to understand the latest trends driving the local events industry, meet and learn from the thought-provoking industry leaders and attend informative seminar sessions.”

Saudi Arabia’s General Entertainment Authority (GEA) is currently working on a broad framework for entertainment services in all cities across the country.

“The Kingdom will invest $64 billion in the entertainment sector over the coming decade, which proves the huge market potential for everyone in the events and entertainment industry,” he added.

Daginawala said: “Saudi Arabia is the region’s largest untapped market in terms of events and entertainment. Therefore, advancing the MICE (meetings, incentives, conferencing and exhibitions) and entertainment sector is one of the major parts of the Kingdom’s Vision 2030 reforms.”

The Saudi Event Show will feature more than 25 seminars and entertainment sessions, keynote speeches and panel discussions, covering everything about the Kingdom’s event industry, including market updates, visas and regulations, trends, eSports events, catering, marketing, the latest event tech, and much more. 

Participants will get the chance to connect with more than 2,000 events and entertainment professionals and 50 innovative exhibitors, including organizers, entertainment professionals, marketing, PR and creative specialists, operations experts, event technology and solution providers, regulators and other stakeholders.

Some prominent speakers at the two-day event include Mohammed Tayem, CEO, entourage marketing & events, who will talk about “Recruiting Your ‘Dream Team’ in the Saudi Arabian Events & Entertainment Sector,” Philip Wride, CEO of Cheesecake Digital, who will present ideas around “Getting Started In Esports,” and Sujoy Cherian, CEO, Option 1 Event Services, who will talk about “Services Innovation & the Future in Event Technology.”


PwC’s Academy launches accredited CMI qualification

PwC’s Academy launches accredited CMI qualification
Updated 19 January 2021

PwC’s Academy launches accredited CMI qualification

PwC’s Academy launches accredited CMI qualification

PwC’s Academy, the talent and skills development business of PwC, has recently been recognized as an approved center offering the Chartered Management Institute (CMI) qualification in the Middle East. This professional qualification will develop core management skills, and enable aspiring leaders to acquire globally recognized accreditation.

Launching as a public course in February, the Level 5 diploma in management and leadership is designed to give participants the skills and competencies needed to become an effective manager. Live online training will be delivered through a flexible, bite-sized modular program over a one-year period. Upon completion, participants will be one step closer to CMI’s prestigious Chartered Manager status.

Amanda Line, partner at PwC’s Academy, said: “Leadership is required in all areas of an organization, no matter the industry, to set direction and unlock the greatest potential in teams. The CMI qualification not only equips participants with cross-functional management skills that form the building blocks of leadership, the fact that this is a globally recognized accreditation adds confidence to both participants and companies.”

The Level 5 diploma covers core subjects including finance management, project management, planning and procuring, and the principles of management and leadership. Participants can continue to progress through the CMI qualification by earning an award, certificate or diploma, depending on their professional goals.

PwC’s Academy will also offer Level 3 and Level 7 CMI qualifications as in-house training for organizations across the Middle East.

Winston Jacob, head of employer and partner provider relations at CMI, said: “Our mission at CMI is, and has been for the past 70 years, to raise the quality and standard of management in the workplace. We are delighted to partner with PwC’s Academy in the Middle East to offer a number of our globally recognized qualifications, and at a time that has never been more critical for the development of our future leaders.”