Amidst the global concerns around COVID-19, short-form video platform TikTok is taking steps to help its community by providing access to accurate information in partnership with trusted health organizations, and supporting users around the world in ways that are positive and beneficial through in-app initiatives.
The World Health Organization (WHO) and UNICEF are some of the entities now using TikTok to share useful content and shed light on how to stay safe. At the same time, many TikTok creators are also playing an important role in sharing tips on staying safe.
UNICEF MENA (@unicefmena) was live on TikTok on March 28 to talk about the COVID-19 disease and give users tips on how to counter the virus, measures they should be taking to protect themselves and children and fight common misconceptions. The live streaming generated 230,100 views with concurrent views reaching a total of 29,000.
The WHO (@who) is also present on TikTok to provide accurate information, provide reliable health advice, and reinforce practical ways in which people around the world can protect themselves. In partnership with @who, TikTok also customized quiz stickers in both English and Arabic that encourage users to be part of the safety awareness campaign by actively learning more about the novel coronavirus and COVID-19.