SADAFCO launches new calcium-enriched milk for stronger bones

Updated 06 November 2019

SADAFCO launches new calcium-enriched milk for stronger bones

Saudia Dairy and Foodstuff Company (SADAFCO) has introduced a new Saudia milk, fortified with 60 percent more calcium to help consumers live a healthy lifestyle and maintain strong bones. 

Saudia Calcium Milk was officially launched on Oct. 20 to mark World Osteoporosis Day. Around 38 percent of men and 28 percent of women aged above 50 suffer from osteoporosis in Saudi Arabia, and with the percentage of the population in the 50-plus segment expected to rise steeply in coming years, the Ministry of Health encourages people to maintain sufficient levels of calcium in their diet. 

Ensuring a nutritious diet and maintaining an adequate calcium intake is an important defense against osteoporosis, and for maintaining strong bones. Available in one-liter Tetra Pak, the new low-fat milk claims to enable health-conscious consumers to live the lives they want while enjoying the delicious taste of Saudia milk. 


Around 38 percent of men and 28 percent of women aged above 50 suffer from osteoporosis in Saudi Arabia.

“All of us want to enjoy healthy lifestyles, to be around for our families, and have fun with our children and grandchildren. Calcium deficiency can lead to osteoporosis and associated complications,” said Wout Matthijs, CEO of SADAFCO. “Milk is a nutritious liquid food that can be consumed daily as part of a healthy lifestyle. New Saudia Calcium Milk gives consumers even more of the natural benefits that milk provides, with more calcium that helps keep bones strong and healthy whatever your age.”

“SADAFCO is committed to supporting Saudi Vision 2030 objectives of promoting healthy lifestyles. Saudia Milk is proud to be a trusted choice for generations of Saudi families who want to live well and enjoy delicious natural products,” said Alexey Ermolov, SADAFCO marketing manager. 

“The calcium milk will give consumers the health benefits they need to live an active life, with the Saudia milk taste that you love. The new product will be available in October in shops across
the Kingdom,” added Ermolov. Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across the Kingdom, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.

Line-up for FIKR17 conference in Saudi Arabia announced

Updated 13 November 2019

Line-up for FIKR17 conference in Saudi Arabia announced

The Arab Thought Foundation has announced the agenda of this year’s annual conference, FIKR17, in partnership with King Abdulaziz Center for World Culture “Ithra”, held under the theme “Towards a New Arab Thinking.”
The conference will be held in Dhahran, Saudi Arabia between 2-5 December 2019.
FIKR17 will bring together high-level officials, politicians, intellectuals, and media personalities led by Prince Khalid Al-Faisal, President of the Arab Thought Foundation, and Arab League Secretary General Mr. Ahmed Aboul Gheit. Over the course of FIKR17, these thought leaders will provide deep understanding and paths to solutions for key questions facing the Arab World and its future, including:

  • What are the challenges of technology, science and modern approaches to knowledge?
  • Where are we currently from renewing our societies and social concepts?
  • Where does the Arab individual stand within the international system, and how does he tackle the subject of globalization while defending an interactive identity that is open to the world?
  • Where are Arab intellectuals in their attempts to renew the Arab thought, and in building a renewed philosophy capable of making contributions to the global effort of contemporary thought?

Conference Program Details
Monday, December 2: FIKR17 will open with a formal ceremony at 7:00 pm, including a speech by Professor Dr. Henry Awit, Director General of the Arab Thought Foundation, followed by a speech from the representative of “Ithra”, the Lead Partner of the conference. It will also include speeches by Arab League Secretary General Mr. Ahmed Aboul Gheit and HRH Prince Khalid Al-Faisal, President of the Arab Thought Foundation.
Tuesday, December 3: FIKR17 will start with an opening session titled “Arab Thought and Innovation Prospects,” followed by the first general session entitled “Today’s world…tomorrow’s world: transformations, challenges, and visions”.
In addition, four specialized sessions will be held under the following headlines:. Delivering new educational policies to help build a new Arab Thought, The role of social and human sciences in renewing Arab Thought, New perspectives on the concepts of state, citizenship and participation, Pluralism and the culture of tolerance and social peace.
Wednesday, December 4: The conference will continue with four specialized morning sessions covering the topics of ” Towards a new understanding of growth, Industry and manufacturing:analysis of pillars for development, Digital Economy, The role of civic society in renewing Arab Thought.
In the afternoon, the second general session will be held on the “4th Industrial Revolution” followed by reports on youth discussion groups.
Thursday, December 5: The conference will conclude with detailed reports on the specialized sessions. At 12:00 pm, the third general session titled “Arab Intellectuals and Their Role in Arab Thought Renewal” will be held, followed by the closing remarks.