LuLu Hypermarket hosts ‘Discover America’ food festival

The festival ‘Discover America’ was inaugurated at LuLu Hypermarket’s Alkhobar branch in the presence of government officials and dignitaries.
Updated 01 December 2019

LuLu Hypermarket hosts ‘Discover America’ food festival

LuLu, the largest hypermarket chain in the Middle East, recently hosted “Discover America,” a week-long showcase of high-quality food products from the land of the star-spangled banner.

The event was inaugurated by Alan Hallman, regional agricultural attache at the US Embassy, Riyadh, in the presence of Shehim Mohammed, director of LuLu Hypermarket Saudi Arabia, government officials, and dignitaries at LuLu Hypermarket Atyaf Mall in the  Yarmouk district of Riyadh.

Mohammed said: “As we pride ourselves for being the one-stop destination where the world comes to shop, we bring global flavors to our shoppers not only through our hypermarket offerings, but mainly through special festivals like ‘Discover America.’ This festival will let our shoppers experience American culture through food and events. We are thankful for the unceasing support of the Embassy of the United States of America in organizing this event. Moreover, this event is successful because of the hard work of our logistics and food sourcing office in the US, which ensures uninterrupted supply of high-quality products at the most affordable prices all year round.” 

LuLu, which has its own sourcing office in New Jersey, US, had flown in more than 2,000 products in different categories, such as dairy essentials, breakfast cereals and oats, premium nuts, organic soy products, cheeses, baking needs, sugar-free fruit preserves, organic condiments, sauces and mixes for this promotion. In addition to these food items, LuLu also served a range of freshly prepared foods, such as beef dishes with vegetable combos, baked pies and pastries, fresh salads, classic cookies, and much more.

Hallman said: “US food producers are the world leaders in quality, safety, and innovation.”

The “Discover America“ promotion ran across all LuLu stores in Saudi Arabia until Nov. 26.

In a statement, LuLu said the company has been exerting its greatest efforts to provide and sustain the supply of global products at the best rates.

LuLu to fly 12 students from Kingdom to NASA

Updated 59 min 2 sec ago

LuLu to fly 12 students from Kingdom to NASA

LuLu, the largest hypermarket chain in the Middle East, awarded a total of 12 young students of different nationalities from Saudi Arabia, India, Philippines, and Egypt, a chance to visit the NASA center in the US.
LuLu’s back-to-school promotion called “Fly to NASA” was held in partnership with Almarai. The hypermarket hosted a competition last September in search of students who are science and space knowledge enthusiasts to experience and visit the NASA center in Huntsville, Alabama.
Shehim Mohammed, LuLu Hypermarket director of Saudi Arabia, said: “We are glad to finally announce the winners of this innovative campaign, which is a first and the most unique among our activations over the years of operating in the region. Thank you to our partner Almarai for joining hands with us in this exciting promotion. This is the first time that LuLu will lead a great opportunity to children who have the high potential to grow and learn more while having fun through science.”
Winners include: Abrez Hussain, Mohammed Ahmed, Rayyan Abdul Aziz, Naif Saad Altwaim, Osama Al-Harbi, Hugh Matthew, Khalid Abdul Aziz, Munther Mohammed Qasim Abujazar, Ahmad Gahwagy, Ahmed Khalaf, Hamza Ladha and Asif Rijo.
“Fly to NASA” winners will get to enjoy and experience a one-week trip, which will include five days of fun and learning at NASA’s Space Camp. The selection process involved two phases — first was the preliminary online registration, while the final stage featured a live quiz to obtain the top 12 winners. Students aged 9 to 18 years were encouraged to register and join the online activation.
With 185 stores operating worldwide, LuLu is the fastest growing retail chain across 10 countries, which include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world, garnering more than 1,600,000 shopping patrons everyday.
LuLu is one of the favorite shopping destinations in Saudi Arabia, where it offers a broad selection of international products. It is one of the Middle East’s top employers with its workforce numbering to 50,000.