More Arabs take Cambridge English exams

More people in the region are interested in improving their English language skills.
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Updated 25 March 2020

More Arabs take Cambridge English exams

Cambridge Assessment English, a part of the University of Cambridge, has reported that more than 7 million Cambridge English exams were conducted last year around the world. Saudi Arabia, the UAE and Egypt have seen an exponential growth in the past year as more and more people in the region are interested in learning and improving their English skills in schools and at work.
Nassim Abu-Ershaed, regional commercial head at Cambridge Assessment English, said: “We’re seeing huge growth in the demand for English language exams right across the Middle East from primary school students to ambitious professionals working in English-speaking environments. We are particularly excited about the number of companies which are taking English language seriously, and our Linguaskill tests are proving enormously successful in this context.
“Cambridge Assessment English runs its work in the Middle East and Africa from a dedicated office in Dubai, staffed by experts in language assessment as well as business specialists and in the past one year our business has taken an exponential growth path, due to enormous interest in learning English and improving such skills in the Arab countries.”
The Cambridge English exams are developed by Cambridge Assessment English — a department of Cambridge University. The exams include Cambridge English Qualifications such as B2 First and C1 Advanced, as well as IELTS, and a range of tests for young learners, teachers and the workplace.
Francesca Woodward, chief executive of Cambridge Assessment English, said: “Demand is growing because people know they are getting the skills they need for the real world and a valuable certificate from a department of Cambridge University.”
At the end of last year, it was announced that a record-breaking 25,000 organizations accept Cambridge English exams as proof of English language ability, including King Abdul Aziz University in Saudi Arabia, Zayed University, American University of Dubai, American University of Sharjah and others.
They are also used for recruitment by top international companies such as Air France, Adidas, BP, Ernst & Young, Hewlett-Packard, Johnson & Johnson, Microsoft and at local level by companies such as Etisalat, Sanofi Pharmaceuticals and National Bank of Egypt.


Makkah Clock Royal Tower lights up for ‘Home Heroes’

The world’s tallest clock tower beamed the words ‘Home Heroes’ for 30 minutes.
Updated 08 April 2020

Makkah Clock Royal Tower lights up for ‘Home Heroes’

The Makkah Clock Royal Tower, A Fairmont Hotel recently lit up with a solidarity message in support of its staff and medical professionals who are working tirelessly in the wake of the COVID-19 pandemic.
The world’s tallest clock tower beamed the words “Home Heroes” for 30 minutes, for the first time since its opening, in an initiative to honor national heroes for their efforts in protecting the nation from the ongoing coronavirus outbreak.
The campaign was launched by Accor Hotels Makkah — Raffles Makkah Palace, Swissotel Makkah, and Swissotel Al-Maqam Makkah, and the Makkah Clock Royal Tower, A Fairmont Hotel.
This initiative was one of many others launched by the hospitality group in support of the brave medical professionals who are risking their lives to save others during this period as well as to support the Saudi government and its people.
Accor, in collaboration with a hospital in Makkah, delivered complimentary meals to the medical staff working with the group, as a token of gratitude and appreciation. The group also distributed a number of masks and sterilizers to citizens in Makkah, as part of serving the local community and backing the Kingdom’s efforts in maintaining the health and security of citizens and residents.
Faisal Abdallah, director of communications and PR, Accor Hotels, said: “Embracing the solidarity momentum, we launched this initiative, a first-of-its-kind in Makkah by lighting up the Makkah Clock Royal Tower, A Fairmont Hotel with the ‘Home Heroes’ message, empathizing with every member of our community. We support all efforts of the government of Saudi Arabia in wake of the new health crisis and ask the Almighty to protect and preserve the health of the Kingdom’s citizens and residents.”