Hyundai Palisade, the new flagship SUV from Hyundai, will provide a ride for global superstars BTS during their much-anticipated visit to Saudi Arabia to perform as part of Riyadh Season.
The seven-member boy-band, who are Hyundai Global Brand Ambassadors, will perform during Riyadh Season as part of their “Love Yourself: Speak Yourself” world tour.
“We are very excited to be collaborating with BTS — one of the most globally popular music groups from Korea, the home of Hyundai — and to be supporting Riyadh Season,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa.
“Saudi Arabia is giving its people new entertainment opportunities, and BTS will help us reach out to the younger generation of music fans in the Kingdom.”
With BTS gaining explosive global attention for their music and videos, their collaboration with Hyundai is the perfect platform to highlight Palisade’s bold, cutting-edge design and functions, including the masculine, ironclad-looking exterior and spacious, classy interior, the automaker said.
Launched regionally in June, Hyundai Palisade is riding a new SUV chassis, which is longer, taller and wider than the popular Santa Fe. The exterior design and interior finish are both worthy of a premium model, combined with new levels of all-road, all-weather capability, technology, safety, roominess and efficiency.
Established in 1967, Hyundai Motor Company’s range of vehicles and mobility services are available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. In 2018 the company revealed its new design philosophy “Sensuous Sportiness,” which will be embodied by all upcoming Hyundai vehicles.