LuLu, the largest hypermarket chain in the region, organized a week-long Australian food festival, showcasing the many flavors and diverse food products of Australia across its branches in Saudi Arabia. “Australia Week” was inaugurated by Ridwaan Jadwat, ambassador of Australia to Saudi Arabia, at LuLu Hypermarket at The Roof mall in Riyadh’s Al-Yasmin district.
The event ran from Dec. 16 to 22.
LuLu Director for Saudi Arabia Shehim Mohammed said: “LuLu has always been committed to offering the best selection from across the world through not only a conducive shopping environment, but also through in-store activities and food-focused events that offer reasonably priced products. Perfect for the festivities this month, this promotion will make Australian products a staple on the feasting tables for the holidays.”
LuLu flew in more than 4,000 products in different categories for the promotion. These categories include: Fruit and vegetable, meat, cheese, organic, dairy, packed and ready-to-eat, gluten-free, vegan, sugar-free, and organic.