Now United in search of new member from Mideast

Now United — the world’s first global pop group and vision of music industry icon Simon Fuller — currently comprises 14 young singers and dancers from 14 different countries around the world.
Updated 01 December 2019

Now United in search of new member from Mideast

Now United and Pepsi have announced they are to launch a search for a new member from the Middle East and North Africa (MENA) to join the world’s first global pop group, created by music industry icon Simon Fuller. The search follows a live performance from the group last month in Dubai for the launch of Pepsi Black. The event was filled with dedicated fans and influencers from around the region.

The search emphasizes the brand’s enduring commitment to supporting emerging music artists in the region and globally. Now United also takes center stage in the international “For the Love of It” Pepsi campaign. 

Now United currently comprises 14 young artists, each from different countries, and Fuller sees the addition of a new member from the MENA region as a natural and important move. 

“Now United is all about incredible young talent coming together to share their passion for music and dance, and to represent their unique backgrounds in a positive spirit. The MENA region has such rich and diverse musical influences. We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world. Pepsi has always inspired and enabled my ambitions, so they are the perfect partner for this unprecedented search,” said Fuller.

We are looking forward to finding extraordinary talent who will represent the region on a global stage, whether they are from Riyadh, Amman, Beirut, Cairo, or anywhere else in this wonderful part of the world.

Simon Fuller, Creator of Now United

Now United and Pepsi are inviting potential group members from across the MENA to submit an audition video to www.search.nowunited.com. Fuller and the group will then select the best candidates to attend a rigorous audition and boot camp planned for late January, from which one candidate will be chosen as Now United’s newest group member.

Now United’s Indian group member Shivani Paliwal said: “We’re so glad to have Pepsi support us in our search to find the newest addition to our Now United family. 

We can’t wait to come back to the Middle East to look for someone to join our Now United family — we know we are going to find someone incredible!”

Nadim Nakfoor, MENA franchise general manager and senior vice president, PepsiCo, said: “We are thrilled to welcome Now United back to the region and to partner with them in the search to find their newest member. Pepsi has a long history of working with rising artists, and we can’t wait to see the incredible talent from the Middle East.”


Zain KSA celebrates key 5G milestone

Updated 14 December 2019

Zain KSA celebrates key 5G milestone

Zain KSA celebrated the finalization of the first phase of the Middle East’s largest 5G network in a special event on Dec. 8 at the Hilton Riyadh. The ceremony, held under the patronage of Minister of Communications and Information Technology Abdullah bin Amer Al-Sawaha, was attended by Zain KSA Chairman Prince Nayef bin Sultan bin Muhammed bin Saud Al-Kabeer, Governor of Communications and Information Technology Commission Dr. Muhammed bin Saud Al-Tamimi, Deputy Minister of Communications and Information Technology Haitham bin Abdulrahman Al-Ohali, and Zain KSA CEO Sultan bin Abdul Aziz Al-Deghaither, along with other dignitaries in the ICT sector.

Prince Nayef said: “Zain KSA’s achievement accompanies the speedy development and innovative services of the digital revolution that the world around us is witnessing. This achievement is significant in its timing, as it coincides with the rapid rise of the Kingdom’s ranking in several prestigious international reports, specifically in the ICT sector. Another aspect that makes this achievement noteworthy is its size, as it offers the broadest coverage of the 5G network, which has positioned the Kingdom as the first in the Middle East, Europe and Africa.”

Prince Nayef pointed out the concurrence of Zain KSA’s accomplishment with the Kingdom’s growing pivotal role at the global economic level, and in becoming the first Arab country to preside over the G20 summit. He affirmed Zain’s commitment to keeping pace with the Kingdom’s economic ambitions in line with its position in employing young national talent. He said the Saudization rate in the company has reached 86 percent, with young Saudis assuming 92 percent of leadership positions.

CEO Al-Deghaither said through its completion of the first phase of the 5G network, Zain KSA confirms its commitment to becoming a key player in the ICT sector. “Zain KSA has made several significant achievements since its inception. Today, we proudly announce that the company has the widest 5G network coverage in the Kingdom and the region.” 

He added that the 5G technology will lead the Kingdom toward a new world with its substantial technologies and capabilities, which will be evident in various sectors through the Internet of Things and the business sector, in addition to other daily functions that will make customer experience easier and more effective.”

Al-Deghaither said that this step comes at a time when Zain KSA is witnessing its best operational performance by reaching the highest profit over the past two years, with SR380 million ($101.3 million) during the first nine months of 2019, and a total of SR332 million for 2018.

With the completion of the first phase of the 5G network, Zain KSA is now offering a range of packages of 5G services for individuals and businesses through a network of 2,600 towers distributed across 27 cities.