Seera launches ‘Discover Saudi’ to catalyze tourism

The brand identity and strategic outlook of Discover Saudi was unveiled on the sidelines of WTM by Abdullah Al-Dawood, board member and group CEO of Seera Group.
Updated 13 November 2019

Seera launches ‘Discover Saudi’ to catalyze tourism

Seera Group, a provider of travel and tourism services in the Middle East, has unveiled the Kingdom’s first-of-its-kind integrated destination management company, under the brand name, “Discover Saudi,” at the World Travel Market (WTM) in London.
Discover Saudi is a SR500 million ($133 million) investment by Seera Group that supports the goals of Saudi Vision 2030 to transform tourism as one of the key economic growth sectors. It will complement the goal of welcoming over 100 million
annual overnight visitors and increasing the share of tourism to the Kingdom’s GDP to 10 percent by 2030.
The brand identity and strategic outlook of Discover Saudi was unveiled on the sidelines of WTM by Abdullah Al-Dawood, board member and group CEO of Seera Group. Taking inspiration from the Arabian leopard, the identity of Discover Saudi reflects strength, vigor and grace — values that will enhance the confidence of tourists.
Al-Dawood said: “The launch of Discover Saudi is part of our SR1 billion investment in driving tourism development in the Kingdom with a distinctive value proposition. Our goal is to serve as the go-to company for inbound and domestic tour operators and travel agencies — as well as international and domestic visitors — to access high-quality, rich, local experiences, backed by seamless service delivery. This marks our strong commitment to supporting the goals of Saudi Vision 2030 announced by our leadership.”

HIGHLIGHT

Taking inspiration from the Arabian leopard, the identity of Discover Saudi reflects strength, vigor and grace — values that will enhance the confidence of tourists.

He added: “Discover Saudi will have a multiplier effect on the economy; not only will we create a robust infrastructure to support destination tourism services, we will also work with Saudi travel operators as well as government agencies, creating additional value to the economy and promoting job creation for Saudis.
“Discover Saudi comes at the right time with the Kingdom opening doors to tourism and investing in cultural, touristic and entertainment megaprojects.”

It is an idea that has come of age — and we assure all visitors to the Kingdom an unprecedented discovery of the diversity that Saudi Arabia has to offer to travelers.”
With its focus on developing the Kingdom’s tourism ecosystem, driven by the $300 billion capex allocated for tourism development until 2030, Discover Saudi addresses a clear white space in the industry today — with only 2 percent of inbound trips being for leisure. In addition to offering curated experiences for international and domestic travelers, the new company will also focus on offering Hajj and Umrah pilgrims as well as business travelers a platform to discover and explore the Kingdom’s rich cultural, touristic and entertainment attractions.


Pearson unveils Mideast winners of BTEC Awards

Updated 09 July 2020

Pearson unveils Mideast winners of BTEC Awards

Outstanding students, tutors and colleges from 25 countries, including from the Middle East, saw their achievements recognized at the BTEC Awards 2020 ceremony, held online for the first time due to coronavirus.

Hosted by presenter of the United Stand, YouTube influencer and BTEC ambassador, Flex, 17 category award winners were celebrated from the UAE and around the Middle East as well as internationally in subjects such as health and social care, performing arts, engineering, IT, business and sport.

Double Olympic gold medalist Max Whitlock and architect, TV presenter and campaigner George Clarke were among those presenting awards. 

They were joined by journalist and TV presenter Steph McGovern who spoke about her passion for vocational education and the BTEC Awards.

Spanning across 21 categories, the awards showcase the exceptional BTEC learners and teachers that have been nominated to win a gold, silver or bronze BTEC award. Accepted in more than 200 universities worldwide, BTEC is a highly regarded, career-focused qualification, studied in over 60 countries.

The Middle East winners are:

• BTEC Hospitality, Travel and Tourism Student of the Year Silver Winner — Finn Page, DESC, UAE

• BTEC Teacher of the Year (schools only) Bronze Winner — James McBlane, British School Al-Khubairat, UAE

• BTEC IT and Computing Student of the Year Bronze Winner — Sangeetha Philip, Cambridge International School, Dubai, UAE

• BTEC Business and Enterprise Student of the Year Bronze Winner — Delma Sharyl D’Silva, The Winchester School — Jebel Ali, Dubai, UAE

Cindy Rampersaud, senior vice president, BTEC and apprenticeships at Pearson Education, said: “This year I’ve been overwhelmed by the quality of BTEC Award nominations we received, and I am delighted to celebrate this year’s winners and the achievements of all learners who will be awarded a BTEC this year. 

Over the past few weeks and months, we’ve seen how the current pandemic has highlighted the critical role of key workers and individuals who are likely to have followed a vocational educational pathway such as BTEC.”

In the UAE, BTEC qualifications are available in sectors including applied science, art and design, business, childcare, construction, engineering, media, health and social care, hospitality, ICT, performing arts, public services, sport, travel and tourism.

Pearson has been delivering BTEC qualifications worldwide since 1984. A recent study revealed that 90 percent of BTEC students are employed full-time after graduating.

Globally, nearly 1 million students studied toward a BTEC in the past year, via 784 approved BTEC centers in 60 countries.

In response to new careers emerging within industries and ongoing change, Pearson is continually adapting and innovating its BTEC curriculum and learning to ensure it is relevant for young people and adults, supporting progression and career aspirations throughout lives.