Hyundai Palisade to accompany BTS in Riyadh

The seven-member boy-band, who are Hyundai Global Brand Ambassadors, will perform during Riyadh Season.
Updated 07 October 2019

Hyundai Palisade to accompany BTS in Riyadh

Hyundai Palisade, the new flagship SUV from Hyundai, will provide a ride for global superstars BTS during their much-anticipated visit to Saudi Arabia to perform as part of Riyadh Season.
The seven-member boy-band, who are Hyundai Global Brand Ambassadors, will perform during Riyadh Season as part of their “Love Yourself: Speak Yourself” world tour.
“We are very excited to be collaborating with BTS — one of the most globally popular music groups from Korea, the home of Hyundai — and to be supporting Riyadh Season,” said Mike Song, Hyundai’s head of operations for the Middle East and Africa.
“Saudi Arabia is giving its people new entertainment opportunities, and BTS will help us reach out to the younger generation of music fans in the Kingdom.”
With BTS gaining explosive global attention for their music and videos, their collaboration with Hyundai is the perfect platform to highlight Palisade’s bold, cutting-edge design and functions, including the masculine, ironclad-looking exterior and spacious, classy interior, the automaker said.

HIGHLIGHTS

• BTS are playing during Riyadh Season on their ‘Love Yourself: Speak Yourself’ world tour.

• Hyundai Palisade was launched in June, now available in Saudi Arabia

Launched regionally in June, Hyundai Palisade is riding a new SUV chassis, which is longer, taller and wider than the popular Santa Fe. The exterior design and interior finish are both worthy of a premium model, combined with new levels of all-road, all-weather capability, technology, safety, roominess and efficiency.
Established in 1967, Hyundai Motor Company’s range of vehicles and mobility services are available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. In 2018 the company revealed its new design philosophy “Sensuous Sportiness,” which will be embodied by all upcoming Hyundai vehicles.


Michelin-starred chefs delight Riyadh foodies

Guests at Taste of the World, Riyadh, a six-day extravaganza featuring some of the world’s best restaurants in the capital’s Digital City, sipped mocktails while listening to live acoustic music on the Music Stage.
Updated 17 November 2019

Michelin-starred chefs delight Riyadh foodies

Taste of the World, Riyadh has been heralded as a great success by both event organizers and the 14,000 visitors that attended the six-day extravaganza in the capital’s Digital City.
Commissioned by the General Entertainment Authority, this bespoke edition of the festival, created especially for the Riyadh Season, featured 14 of the world’s best restaurants, boasting a combined 13 Michelin stars.  
Throughout the festival, the participating restaurants featured an exclusive menu of three dishes, served in taster-size portions — two of each restaurant’s signature dishes, as well as a Saudi-inspired dish that the chef had exclusively designed for Taste of the World, Riyadh. Visitors looking for a more exclusive experience were welcomed to The Taste Residence where they were treated to a four-course dining experience with Michelin-starred chefs.
Another major attraction that drew large crowds was the Fire Pit, where local star chefs Areej Al-Shareef, Abdelelah bin Jarid and Fahad Bokhari showed off their talents alongside the global superstars. Hosted by Saudi culinary star and presenter Rakan Aloraifi, spectators enjoyed cooking demonstrations, tasting sessions and a live DJ.
In another area of the festival, guests sipped mocktails while listening to live acoustic music on the Music Stage.  
Award-winning chef Shane Osborn from Hong Kong’s Arcane said “Taste of the World, Riyadh has far exceeded my expectations. I have been fortunate to have experienced many similar events around the world but this one in Riyadh is both very unique and very different to anything that I have experienced before. It is the people of Riyadh who have really made it special and welcoming.”

NUMBER

14,000 - of the capital’s cosmopolitan citizens visited the six-day culinary festival, featuring 14 of the world’s best restaurants and boasting a combined 13 Michelin stars.

Pascal Aussignac from London’s Michelin-starred Club Gascon said: “The smiles of the people whilst trying my food and their inquisitive questions about the meals prepared made it truly very special. I am
very happy to be here in Riyadh and to have taken part in this exciting event.”
Saudi chef Al-Shareef said: “I am very happy to be here and taking part in Taste of the World, Riyadh. I am also very proud in being the only female Saudi chef taking part and my experiences at the Fire Pit were very exciting and fun.”
Chef Aloraifi said, “This is the first time that Taste of the World has taken place in the Kingdom and people have been very excited about the occasion, the activities and the cooking demonstrations ... Hopefully next year we will be back again and will be able to add more local touches to the program.”
Based on the overwhelming enthusiasm and fast-selling ticket sales that has greeted the Taste of the World experience, organizers said they are looking forward to announcing a 2020 event soon.