Etihad Etisalat (Mobily) is celebrating the 89th Saudi National Day with a campaign aimed at changing societal stereotypes toward people with disabilities. The initiative, launched under the hashtag #EveryonesKingdom, is designed to spark a conversation to bring a change in people’s attitudes toward disabled individuals and promote their social inclusion.
The campaign comprises a short video featuring an orchestra performing the Saudi national anthem, with pauses in between symbolizing persons with disabilities, demonstrating that, just like in the performance, society is incomplete without them.
“Mobily aims to raise awareness and start a discussion to promote social inclusion of people with disabilities, by empowering them to explore their potential and social contribution,” the telecom giant said.
Mobily Chief Executive Salman Albadran said: “Given that part of our mission as an ICT company is to facilitate communication among people, we believe that all should engage in conversations aimed at leveraging how people with disabilities can be empowered by our society. This begins with a simple dialogue, to shed light on people with disabilities and their feelings as well as highlighting that commonalities often dominate differences.”
He added: “Together, we can change the prevailing societal perceptions. Hence, our 89th National Day campaign stimulates a conversation so that our Kingdom embraces all the abilities of people with disabilities.”
Mobily said the #EveryonesKingdom initiative is in line with Vision 2030 as it supports one of Saudi Arabia’s main objectives — “Rewarding Opportunities” — especially providing equal opportunities to everyone in the Kingdom.
The company is urging those interested in promoting the cause to join the discussion through the hashtag #EveryonesKingdom on its social media pages and its official website.
