SAP to digitally transform Mobily’s customer experience

Mobily announced a digital transformation partnership with global technology company SAP to energize its sales force automation.
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Updated 25 March 2020

SAP to digitally transform Mobily’s customer experience

Mobily, one of the Middle East’s largest communications companies, has announced a digital transformation partnership with global technology company SAP to energize its sales force automation.
In line with its digital transformation strategy, Mobily seeks to enhance business competitiveness by enhancing customer experiences, optimizing costs and sales, and bringing innovations faster to market.
“As Mobily grows, our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Saudi Vision 2030,” said Salman Al-Badran, CEO of Mobily. “Thanks to our partnership with SAP, we can understand and respond to our customers in real-time, further supporting our journey of being a progressive, passionate, and caring company.”
Mobily will deploy Sales Cloud, part of SAP C/4HANA customer experience suite, with five industry-leading cloud solution portfolios to foster business innovation, integration and agility. Mobily will run these solutions on SAP’s cloud data center in Saudi Arabia, with the project implemented by channel partner ITelligence.
“This project will showcase how Saudi Arabia’s intelligent enterprises can enhance overall customer engagement and services by combining customer experience data, ‘x-data,’ with operational data, ‘o-data,’ to listen, understand, and act on customer experiences,” said Ahmed Al-Faifi, senior vice president and managing director, SAP Middle East North. “Running on SAP’s Saudi Arabia cloud data center will enable Mobily to further scale up and drive customer-centric innovations and support seamless end-to-end customer journeys.”

Our digital transformation strategy calls for creating superior value for our B2B and B2C customers to foster digital business innovation to support Vision 2030.

Salman Al-Badran, CEO of Mobily

NTT DATA is leveraging the expertise of its group company, ITelligence. NTT Data believes this project will be a touchstone and will serve as an inspiration in shaping the vision of the telecom industry.
“As one of the leading SAP customer experience digital transformation projects in Saudi Arabia, Mobily is showing best practices in integrating sales capabilities for business innovation and agility,” said Mohammad Amjad Ali, CEO, NTT DATA, Saudi Arabia, a joint venture company with Ali A. Tamimi Group. “Mobily has the secure, comprehensive, and flexible SAP customer experience solutions to deliver on its strategy and take Saudi Arabia’s telco innovation to the next level.”


Lulu initiates faster delivery in KSA, partners with various food delivery apps

Updated 30 March 2020

Lulu initiates faster delivery in KSA, partners with various food delivery apps

RIYADH: LuLu, the region’s top retailer, joined hands with various delivery partners to further widen the reach and speed up its online grocery delivery, in view of the current curfew restrictions all the over the country to combat corona virus.

As part of the new initiative, shoppers can now order their groceries through popular apps, such as Hunger Station, To you, Careem now and Wasel. LuLu has created an exclusive list of essentials and daily groceries from which shoppers can order for speedy deliveries at their doorsteps.

Commenting on the new initiatives, Shehim Mohammed, Director of LuLu Hypermarkets in Saudi Arabia, said: “In wake of the current pandemic, we are exploring all possible avenues to ensure that residents in the Kingdom get their orders as quickly as possible. Apart from the food delivery apps, we have also tied up with Aramex, Samsa and many rent-a-car companies to expedite the delivery of online shopping orders.”

Hunger Station and To You has gone live with LuLu groceries on 29th March and others will be up and running in the next couple of days as confirmed by the authorities.

“We are fully aware of our responsibilities as a leading retailer and have ensured that our stores and warehouses are well stocked. We are working very closely with government authorities, suppliers and logistics partners to ensure uninterrupted and sustained supplies while maintaining the highest standards of hygiene, health and safety. We thank all our shoppers for their support and urge them to remain calm and stable, as there is absolutely no need for any anxiety or panic,” added Shehim Mohammed.