Atyab Al-Karam International Company launched its first coffee roasting factory in the Kingdom, Roast Maestro, in the presence of a large number of coffee lovers and enthusiasts. Management officials of the company held a press conference to introduce media representatives to Roast Maestro products and its various flavors. They also watched a presentation of the coffee roasting stages and reviewed factory products under the supervision of the factory’s coffee experts.
“The inauguration of the Roast Maestro plant is considered a qualitative leap in the coffee industry, as it will contribute to changing the traditional roasting stages using state-of-the-art technologies that comply with international standards, in addition to speeding up the delivery process to the end consumer within 48 hours, which is a record time compared to imported coffee,” said Abdullah Al-Maiman, CEO of Atyab Al-Karam International Company.
Roast Maestro plant is located in Yanbu on an area of 3,360 square meters and produces approximately 1 ton per hour daily.
“Roast Maestro is the first factory of its kind that uses RFB technology, which accelerates the full roasting process with uniform color distribution of coffee in order to ensure top quality coffee with the best flavor. It aims to share our coffee flavors with all consumers and confirm the ability of Saudi national companies to provide high-quality products,” Al-Maiman added.