Etisalat, Huawei complete optical cross-connect trial

The trial of “OptiXtrans series OSN 9800 P32C” cements Etisalat’s leading position in technological innovation of transport networks and promotes application of OXC solution.
Updated 01 December 2019

Etisalat, Huawei complete optical cross-connect trial

Etisalat collaborated with Huawei to complete the industry’s first trial of compact all-optical cross-connect (OXC) for the transport industry, enhancing connectivity and speed while the cutting-edge technology will simplify optical architecture and build future networks.

The trial of “OptiXtrans series OSN 9800 P32C” cements Etisalat’s leading position in technological innovation of transport networks and promotes application of OXC solution, a statement said.

An OXC is a device used by telecom carriers to switch high-speed optical signals in a fiber optic network, such as an optical mesh network. 

The cutting-edge technology will help reconstruct and simplify the optical layer architecture and build a future-oriented network infrastructure. 

This solution will significantly improve network scalability, shorten time to market (TTM) for new services, and reduce operations and maintenance (O&M) costs.

Esmaeel Al-Hammadi, senior vice president, network development, Etisalat, said: “This joint innovation project with Huawei is a result of Etisalat focus on its vision and strategy of ‘Driving the digital future to empower societies.’ This has motivated us to continuously invest to provide superior network services to all our customers. This new solution with Huawei will enhance the development of the infrastructure and simplify the network reducing the service provisioning time, improve efficiency in operations and maintenance to provide optimal network experience for customers.”

Simon Lu, president of Huawei Transmission Network, said: “We enjoyed working with Etisalat to complete the joint trial of compact OXC. This is an innovative solution which will redefine and simplify the methodology to develop the optical layer in transport industry.”

The OptiXtrans OSN 9800 P32C is a large-capacity OXC device that can be used at the backbone or aggregation layer. It meets the requirements for fast grooming of large-granularity services and separated east-west deployment in a transport network.

IWC Schaffhausen opens new boutique in Riyadh

Updated 05 July 2020

IWC Schaffhausen opens new boutique in Riyadh

Swiss luxury watch manufacturer IWC Schaffhausen has launched a new boutique at Mode Al-Faisaliah Mall in Riyadh. Known for their timeless innovation and technical ingenuity, IWC’s latest addition to its client experience-centric boutiques in the region has opened in partnership with Attar United. The store is strategically located in the capital city’s ultimate luxury retail destination.

“At Mode Al-Faisaliah IWC Boutique, watch enthusiasts and collectors can expect to embark on a memorable shopping experience with personalized attention from client advisers who focus on every discerning customer’s requirement,” a statement said.

“Guests can discover our latest Portugieser collection with novelties such as The Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the doors until the end of every visit. With the aim of catering to the needs of every trusted client and prospective new customer in Riyadh, the Mode Al-Faisaliah boutique is committed to making every exciting and emotional journey of buying an IWC Schaffhausen watch, a special one.”

Stretching across 110 square meters over a single story, the boutique will house limited-edition timepieces. The store pays homage to the brand’s expertise and craftsmanship in watchmaking. Every corner of the new boutique is designed by IWC Schaffhausen’s in-house architects and aesthetically aligns with the brand’s unique identity, which is seen through personalized touches, finishes and textures including soft beige hues and dark wooden accents. This offers both a masculine and welcoming atmosphere that is the perfect setting to showcase IWC Schaffhausen timepieces.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centered around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, regional brand director of IWC Schaffhausen for the Middle East, India and Africa.

CEO of Attar United Company Mohammed Saddik Attar said: “Our partnership with the Swiss watchmaking brand, IWC Schaffhausen, is one that is of great importance to us as this signifies the first of many collaborations in the booming landscape of luxury boutiques opening in the Kingdom.”

With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is indeed an ideal location for IWC Schaffhausen.