Seera launches ‘Discover Saudi’ to catalyze tourism

The brand identity and strategic outlook of Discover Saudi was unveiled on the sidelines of WTM by Abdullah Al-Dawood, board member and group CEO of Seera Group.
Updated 13 November 2019

Seera launches ‘Discover Saudi’ to catalyze tourism

Seera Group, a provider of travel and tourism services in the Middle East, has unveiled the Kingdom’s first-of-its-kind integrated destination management company, under the brand name, “Discover Saudi,” at the World Travel Market (WTM) in London.
Discover Saudi is a SR500 million ($133 million) investment by Seera Group that supports the goals of Saudi Vision 2030 to transform tourism as one of the key economic growth sectors. It will complement the goal of welcoming over 100 million
annual overnight visitors and increasing the share of tourism to the Kingdom’s GDP to 10 percent by 2030.
The brand identity and strategic outlook of Discover Saudi was unveiled on the sidelines of WTM by Abdullah Al-Dawood, board member and group CEO of Seera Group. Taking inspiration from the Arabian leopard, the identity of Discover Saudi reflects strength, vigor and grace — values that will enhance the confidence of tourists.
Al-Dawood said: “The launch of Discover Saudi is part of our SR1 billion investment in driving tourism development in the Kingdom with a distinctive value proposition. Our goal is to serve as the go-to company for inbound and domestic tour operators and travel agencies — as well as international and domestic visitors — to access high-quality, rich, local experiences, backed by seamless service delivery. This marks our strong commitment to supporting the goals of Saudi Vision 2030 announced by our leadership.”

HIGHLIGHT

Taking inspiration from the Arabian leopard, the identity of Discover Saudi reflects strength, vigor and grace — values that will enhance the confidence of tourists.

He added: “Discover Saudi will have a multiplier effect on the economy; not only will we create a robust infrastructure to support destination tourism services, we will also work with Saudi travel operators as well as government agencies, creating additional value to the economy and promoting job creation for Saudis.
“Discover Saudi comes at the right time with the Kingdom opening doors to tourism and investing in cultural, touristic and entertainment megaprojects.”

It is an idea that has come of age — and we assure all visitors to the Kingdom an unprecedented discovery of the diversity that Saudi Arabia has to offer to travelers.”
With its focus on developing the Kingdom’s tourism ecosystem, driven by the $300 billion capex allocated for tourism development until 2030, Discover Saudi addresses a clear white space in the industry today — with only 2 percent of inbound trips being for leisure. In addition to offering curated experiences for international and domestic travelers, the new company will also focus on offering Hajj and Umrah pilgrims as well as business travelers a platform to discover and explore the Kingdom’s rich cultural, touristic and entertainment attractions.


Zain KSA wins Best 5G Infrastructure Deployment award

Updated 25 min 48 sec ago

Zain KSA wins Best 5G Infrastructure Deployment award

RIYADH: Zain KSA has been awarded the Best 5G Infrastructure Deployment title during Telecom Review Leaders’ Summit that took place in Dubai on Tuesday, December 10, 2019. Over 600 attendee’s ICT companies from more than 23 countries worldwide participated in the 13th edition of the event which focused on the main trends in the ICT sector, namely: 5G network, cyber security, data traffic and digitalization.

Commenting on the new accolade, Chief Technology Officer Eng. AbdulRahman bin Hamad Al-Mufadda at Zain KSA, “the Best Infrastructure Deployment award reaffirms Zain’s role in being a digital lifestyle provider. He emphasized Zain KSA’s role in assisting the development and transformation the Kingdom is witnessing, mainly in terms of enabling and unlocking opportunities for people by creating a sophisticated infrastructure in line with the Kingdom’s digital transformation."

Al-Mufadda added that Zain KSA is continuously enhancing its services and enabling its customers with a new lifestyle to benefit from ultramodern technology by rapidly upgrading its offerings and adapting to the latest advancements in the sector.

Zain KSA has recently announced the completion of its first phase of its 5G network with a wide coverage encompassing 27 cities across the Kingdom through 2,600 towers. At the time of roll-out, the company’s 5G network was the 3rd largest globally and the first in the Middle East, Africa, and Europe.

The 5G network boasts a speed 10 times faster than its predecessor, supporting impressive uploading and downloading rates that will make for an exceptional user experience. The higher capacity of the 5G network, as compared to that of the 4G, will enable more devices to connect to one telecom tower simultaneously without interfering with the user experience. And the low latency where subscribers can enjoy fast response during their internet usage.

As the largest ICT industry event, the Telecom Review Leaders’ Summit offers ICT players and experts from all over the globe the opportunity to connect and share the latest innovations in the industry. Additionally, the conference features in-depth panel discussions and a demo area where participating companies can showcase their cutting-edge solutions. The Telecom Review Awards recognize industry leaders for their efficiency and their efforts in promoting the telecom and ICT sector globally.

About Zain KSA:
It is a leading digital service provider in the Kingdom founded in 2008. It offers many services including telecom services, 5G network, digital payment services, cloud computing, IoT solutions, fiber internet services, drones, and many others.

For more information, please contact:

Salman AlHarbi - Corporate Communication Senior Manager - Cell: +966592443093- [email protected]