Largest Volkswagen center in Eastern Province opens

The opening ceremony saw the presence of a number of Volkswagen Middle East representatives.
Updated 23 November 2019

Largest Volkswagen center in Eastern Province opens

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, celebrated the opening of its new integrated center in the Eastern Province on Sunday. The Volkswagen Car Center is an embodiment of the company’s strategic plan to expand in various regions of the Kingdom, as well as to enhance the presence of the brands under its umbrella — in line with Saudi Vision 2030.

The opening ceremony saw the presence of a number of Volkswagen Middle East representatives, members of the Volkswagen Owners Club in the Kingdom, Volkswagen customers, as well as representatives of the press.

The new center is located on King Fahd Road on a total area of 1,100 square meters, and is equipped with advanced equipment adapted to the development of the Volkswagen international brand. The center consists of administrative offices, a showroom that can accommodate more than 18 new cars, as well as a second showroom dedicated to certified cars. The center also offers a platform for the delivery of new and replaced cars.

Wayne Banoub, COO of Samaco Automotive, said: “With the overall positive economic and social changes in the Kingdom, we had to keep up with these developments by implementing our strategic plans. At the Volkswagen brand level, our sales have grown by 37 percent and we are continuing the development of this brand in Saudi Arabia in collaboration with our partners by launching the largest center in the Eastern Province.”

He added: “We have developed Samaco’s long-term plan to strengthen its strategy and to fully align with the Kingdom’s Vision 2030, which aims at upgrading investment services on the one hand, and expanding its presence as one of the largest car dealers in the Kingdom, on the other.”


Ford, MYNM deliver 300 Taurus & Explorer vehicles

Updated 02 July 2020

Ford, MYNM deliver 300 Taurus & Explorer vehicles

Ford and Mohamed Yousuf Naghi Motors Co. (MYNM) recently secured a deal with LUMI rent-a-car to supply the integrated travel service provider with 300 vehicles. The delivery of 200 Ford Taurus 2-liter Ambiente and 100 Ford Explorer 3.5-liter XLT AWD was completed in May.

These new units, which join LUMI’s fleet of more than 1,000 Ford and Lincoln vehicles, have been sourced specifically for a lease deal. 

Ahmad Al-Kahwaji, country director Saudi Arabia, Ford Direct Markets, said: “The all-new Taurus boasts class-leading levels of comfort, technology, and safety for business owners and families, while the Explorer’s exceptional track record for power, reliability and capability complements LUMI’s growing fleet of Ford vehicles. We’re proud that the company would choose Ford’s flagship sedan and spacious seven-seater SUV for its lease deal.”

“It’s crucial for Ford to have a trusted distributor network,” Al-Kahwaji added. “And as a well-respected and prominent family business that has established itself as an industry leader in the Kingdom, MYNM has continually displayed its top-tier credentials, and proved a perfect fit for Ford.”

Though based in Jeddah, MYNM’s operations are widespread, and since joining Ford as its second distributor in the Kingdom, has continued to grow the brand’s presence by offering an excellent customer experience journey, and by completing coveted fleet deals such as the LUMI contract.

Essam Haddad, Ford key accounts manager, MYNM, said: “Ford is known for its quality and trustworthiness, and we’re proud to be able to provide LUMI with 300 well-crafted vehicles to utilize as part of its lease agreement with government departments. The ownership journey experience with Ford and MYNM doesn’t end when the customer leaves the showroom; it continues through extended service plans, highly trained technicians, and award-winning after-sales services.”

“As part of the Seera Group providing leading integrated travel services throughout the Middle East, it’s important that what LUMI offers its clients is comfortable, efficient, reliable and capable,” said Azfar Shakeel, vice president of LUMI. “Ford vehicles provide the characteristics we look for to ensure our business can operate smoothly, evidenced by our decade-long relationship with Ford and MYNM.”

Ford has a long history of supporting business in Saudi Arabia, across the Middle East and through its distributor network.

Lumi, which is part of Seera Group, was established with the aim of providing a wide range of vehicle leasing and car rental solutions to domestic and international travelers as well as corporate clients and government departments across the Kingdom.