Tous’ new collection ‘Stay Lucky’ honors mothers

Nour Arida and her daughter Ella feature in the Tous campaign.
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Updated 09 March 2020

Tous’ new collection ‘Stay Lucky’ honors mothers

  • The limited edition collection is available in Tous stores across Saudi Arabia

Spanish jewelry, accessories and fashion brand Tous has unveiled a new collection for Mother’s Day.
Featuring designs inspired by good luck, the “Stay Lucky” collection aims to remind everyone, including both sons and daughters, of their deep love for their mothers, who it believes are the primary source of good luck. All the pieces emphasize the importance of this occasion and invite everyone to cherish their relationships with their mothers.
“Tous has designed the pieces with passion, precision, delicacy similar to that of a mother’s kindness and tenderness,” the jeweler said. The collection is meant to add more joy to this special occasion.
Fashion influencer Nour Arida and her daughter Ella feature in a promotional campaign shot specifically for Saudi Arabia.
Tous had invited Arida and Ella to Barcelona, where priceless moments between the mother and daughter were captured on camera. It is the second collaboration between Tous and the Lebanese fashionista, after Arida featured in an advertising campaign for Tous’ Valentine’s Day collection launched last month.
The Mother’s Day collection includes a full range of chains, bracelets, necklaces and earrings creatively crafted using valuable metals such as 18-carat gold, rose gold vermeil and sterling silver, all adorned with colorful diamonds, emeralds, rubies and precious gemstones.
“The designs also emphasize the celebration of pure love feelings and family ties that are based on a mother’s love. The collection recognizes the role of mothers as an infinite source of tenderness, love and passion. Some of the designs reflect joy and fun and the true love for mothers,” Tous said.
“The ’Stay Lucky’ collection features myriad joyful designs with a personal touch that highlights the feelings of love one holds for a mother.”
They are like a souvenir that immortalizes the sweet moments of mothers and adds elegancy to their looks every day.”
The limited edition collection is available in Tous stores across Saudi Arabia.


Ford works with 3M, GE in fight against COVID-19

Ford Motor Company’s US design team is quickly creating and starting to test transparent full-face shields for medical workers and first responders.
Updated 31 March 2020

Ford works with 3M, GE in fight against COVID-19

Ford Motor Company, joining forces with firms including 3M and GE Healthcare, is lending its manufacturing and engineering expertise to quickly expand production of urgently needed medical equipment and supplies for health care workers, first responders and patients fighting coronavirus.
In addition, Ford plans to assemble more than 100,000 face shields per week and leverage its in-house 3D printing capability to produce components for use in personal protective equipment.
“This is such a critical time for America and the world. It is a time for action and cooperation. By coming together across multiple industries, we can make a real difference for people in need and for those on the front lines of this crisis,” said Bill Ford, Ford’s executive chairman.
Ford team members are working with 3M to increase the manufacturing capacity of their powered air-purifying respirator (PAPR) designs and working jointly to develop a new design leveraging parts from both companies to meet the surge demand for first responders and health care workers. This new respirator could be produced in a Ford facility by UAW workers.
To go as fast as possible, the Ford and 3M teams have been resourcefully locating off-the-shelf parts like fans from the Ford F-150’s cooled seats for airflow, 3M HEPA air filters to filter airborne contaminants such as droplets that carry virus particles and portable tool battery packs to power these respirators for up to eight hours.

HIGHLIGHTS

• Ford is working with 3M to manufacture at scale powered air-purifying respirators (PAPRs).

• Ford and GE Healthcare are working to produce a simplified version of GE Healthcare’s existing ventilator design.

• Ford, in cooperation with the UAW, will assemble more than 100,000 plastic face shields per week at a Ford manufacturing site.

“Working with 3M and GE, we have empowered our teams of engineers and designers to be scrappy and creative to quickly help scale up production of this vital equipment,” said Jim Hackett, Ford’s president and CEO. “We are focusing our efforts to help increase the supply of respirators, face shields and ventilators that can help assist health care workers, first responders, critical workers as well as those who have been infected by the virus.”
“We’re exploring all available opportunities to further expand 3M’s capacity and get health care supplies as quickly as possible to where they’re needed most — which includes partnering with other great companies like Ford,” said Mike Roman, 3M chairman of the board and chief executive officer.
In addition, Ford and GE Healthcare are working together to expand production of a simplified version of GE Healthcare’s existing ventilator design to support patients with respiratory failure or difficulty breathing caused by COVID-19. These ventilators could be produced at a Ford manufacturing site in addition to a GE location.  
“We are encouraged by how quickly companies from across industries have mobilized to address the growing challenge we collectively face from COVID-19,” said GE Healthcare President and CEO Kieran Murphy.
Meanwhile, Ford’s US design team also is quickly creating and starting to test transparent full-face shields for medical workers and first responders.