Global watchmaker Casio has opened its new G-Shock retail store in The Dubai Mall Zabeel. The 150 -square-meter flagship store is the largest of the brand’s consumer outlets in the Middle East. To mark the occasion, three G-Shock models were unveiled and will be sold exclusively at The Dubai Mall store. A private viewing of the 2020 models was held at the new store. The three new models are:

• MTG-B1000DCM-1A — A new camouflage model from the MTG-B1000 Series of shock-resistant metal and resin watches with smartphone link, radio-controlled timekeeping, and solar-powered operation. The metal of this watch is laser engraved with a camouflage pattern. The elegant look of this model is created by a high-transparency sapphire crystal, as well as hour markers and dials that are precision-engineered at the Casio Yamagata Factory.

• GMW-B5000TCM-1 and GMW-B5000TB-1 — These are the new variations of the full-metal GMW-B5000 and inherit plenty of DNA from the original G-Shock DW-5000C. The case, band, bezel, and back cover of this new model is made of lightweight, easy-on-the-wrist titanium. Titanium is notorious as being a material that is difficult to work with, and its application in this model represents a significant achievement. The surface of the metal is finished with a diamond-like carbon (DLC) coating that protects it against scratching and other damage. 

Koji Naka, managing director of Casio Middle East, said: “The store concept is set to offer a truly immersive experience to Casio fans in the UAE and beyond. The Dubai Mall is a fashion hub and well-known for attracting shoppers from all over the world and our new store offers a home to those passionate about the brand as well as a place for other consumers who are curious about Casio to learn more about our brands and products.”

Naka added: “With so many dedicated fans living in and visiting Dubai, we wanted to offer them something exclusive that they could only find at the flagship store. This is why we have limited sale of certain new MT-G and GMW models to the new store.”

Mahmoud Jabsheh, general manager of timepiece sales at Casio Middle East, said: “We have some truly extraordinary timepieces available only in the new store. Like the wider MT-G range, the MTG-B1000DCM-1A is high-performance, sophisticated and advanced. Along with the GMW-B5000TCM-1, its unique laser camo-print appeals to those who are looking to set themselves apart from the crowd. Meanwhile, the all-titanium GMW-B5000TB-1 offers the ultimate in lightweight, rugged beauty and traces its ancestry directly back to our original 1983 model.”

Located in The Dubai Mall’s new Zabeel extension and as the new home in the region for the brand, the space is also set to host a series of activations and events in the coming months.