Health comes first for Danube Online shoppers

Updated 28 November 2019

Health comes first for Danube Online shoppers

Danube Online, an online grocery shopping platform in the Kingdom, has revealed the top online food shopping trends in advance of its “Green Friday” shopping festival. The sale event is Danube Online’s take on the global shopping phenomenon “White Friday,” which takes place on Friday, Nov. 29.

Online grocery shopping in the Kingdom continues to show strong growth. Forty-five percent of shoppers in the Kingdom bought groceries online at least once and with the Kingdom’s retail market predicted to be valued at $119 billion by 2023, the forecast for growth remains strong. 

Danube Online and the Danube app are on track to hit 3 million users in 2019.

Majed M. Al-Tahan, founder and CEO of Danube Online, said: “This is our third year celebrating ‘Green Friday’ which is the Danube Online take on the global shopping phenomenon ‘Black Friday’ or ‘White Friday’ as we say in the Middle East. To mark the occasion this year, we are sharing some telling insights into online grocery shopping trends from Saudi Arabia and we can see clearly that our Danube Online shoppers are becoming increasingly health-conscious and demanding healthier food options. Online grocery is one of the fastest growing retail segments in the region. These insights are gathered from shopping patterns over the last year, but we predict these trends to continue in 2020.”

Amongst Danube Online shoppers, cravings for sugar alternatives and natural flavors are growing. Over the 12-month period from September 2018 to September 2019:

• The growth in sales of honey was 64 percent higher than growth in sales of sugar.

• The growth in sales of natural drinks sweeteners such as stevia-based sweeteners was 87 percent higher than the growth in sales
of sugar.

• The growth in sales of fresh juices was 96 percent higher than the growth in sales of sugary soda drinks.

• The growth in sales of sugar-free jams was 44 percent higher than the growth in sales of chocolate spreads. 

• The growth in sales of healthy potato chip alternatives such as chia seed and kale chips grew 160 percent versus the growth in sales of regular potato chips.

• Fresh fruit sales grew over 70 percent.  The demand for whole-grain products such as whole-grain bread, whole-grain rice and whole grain tortillas grew by 340 percent compared to sales of the same non-whole grain product options over the same period. 

Another strong food trend emerging is the thirst for organic milk options, which grew in sales by over 200 percent when compared to sales of non-organic milk. 


Makkah Clock Royal Tower lights up for ‘Home Heroes’

The world’s tallest clock tower beamed the words ‘Home Heroes’ for 30 minutes.
Updated 08 April 2020

Makkah Clock Royal Tower lights up for ‘Home Heroes’

The Makkah Clock Royal Tower, A Fairmont Hotel recently lit up with a solidarity message in support of its staff and medical professionals who are working tirelessly in the wake of the COVID-19 pandemic.
The world’s tallest clock tower beamed the words “Home Heroes” for 30 minutes, for the first time since its opening, in an initiative to honor national heroes for their efforts in protecting the nation from the ongoing coronavirus outbreak.
The campaign was launched by Accor Hotels Makkah — Raffles Makkah Palace, Swissotel Makkah, and Swissotel Al-Maqam Makkah, and the Makkah Clock Royal Tower, A Fairmont Hotel.
This initiative was one of many others launched by the hospitality group in support of the brave medical professionals who are risking their lives to save others during this period as well as to support the Saudi government and its people.
Accor, in collaboration with a hospital in Makkah, delivered complimentary meals to the medical staff working with the group, as a token of gratitude and appreciation. The group also distributed a number of masks and sterilizers to citizens in Makkah, as part of serving the local community and backing the Kingdom’s efforts in maintaining the health and security of citizens and residents.
Faisal Abdallah, director of communications and PR, Accor Hotels, said: “Embracing the solidarity momentum, we launched this initiative, a first-of-its-kind in Makkah by lighting up the Makkah Clock Royal Tower, A Fairmont Hotel with the ‘Home Heroes’ message, empathizing with every member of our community. We support all efforts of the government of Saudi Arabia in wake of the new health crisis and ask the Almighty to protect and preserve the health of the Kingdom’s citizens and residents.”