Cartier launches new client-dedicated platform

The Santos de Cartier watch
Updated 18 November 2019

Cartier launches new client-dedicated platform

Cartier has launched Cartier Care, a new platform aiming to bridge the gap between the numerous touchpoints clients have within the maison, and to further enrich client experience in a fast-changing luxury environment. Cartier Care features a digital platform through which its clients can get access to services and personalized advice.
Starting Nov. 12, clients can register their Cartier timepieces on a secured digital platform and get an exclusive access to Cartier’s services, through Cartier Care, including an up to 8-year International Limited Warranty across all timepieces. Timepieces under the original international limited warranty will be eligible for the warranty extension upon online registration on Cartier Care.
Following their registration, Cartier clients will benefit from personalized services related to their creations, such as in-boutique services related to their maintenance, or tailor-made care advice on their personal collection.
Cartier Care aims to address the ever-growing needs of global clients for consistent relations and a seamless experience across all touch points. As such, Cartier Care will progressively include all of the maison’s categories (jewelry, watchmaking, leather goods and accessories).
As part of the new services that have been initiated, Cartier is currently exploring the possibility of buying timepieces back from its clients, thus enabling them to acquire creations from newer collections.
Arnaud Carrez, international marketing and communication director Cartier International: “Cartier Care is what innovation means to Cartier: Moving forward, exploring new territories, new techniques, to better serve our clients and elevate their personal experience with our maison. Our ambition is to define the best use of this digital platform to bring our clients to the next level of experience.”

Each of the services we provide is improving a part of our client journey, be it starting their relationship with us, or ensuring the highest level of service. More and more, clients are seeking out unexpected experiences, the “never seen before.” To that point, Cartier is more relevant than ever as we bring curiosity and surprise to our clients, and ultimately design compelling interactions with them.”

IWC Schaffhausen opens new boutique in Riyadh

Updated 05 July 2020

IWC Schaffhausen opens new boutique in Riyadh

Swiss luxury watch manufacturer IWC Schaffhausen has launched a new boutique at Mode Al-Faisaliah Mall in Riyadh. Known for their timeless innovation and technical ingenuity, IWC’s latest addition to its client experience-centric boutiques in the region has opened in partnership with Attar United. The store is strategically located in the capital city’s ultimate luxury retail destination.

“At Mode Al-Faisaliah IWC Boutique, watch enthusiasts and collectors can expect to embark on a memorable shopping experience with personalized attention from client advisers who focus on every discerning customer’s requirement,” a statement said.

“Guests can discover our latest Portugieser collection with novelties such as The Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the doors until the end of every visit. With the aim of catering to the needs of every trusted client and prospective new customer in Riyadh, the Mode Al-Faisaliah boutique is committed to making every exciting and emotional journey of buying an IWC Schaffhausen watch, a special one.”

Stretching across 110 square meters over a single story, the boutique will house limited-edition timepieces. The store pays homage to the brand’s expertise and craftsmanship in watchmaking. Every corner of the new boutique is designed by IWC Schaffhausen’s in-house architects and aesthetically aligns with the brand’s unique identity, which is seen through personalized touches, finishes and textures including soft beige hues and dark wooden accents. This offers both a masculine and welcoming atmosphere that is the perfect setting to showcase IWC Schaffhausen timepieces.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centered around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, regional brand director of IWC Schaffhausen for the Middle East, India and Africa.

CEO of Attar United Company Mohammed Saddik Attar said: “Our partnership with the Swiss watchmaking brand, IWC Schaffhausen, is one that is of great importance to us as this signifies the first of many collaborations in the booming landscape of luxury boutiques opening in the Kingdom.”

With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is indeed an ideal location for IWC Schaffhausen.