Lulu launches taste of Egypt festival

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Updated 16 February 2020

Lulu launches taste of Egypt festival

13th February 2020, Saudi Arabia —LuLu, the largest hypermarket chain well-renowned for highlighting country festivals throughout the year, introduced its annual Egyptian festival “Taste of Egypt” for a week-long celebration of flavors and culture from the land of world-famous pyramids and ancient temples.

The festival was inaugurated by H.E. Ahmed Farouq, Egyptian Ambassador to the Saudi Arabia, in the presence of Mr. Shehim Muhammed, Director of LuLu Saudi Hypermarkets, government dignitaries, and LuLu officials at LuLu Hypermarket, Atyaf mall, Riyadh, Saudi Arabia

Mr. Shehim Muhammed shared: “LuLu has an everyday commitment to deliver flavours from across the globe through high-quality food products, which reinforces our claim of being where the world comes to shop. We are proud to showcase the rich food heritage and tradition of Egypt not only for the Egyptian community, but also to other nationalities of this large cosmopolitan country. Our deepest gratitude to the Embassy, for working hand in hand with us in promoting an authentic Egyptian experience.”

LuLu has especially flown in more than 400 products from Egypt to showcase in its grocery division, from premium deli products like cheeses and mixed pickles to fresh fruits and vegetables, and other ethnic delights. Apart from these, LuLu features a delicious selection of freshly cooked hot food and mouthwatering desserts in stores for customers who opt for ready-made eats.

Speaking on the occasion, H.E.Ahmed Farouq, said: “We are thankful to LuLu for bringing people together through a common thread, which is good food. The Taste of Egypt festival will be loved by not only Egyptian nationals, but the rest of the Saudi population as well. We are glad that a reputable and global hypermarket brand promotes the wonderful traditions behind the wide range of authentic Egyptian products offered in the retail setting.”

With 187 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the Saudi when it comes to a broader selection of international products.

 LULU HYPERMARKET, where the world comes to shop—is the top retailer in the Middle East and one of the most successful businesses worldwide. Serving more than 1,600,000 shopping patrons every day, it is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates more than 187 stores with a staff force of more than 55,000.


Burgerizzr picks Emirates NBD Capital Saudi Arabia as financial advisor for Nomu listing

Updated 27 October 2020

Burgerizzr picks Emirates NBD Capital Saudi Arabia as financial advisor for Nomu listing

  • Al-Ruwaigh said Emirates NBD Capital Saudi Arabia is one of the largest investment banks in the GCC region
  • Burgerizzr specializes in providing ‘made to order, fresh Beef and Chicken burgers’

RIYADH: Saudi Arabia’s Shatirah House Restaurant Company – owner and operator of the “Burgerizzr” restaurant chain – has chosen Emirates NBD Capital Saudi Arabia as the exclusive financial advisor to arrange the offering of a stake of the company through an IPO on the Saudi Parallel Market (Nomu).
Burgerizzr specializes in providing ‘made to order, fresh Beef and Chicken burgers’ and is the largest chain of fresh burger restaurants in the Kingdom. It was launched in 2009 with one branch in Riyadh. The chain has achieved high growth rates to reach 76 branches in 12 Saudi cities.
Mohammed Al-Ruwaigh, Chairman of the Board of Directors of Burgerizzr, said: “We are proud of the decision of the Board of Directors to offer shares of the company on the Saudi Parallel Market (Nomu). We believe that this step will contribute to enhancing the company’s growth and sustainability strategies and augmenting its opportunities in the most significant markets in the region.”
Al-Ruwaigh also said they appointed Emirates NBD Capital Saudi Arabia as the financial advisor for the IPO, as they are one of the largest investment banks in the GCC region and due to their unparalleled access to local KSA and regional investors.