NEOM partners with Mercedes EQ Formula E team

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NEOM Company (NEOM) and Mercedes-Benz Formula E Limited signed a long-term partnership agreement making NEOM a team partner of the Mercedes EQ Formula E team.
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The Mercedes-Benz EQ Formula E Team is a German racing team which competes in Formula E. The partnership with NEOM offers opportunities for knowledge transfer and for further education and training in Saudi Arabia.
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Updated 11 March 2020

NEOM partners with Mercedes EQ Formula E team

NEOM Company (NEOM) and Mercedes-Benz Formula E Limited signed a long-term partnership agreement making NEOM a team partner of the Mercedes EQ Formula E team. The partnership begins a multi-season relationship with the Mercedes-Benz EQ Formula E Team with NEOM as a new principal partner. It offers opportunities for knowledge transfer and for further education and training in Saudi Arabia. The development of young racing drivers is also a key element.
The partnership will provide secondment and development opportunities for selected Saudi nationals, who work closely with the racing team and further qualify as engineers and software developers.
NEOM will also be the principal and founding partner to the Mercedes-Benz EQ FE Driver Development Program, which will start in early 2021, for talented junior drivers. The aim is to discover and bring on young talent who could make the step up to Formula E within the next few years.
Nadhmi Al-Nasr, CEO of NEOM, said: “We are delighted to partner with Mercedes-Benz EQ Formula E team. We are always open to develop partnerships in which innovation is seen as the key to creating a sustainable future. We encourage everyone to think of NEOM as a living laboratory where they can experiment and develop new technologies in collaboration with us and others. We are excited to be working with Mercedes-Benz EQ Formula E Team.”


• Engineering and software development opportunities for Saudi nationals are a core part of the agreement.

• Enduring partnership to focus on sport, sustainability and mobility of the future, and on fostering young talent.

Toto Wolff, head of Mercedes-Benz Motorsport, added: “We consider our involvement in motorsport as critical in pioneering innovation, and we look forward to developing this collaboration with our new partner, NEOM. With our involvement in Formula E, we have committed ourselves to raising the profile of future mobility and to driving forward the development of sustainable innovations — both in terms of technology and also the mentoring of talented young people who will make a significant contribution in this regard.”
Jan Paterson, managing director of sport at NEOM, said: “We have been highly impressed with the team culture and values during our discussions. This is a significant partnership that provides for extensive collaboration between the Mercedes-Benz EQ Formula E Team and NEOM within the global sporting landscape. In the short term, we are excited to support the team in the coming seasons and look forward to when we can host our first race in NEOM.”
Team Principal Mercedes-Benz EQ Formula E team, Ian James said: “Formula E is more than just an exciting form of motorsport. Within the very short time span of five years, the all-electric racing series has established itself as a pioneer for technological innovation, sustainability and electric mobility, all of which are central topics for our future. We look forward to exploring these new opportunities with NEOM over the coming years.”

Production of Aston Martin DB5 resumes after 55 years

Updated 31 May 2020

Production of Aston Martin DB5 resumes after 55 years

Dubbed “the most famous car in the world” and renowned as being among the most sought-after classic Aston Martin models, the DB5 has become a byword for timeless style and sports car desirability. Fewer than 900 saloon examples were built by the brand between 1963 and 1965, with by far the most famous of the original owners being the world’s best-known secret agent — James Bond — who first drove the car that is today inextricably linked with him in the 1964 film, Goldfinger.

Now, 55 years after the last new DB5 rolled off the production line at Aston Martin’s then-global manufacturing base in Newport Pagnell, Buckinghamshire, work is once again underway there on a strictly limited number of new DB5 models. Created in association with the producers of the James Bond films, EON Productions, and featuring a broad suite of working gadgets first seen on screen in the 1964 film, the Aston Martin DB5 Goldfinger Continuation cars are history in the making.

Each DB5 Goldfinger continuation car is priced at 2.75 million euros ($3.05 million), plus taxes.

The DB5 Goldfinger Continuation construction process — which takes around 4,500 hours per car — is being undertaken at Aston Martin’s Heritage Division headquarters in Newport Pagnell, Buckinghamshire.

Each of the 25 new cars is being built using a blend of Sir David Brown-era old world craftsmanship, with the application of modern engineering advancements and performance enhancements, alongside the integration of cutting-edge gadgets developed in association with Chris Corbould OBE, the special effects supervisor who has worked on more than a dozen Bond films.

Clive Wilson, Heritage program manager, said: “Seeing the first customer car move painstakingly through the intricate production process we have created really is quite a thrill.

“Obviously we have not, as a business, made a new DB5 for more than 50 years, so to be involved in the building of these cars, which will go on to form part of Aston Martin’s history, is something I’m sure all of us will be telling our grandkids about!”

Paul Spires, president of Aston Martin Works where the original DB5 was built and the new cars are also being created, said: “We are making, perhaps, some of the most desirable ‘toys’ ever built for 25 very lucky buyers worldwide.

“Creating the DB5 Goldfinger Continuation cars and working with EON Productions and special effects supervisor, Chris Corbould, is something truly unique and a real career highlight for everyone involved here at Aston Martin Works.”

First deliveries of the DB5 Goldfinger Continuation to customers will commence in the second half of 2020.