SADAFCO launches new calcium-enriched milk for stronger bones

Updated 06 November 2019

SADAFCO launches new calcium-enriched milk for stronger bones

Saudia Dairy and Foodstuff Company (SADAFCO) has introduced a new Saudia milk, fortified with 60 percent more calcium to help consumers live a healthy lifestyle and maintain strong bones. 

Saudia Calcium Milk was officially launched on Oct. 20 to mark World Osteoporosis Day. Around 38 percent of men and 28 percent of women aged above 50 suffer from osteoporosis in Saudi Arabia, and with the percentage of the population in the 50-plus segment expected to rise steeply in coming years, the Ministry of Health encourages people to maintain sufficient levels of calcium in their diet. 

Ensuring a nutritious diet and maintaining an adequate calcium intake is an important defense against osteoporosis, and for maintaining strong bones. Available in one-liter Tetra Pak, the new low-fat milk claims to enable health-conscious consumers to live the lives they want while enjoying the delicious taste of Saudia milk. 

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Around 38 percent of men and 28 percent of women aged above 50 suffer from osteoporosis in Saudi Arabia.

“All of us want to enjoy healthy lifestyles, to be around for our families, and have fun with our children and grandchildren. Calcium deficiency can lead to osteoporosis and associated complications,” said Wout Matthijs, CEO of SADAFCO. “Milk is a nutritious liquid food that can be consumed daily as part of a healthy lifestyle. New Saudia Calcium Milk gives consumers even more of the natural benefits that milk provides, with more calcium that helps keep bones strong and healthy whatever your age.”

“SADAFCO is committed to supporting Saudi Vision 2030 objectives of promoting healthy lifestyles. Saudia Milk is proud to be a trusted choice for generations of Saudi families who want to live well and enjoy delicious natural products,” said Alexey Ermolov, SADAFCO marketing manager. 

“The calcium milk will give consumers the health benefits they need to live an active life, with the Saudia milk taste that you love. The new product will be available in October in shops across
the Kingdom,” added Ermolov. Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.


Aster Sanad Hospital leaping forward toward the Saudi Arabia Vision 2030 — Creating a Healthier Tomorrow

Updated 50 min 44 sec ago

Aster Sanad Hospital leaping forward toward the Saudi Arabia Vision 2030 — Creating a Healthier Tomorrow

  • Aster Sanad Hospital, an Aster DM Healthcare venture is in the North-East Ring road at the heart of Riyadh with an easy access to the Airport and in proximity to the Saudi Red Crescent
  • Embodying the principles and standards of Aster DM Healthcare Group, Aster Sanad Hospital is accredited by Saudi Central Board of Accreditation for Healthcare Organizations (CBAHI) in Riyadh

DUBAI: Aster DM Healthcare network is a 33+ years old Organization spread across 379 establishments in 9 countries and has transitioned into being one of the fastest growing Organizations across the Middle East, India and Far East with several JCI accredited Hospitals, Clinics and Diagnostic Centers.

Aster Sanad Hospital, an Aster DM Healthcare venture is in the North-East Ring road at the heart of Riyadh with an easy access to the Airport and in proximity to the Saudi Red Crescent.
This aids in quickly serving the Trauma and Road traffic accidents through our Multidisciplinary team of Neurosurgeons, Cosmetic, Spinal and Maxillofacial Surgeons. We are one among the very few hospitals to have the Traffic Police Office (Muroor) attached to our premises for the seamless care and the documentation with the Traffic police.

Embodying the principles and standards of Aster DM Healthcare Group, Aster Sanad Hospital is accredited by Saudi Central Board of Accreditation for Healthcare Organizations (CBAHI) in Riyadh and delivers high quality medical care to all the Insurance companies and the classes.

We serve 30+ different Patient nationalities with our 100+ Doctors from 20+ different countries, encompassing the Minimal Invasive Laparoscopic General Surgery/Weight Loss Surgeries (minimal stay in the Hospital) to the Advanced Surgeries.

This leading Multi-specialty hospital has been equipped with advanced Medical Equipment like the Bipolar TURis Machine in Urology for operating Big-sized Prostate gland enlargement in Males with a Center of Excellence in Renal Stones extractions. Other unique services in the Gulf region include the Hyperbaric Therapy (Pure Oxygen Therapy) for faster wound healing in Diabetics, Sports medicine and Aviation space, in close collaboration with our high-end Orthopedics Dept.

Aster Sanad is well positioned as one of the largest private healthcare providers for Normal and Cesarean deliveries with a 35 bedded Level 3 Neonatal ICU (managing cases beyond 550 grams baby) and Pediatric ICU. Strategic partners and as a top preferred Healthcare provider with reputed Government Hospitals tenders and contracts.

Our 24/7 Emergency room with Cardiac Catheterization Lab is backed with a strong Non-Invasive Cardiology Dept that caters to the low risk Cardiac cases stratification with a Non-Invasive CT- Coronary Angiogram. Patients that are more prone to the Heart Attacks and Cardiac Arrest cases are tackled by Coronary Angiogram/Angioplasty at par with international excellence outcomes (with an average Door to Balloon time of less than 60 minutes.)

Newer Services include the Plastic and Aesthetic Surgery, Men and Women’s Health, Electrophysiology for Irregular Heart Rhythms, Neuro/Cardiac Interventions for Vascular and Thoracic injuries, Dental Implants and the Hollywood Smile. Expansion pipeline of Aster in KSA is in the offing with our Annex Building under Design & Construction, planned to open 2020-2021.