Now United in search of new member from Mideast

Now United — the world’s first global pop group and vision of music industry icon Simon Fuller — currently comprises 14 young singers and dancers from 14 different countries around the world.
Updated 01 December 2019

Now United in search of new member from Mideast

Now United and Pepsi have announced they are to launch a search for a new member from the Middle East and North Africa (MENA) to join the world’s first global pop group, created by music industry icon Simon Fuller. The search follows a live performance from the group last month in Dubai for the launch of Pepsi Black. The event was filled with dedicated fans and influencers from around the region.

The search emphasizes the brand’s enduring commitment to supporting emerging music artists in the region and globally. Now United also takes center stage in the international “For the Love of It” Pepsi campaign. 

Now United currently comprises 14 young artists, each from different countries, and Fuller sees the addition of a new member from the MENA region as a natural and important move. 

“Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The MENA region has such rich and diverse musical influences. We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi has always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search,” said Fuller.

We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world.

Simon Fuller, Creator of Now United

Now United and Pepsi are inviting potential group members from across the MENA to submit an audition video to www.search.nowunited.com. Fuller and the group will then select the best candidates to attend a rigorous audition and boot camp planned for late January, from which one candidate will be chosen as Now United’s newest group member.

Now United’s Indian group member Shivani Paliwal said: “We’re so glad to have Pepsi support us in our search to find the newest addition to our Now United family. 

We can’t wait to come back to the Middle East to look for someone to join our Now United family — we know we are going to find someone incredible!”

Nadim Nakfoor, MENA franchise general manager and senior vice president, PepsiCo, said: “We are thrilled to welcome Now United back to the region and to partner with them in the search to find their newest member. Pepsi has a long history of working with rising artists, and we can’t wait to see the incredible talent from the Middle East.”


Two Emiratis claim Guinness record titles

Footballer Areej Al-Hammadi, who plays for the UAE National Football Team, broke the record for soccer ball ‘hotstepping,’ and fitness expert Walid Yari smashed the record for the most side jump pushups in a minute.
Updated 04 August 2020

Two Emiratis claim Guinness record titles

Guinness World Records, the global authority on record-breaking achievements, has announced that two Emiratis — footballer Areej Al-Hammadi and fitness expert Walid Yari — are the newest title holders in the region.
Al-Hammadi, who plays for the UAE National Football Team, broke the record for soccer ball “hotstepping,” completing 86 repetitions of the ball control trick in 1 minute. She broke the previous record of 56 in the UK. Yari, meanwhile, smashed the record for the most side jump pushups in a minute, completing 33 flying pushups in a single minute, where the previous record stood at 26 in India.
The two Emiratis’ achievements were announced at the launch of Guinness World Records Day 2020, which is themed “Discover Your World.” The initiative is encouraging people to take on a new challenge now that lockdown measures are easing, or simply turn a newfound skill or talent into a world record attempt.
Known as “The Beast of the Middle East,” Yari is a 34-year-old fitness professional and social media content creator. He is taking the region by storm with a growing fan base of more than 650,000 followers on Instagram.

I am incredibly proud to be a Guinness World Records title holder and excited to help celebrate the launch of Guinness World Records Day this year. It is proud moment for me, for my country, and for women around the world.

Areej Al-Hammadi, Emirati Footballer

“I encourage people to swap their burgers for burpees and get into shape with unique training routines that resemble something that can only be visualized in a film,” said Yari. “I have been training almost all my life, and I was ready the minute I knew about Guinness World Records Day. So, I set up my cameras the next day, and filmed the entire scene to smash the previous record title,” said Yari.
Al-Hammadi has paved her way to the top of women’s football in the MENA region. She is a creative services professional by day, and a footballer by night. She has lived most of her life chasing opportunities in football, forming football teams both in school and during higher studies at the American University in Dubai, and attending many of the women’s football championships within the MENA region, before she finally made it to the UAE National Football Team.
“I am incredibly proud to be a Guinness World Records title holder and excited to help celebrate the launch of Guinness World Records Day this year. It is a proud moment for me, for my country, and for women around the world. Why football? Because it is my passion,” said Al-Hammadi.
Guinness World Records Day 2020 will take place globally on Nov. 18.