Vegan event feeds a growing market in Jeddah

Updated 05 December 2019

Vegan event feeds a growing market in Jeddah

JEDDAH: The biggest gathering for vegans in Jeddah took place at the LuLu Hypermarket recently — and the event revealed the growing number of Saudi vegans. 

The event did not just showcase vegan food. May Shibah, who owns an all-vegan makeup store called Ithmed Makeup — which means fine powder from the Kohl stone — said that being vegan was not only about diet but lifestyle as well.

“I turned to alternative medicine and natural ingredients. Being vegan isn’t specific to food, it has a hand in cosmetics too.”

“Every product I use, from shampoo to makeup, has only natural ingredients. The ingredients at Ithmed Makeup include fruits, vegetables, natural oils and minerals, no lead or other unsafe ingredients that could harm our bodies,” she told Arab News. Commenting on brands that test on animals, Shibah said: “To torture an animal to simply beautify myself — and this product is actually harming me in the end — is absurd.”

“Modern life has made our lives so fast-paced, and brought with it things that are supposed to help us, but instead have had a negative impact on our health. We must return to nature and the simple way of living. This will have a positive effect on our psychological and physical well-being. Even our environment will turn back to normal.”

Leena Saleh, owner of Orchid Sweets, said that her vegan sister had inspired her. “There were things she couldn’t eat at gatherings so I made desserts that cater to her diet. She felt deprived of desserts, and it made her happy I looked into vegan desserts,” she told Arab News.

There has been a significant rise in the number of Saudi vegans, she said. 

“Whenever I go to the supermarket, all the plant-based items are finished. Especially plant milk such as almond milk and coconut milk. I’m actually happy to see this.”

“I wasn’t expecting to see this number of people here today, I was genuinely surprised. I wasn’t expecting to find this many people interested in the vegan diet, and I’m so happy to see such awareness,” she said.

Vegan Dinosaur’s founder, Mansour Barri, said that he was very pleased with the event.

“There were so many booths participating, and our items sold out quickly. I wasn’t expecting such a number of attendees, not even half,” he told Arab News.

“I’m not surprised when I hear that someone is vegan anymore. People who aren’t vegan also supported us.”

The marketing director of LuLu Hypermarket in the western region, Hatem Al-Obaidi, said that the market created the event specially for vegans.

“We welcome all segments of society; the different nationalities within our community, local and international festivals take place all year around. Today, ‘Hello Vegan’ took place in Jeddah for the second time. This event took place in different branches in the Kingdom. We are raising awareness about healthy food and healthier alternatives.”


Misk journeys into the past to celebrate Saudi Arabia’s national day

Updated 23 September 2020

Misk journeys into the past to celebrate Saudi Arabia’s national day

  • The journey begins at dawn from Turaif district in Diriyah
  • The campaign will shed light on historical locations

JEDDAH: In celebration of the 90th Saudi National Day, the Misk Foundation has launched a campaign highlighting the Kingdom’s heritage, featuring a video, cinema advertisement and a bicycle race through some of the country’s key historical sites.

The campaign will shed light on historical locations and the influential people who helped build the Kingdom. It also aims to highlight the country’s current development and prosperity.

The foundation, represented by Manga Productions, has collaborated with the King Abdul Aziz Foundation for Research and Archives and the Japanese advertising agency Centean to produce “Al-Auja” video, which tells the history of the Kingdom by highlighting heroic figures from the past.

As a first-of-a-kind project, it also documents the Kingdom's history for future generations, including efforts by the founder King Abdul Aziz to unify the country. 

Misk Foundation also released a video clip, “Rasimeen Auloumana,” which focuses on the growth, prosperity and mega-projects in the Kingdom today, while also documenting the population’s achievements and hopes.

The video takes viewers on an imagined journey by the nation’s founder as he discovers the Kingdom’s modern achievements.

The journey begins at dawn from Turaif district in Diriyah, the historical and geographical center of Saudi Arabia, where the first Saudi state was established.

King Abdul Aziz visits cities including King Abdullah Economic City, Umluj, Al-Ula and Jeddah before returning to Riyadh as he did in the past when he conquered the city with an army of only 63 men.

The campaign logo features King Abdul Aziz riding his horse, Obayya, and an imitation of the ruler’s handwriting based on his signature.

The title of the video clip is a quote from the poem of the Saudi traditional dance “Najd Shamat.”

The foundation’s celebrations will end next Wednesday with a bicycle race through key historical sites that the founder passed through during the conquest of Riyadh.

Participants will begin the journey from four sites — Abu Makhrouq Mountain, Manakh King Abdul Aziz Park, the Red Palace and Diriyah governorate — before meeting at the final gathering station, Al-Masmak Fortress.

Abu Makhrouq Mountain was a landmark for trade convoys heading to Riyadh, as well as being a park for the founder and local people.

Films produced for the national day are part of Misk’s visual productions on cultural and national events.

The foundation released several popular films, such as “Hal Al-Auja” and “Kol Meter Murabba’,” for last year’s national day, in addition to “Khuddam Al-Haram” and “Misk Al-Masha’ir” during the last two Hajj seasons.