Lulu launches taste of Egypt festival

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Updated 16 February 2020

Lulu launches taste of Egypt festival

13th February 2020, Saudi Arabia —LuLu, the largest hypermarket chain well-renowned for highlighting country festivals throughout the year, introduced its annual Egyptian festival “Taste of Egypt” for a week-long celebration of flavors and culture from the land of world-famous pyramids and ancient temples.

The festival was inaugurated by H.E. Ahmed Farouq, Egyptian Ambassador to the Saudi Arabia, in the presence of Mr. Shehim Muhammed, Director of LuLu Saudi Hypermarkets, government dignitaries, and LuLu officials at LuLu Hypermarket, Atyaf mall, Riyadh, Saudi Arabia

Mr. Shehim Muhammed shared: “LuLu has an everyday commitment to deliver flavours from across the globe through high-quality food products, which reinforces our claim of being where the world comes to shop. We are proud to showcase the rich food heritage and tradition of Egypt not only for the Egyptian community, but also to other nationalities of this large cosmopolitan country. Our deepest gratitude to the Embassy, for working hand in hand with us in promoting an authentic Egyptian experience.”

LuLu has especially flown in more than 400 products from Egypt to showcase in its grocery division, from premium deli products like cheeses and mixed pickles to fresh fruits and vegetables, and other ethnic delights. Apart from these, LuLu features a delicious selection of freshly cooked hot food and mouthwatering desserts in stores for customers who opt for ready-made eats.

Speaking on the occasion, H.E.Ahmed Farouq, said: “We are thankful to LuLu for bringing people together through a common thread, which is good food. The Taste of Egypt festival will be loved by not only Egyptian nationals, but the rest of the Saudi population as well. We are glad that a reputable and global hypermarket brand promotes the wonderful traditions behind the wide range of authentic Egyptian products offered in the retail setting.”

With 187 stores operating worldwide, LuLu has been continuously exerting its greatest efforts to provide and sustain the supply of global products at the best rates. With the excellent combination of high-quality offerings and organized logistics system, LuLu remains to be the favorite shopping destination in the Saudi when it comes to a broader selection of international products.

 LULU HYPERMARKET, where the world comes to shop—is the top retailer in the Middle East and one of the most successful businesses worldwide. Serving more than 1,600,000 shopping patrons every day, it is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates more than 187 stores with a staff force of more than 55,000.


Positive social impact of COVID-19 in KSA: Survey

Updated 12 August 2020

Positive social impact of COVID-19 in KSA: Survey

A survey commissioned by Al-Aghar Group, an independent Saudi think tank, in partnership with global management consultancy Kearney, has revealed that most thought leaders and decision-makers in the Kingdom anticipate that COVID-19 will be a positive accelerant of the transformation already underway in the Kingdom. The survey focused specifically on the social impact of the COVID-19 crisis on the Kingdom through 2025.

Respondents believed that COVID-19 is accelerating the advent of the “future of work” in the Kingdom and more than 65 percent see this as fundamentally positive. About 69 percent see the growing need for the retraining of employees as positive, spurring national adaptation to the new normal. However, the survey also revealed some concerns regarding the security of formal employment and self-employment, with 37 percent seeing the effect of the crisis as negative.

Most survey respondents (70 percent) expect education in the Kingdom to undergo a positive transformation with the adoption of new, innovative, and inclusive modes of learning.

Seventy-eight percent of the respondents believe that the impact of the pandemic on the health care in the Kingdom through 2025 will be highly beneficial.

Fifty-eight percent of respondents believe there will be a wide adoption of telemedicine services in the Kingdom in the near future, as patients gain greater comfort and confidence in this method of consultation with their health providers.

Most respondents believe the health crisis has accelerated the process of digital transformation in the country, particularly in the finance and retail sectors. Seventy-five percent of respondents see the anticipated wider prevalence of e-commerce as positive, and 89 percent see as positive increasing use of cashless payments for face-to-face transactions by 2025.

By 2025, 78 percent of respondents expect that COVID-19 will lead to a significant and welcome (83 percent) step change in government preparedness for future crises. Meanwhile, 68 percent of respondents anticipate a significant impact on government information-sharing and 65 percent anticipate a moderate, but positive change in the willingness of citizens to contribute toward government efforts.

Prince Faisal bin Abdullah bin Mohammed Al-Saud, chairman, Al-Aghar Group, said: “Saudi Arabia has a proud history of resilience and has thrived even in the most challenging situations. While this pandemic has severely affected us all, the survey results confirm the depth of our intention to use this current situation to accelerate our national progress.”

Rudolph Lohmeyer, partner and head of National Transformations Institute at Kearney Middle East, said: “The survey results clearly reveal the deep, optimistic resilience of the Saudi people and their implicit commitment to the Kingdom’s national transformation. Despite the near-term hardships caused by the crisis, respondents anticipate that the most significant medium-term impacts will be positive.”