Juventus to don jerseys with Arabic calligraphy at Italian Super Cup match in Riyadh

The jerseys were designed in collaboration with renowned Saudi-Moroccan calligraphy artist Shaker Kashgari. (Supplied)
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Updated 22 December 2019

Juventus to don jerseys with Arabic calligraphy at Italian Super Cup match in Riyadh

DUBAI: Juventus stars Cristiano Ronaldo, Paulo Dybala and Matthijs de Ligt will not only be strutting their football skills in today’s Italian Super Cup match in Riyadh, but will also pay homage to their host’s culture by wearing jerseys with Arabic calligraphy.

The limited-edition football shirts, a collaboration from adidas and Juventus with renowned Saudi-Moroccan calligraphy artist Shaker Kashgari, salutes the traditional art form and is a celebration of Arabic culture.

It also celebrates one of the most culturally diverse football clubs in the world, with 14 different nationalities from across Europe and South America in the Juventus first team.

Inside each individual number is a traditional Arabic calligraphy design that spells out the word ‘Juventus’, with each player’s name also written in Arabic text.

Football fans in Saudi Arabia will be able to purchase their Juventus jersey with Arabic text and the bespoke design until the yearend adidas stores in Riyadh and Jeddah.

“Arabic culture is rooted in pride and passion, the same traits that unite football clubs, players and fans across the globe,” according to Shaker Kashgari, who designed the calligraphic texts. “Calligraphy is one of the oldest Arabic traditions, whilst football is playing an increasingly bigger role in our society – this design brings the two together. Juventus has a beautiful history with culture at the heart; what better way to celebrate that than through traditional art.”

“Through this choice, we want to pay tribute to a traditional art form,” said Giorgio Ricci, the Juventus Chief Revenue Officer.

“The collaboration with the great artist Shaker Kashgari makes an important appointment like the Italian Super Cup even more special.”


UAE’s Al-Hamra announces
relief package for partners

Updated 02 April 2020

UAE’s Al-Hamra announces
relief package for partners

Al-Hamra, a real estate developer, services provider and investment company in the northern emirates, has created an economic relief package, which includes several initiatives to help ease the financial burden of its mall tenants, freehold owners, residents and customers, impacted by the COVID-19 outbreak.

The announcement is in line with the UAE government and Ras Al-Khaimah’s objectives to support the economic environment and boost financial stability. The initiatives include up to three months of rental relief, reduction in cooling consumption charges, deferral of fees, waiver of payment delay penalties and payment due date extensions.

Dedicated teams have been deployed to assess specific requirements of various businesses and individuals to provide economic relief and support. The tasked force is also reassessing cost-effectiveness of operations in order to pass on the benefit to the end users and customers.

HIGHLIGHT

The initiatives include up to three months of rental relief, reduction in cooling consumption charges, deferral of fees, waiver of payment delay penalties and payment due date extensions.

Benoy Kurien, group CEO of Al-Hamra, said: “We have been proud partners in shaping the real estate landscape of Ras Al-Khaimah and this pride comes with a responsibility to the emirate as well as to our partners and consumers who have contributed to our success. This pandemic is reshaping the way we think about community and has made one thing strikingly clear: Our interdependence. We are working closely with our stakeholders to ensure that we recover from this period together, stronger and more resilient.

“We understand the predicament faced by all and the impact of the coronavirus outbreak on our economy. During these unprecedented times, we are more committed than ever to stand firmly by our valued partners and customers. Our initiatives aim to support business continuity by offsetting some of the impact, and to promote the welfare of the community. Our dedicated teams will reach out to our partners in the following days to understand and discuss their requirements and implement effective measures. We will continue to support the government, our customers and partners in all ways possible to overcome this challenging situation together.”

Al-Hamra has diversified interests in retail, residential and hospitality in Ras Al-Khaimah and owns iconic assets such as the award-winning master planned community of Al-Hamra Village, Waldorf Astoria Ras Al-Khaimah, Ritz Carlton Al-Hamra Beach, Manar and Al-Hamra Malls. The group is focused on providing premier lifestyle real estate developments, while investing in hospitality and leisure segments.