First movie theater in Dammam at LuLu Mall

The official announcement event was launched by Ashish Shukla, chief executive of Cinépolis Gulf, in the presence of Shehim Mohammed, director of LuLu Saudi Arabia, at LuLu Mall in Dammam.
Updated 02 December 2019

First movie theater in Dammam at LuLu Mall

LuLu Mall, in partnership with Al-Hokair Group’s Cinépolis Cinemas, unveiled the first movie theater in Central Dammam, featuring a world-class cinema facility with seven screens and a 640-seating capacity. The official announcement event was launched by Ashish Shukla, chief executive of Cinépolis Gulf, in the presence of Shehim Mohammed, director of LuLu Saudi Arabia, at LuLu Mall in Dammam.

“We are proud to bring a world-class cinema-going experience through the high-quality movie theater facility of Cinépolis, which will serve as another entertainment venue for our shoppers. We are grateful to Al-Hokair Group for working hand in hand with us and providing a conducive space for families to enjoy and appreciate the art behind movies,” said Mohammed. 

Cinépolis Gulf CEO Shukla said: “We are glad to partner with LuLu Mall in offering the best movie experience to customers in different formats, from child-friendly auditoriums to larger-than-life screens, immersive 4D cinemas and premium theaters. We are looking forward to welcoming LuLu Mall’s customer base and letting them discover different movie genres for all ages.” 

The newly announced cinema facility is part of a long-term project of Al-Hokair Group, in collaboration with Dubai-based Al-Tayer Group and Mexico-based Cinépolis, to launch movie theaters in 15 major cities across Saudi Arabia.

Cinépolis is the largest cinema exhibitor in Latin America and fourth largest exhibition circuit in the world. It opened its first cinema in Bahrain in January this year. Since then it has seen an ever-increasing following from the local community in Bahrain and Saudis alike. The opening of the brand’s cinemas in the Kingdom is expected to help boost the economy through the recreational spend. A recent study by PwC revealed that the Kingdom’s cinema market could potentially generate 60 to 70 million admissions and the box office market could be $950 million in 2030.

Managed by LuLu Properties, the shopping mall and property development team of LuLu Group, LuLu Mall is a one-stop lifestyle destination for shopping, dining and leisure, featuring a range of global brands, and a 550,000-square-foot hypermarket. 

LuLu Group is a highly diversified conglomerate founded by Chairman and Managing Director Yusuff Ali M.A. The group has become a key contributor in the Gulf region’s economic standing with an annual turnover of $7.4 billion. Headquartered in Abu Dhabi, LuLu Group mainly operates in 22 countries located across the Middle East, Asia, US, and Europe.


Two Emiratis claim Guinness record titles

Footballer Areej Al-Hammadi, who plays for the UAE National Football Team, broke the record for soccer ball ‘hotstepping,’ and fitness expert Walid Yari smashed the record for the most side jump pushups in a minute.
Updated 04 August 2020

Two Emiratis claim Guinness record titles

Guinness World Records, the global authority on record-breaking achievements, has announced that two Emiratis — footballer Areej Al-Hammadi and fitness expert Walid Yari — are the newest title holders in the region.
Al-Hammadi, who plays for the UAE National Football Team, broke the record for soccer ball “hotstepping,” completing 86 repetitions of the ball control trick in 1 minute. She broke the previous record of 56 in the UK. Yari, meanwhile, smashed the record for the most side jump pushups in a minute, completing 33 flying pushups in a single minute, where the previous record stood at 26 in India.
The two Emiratis’ achievements were announced at the launch of Guinness World Records Day 2020, which is themed “Discover Your World.” The initiative is encouraging people to take on a new challenge now that lockdown measures are easing, or simply turn a newfound skill or talent into a world record attempt.
Known as “The Beast of the Middle East,” Yari is a 34-year-old fitness professional and social media content creator. He is taking the region by storm with a growing fan base of more than 650,000 followers on Instagram.

I am incredibly proud to be a Guinness World Records title holder and excited to help celebrate the launch of Guinness World Records Day this year. It is proud moment for me, for my country, and for women around the world.

Areej Al-Hammadi, Emirati Footballer

“I encourage people to swap their burgers for burpees and get into shape with unique training routines that resemble something that can only be visualized in a film,” said Yari. “I have been training almost all my life, and I was ready the minute I knew about Guinness World Records Day. So, I set up my cameras the next day, and filmed the entire scene to smash the previous record title,” said Yari.
Al-Hammadi has paved her way to the top of women’s football in the MENA region. She is a creative services professional by day, and a footballer by night. She has lived most of her life chasing opportunities in football, forming football teams both in school and during higher studies at the American University in Dubai, and attending many of the women’s football championships within the MENA region, before she finally made it to the UAE National Football Team.
“I am incredibly proud to be a Guinness World Records title holder and excited to help celebrate the launch of Guinness World Records Day this year. It is a proud moment for me, for my country, and for women around the world. Why football? Because it is my passion,” said Al-Hammadi.
Guinness World Records Day 2020 will take place globally on Nov. 18.