Saudis engage with “Your Home, Your Gym” campaign

The initiative is about ‘staying home safe, supporting one another.’ (Supplied)
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Updated 15 April 2020

Saudis engage with “Your Home, Your Gym” campaign

  • The SFA has launched initiative targeting university students, in partnership with the Saudi Universities Sports Federation

JEDDAH: Nearly 4 million people across the Kingdom have been engaging with the digital national health and wellness campaign launched by the Saudi Sports for All Federation (SFA) by sharing their daily workouts from home.
Launched in mid-March, the campaign — titled “Your Home, Your Gym” — encourages people to embrace a healthy lifestyle in a spirit of unity while under lockdown.
Supported by the Ministry of Sports and the Saudi Arabian Olympic Committee, the initiative is collaborating with five trainers from various athletic disciplines: Najia Alfadl, Fahad Alsahli, Abdullah Falatah, Aya Alduhaiman and Ahmad Almosabi.
The trainers will post diverse coaching material on social media, including CrossFit, interval training, aerobics, strength training and yoga.
They will also connect with the audience on their social media platforms to promote the campaign’s goals. Saudis and non-Saudis of all ages are participating.
SFA President Prince Khaled bin Alwaleed praised the public’s significant interaction with the campaign, saying: “We are overwhelmed with pride and warmth at seeing your engagement on our social platforms.”
He added that the initiative is about “staying home safe and active, supporting one another as part of Saudi’s healthy and active community, reaching one another to share positivity and strength and finally doing our national duty.”
Prince Khaled invited people to tag the SFA in their home workouts and use the campaign’s Arabic hashtag to motivate others to join the campaign.

SPEEDREAD

• The trainers will post diverse coaching material on social media, including CrossFit, interval training, aerobics, strength training and yoga.

• They will connect with the audience on their social media platforms to promote the campaign’s goals.

• Saudis and non-Saudis of all ages are participating. • SFA president praises the public’s significant interaction with the campaign.

Nabeel Idrees, a fitness enthusiast from Alkhobar, said: “It’s an excellent initiative, and I hope to continue it even after the crisis is over.”
He added that such digital initiatives motivate people to organize their lives and encourage family members to engage in physical activities together.
“However, commitment and recognition of the importance of maintaining a healthy lifestyle initially come from the individual,” he said.
Idrees follows up his daily workout with his coach, who is 100 km away, through social media platforms.
“The exercises are chosen based on what suits each trainee and the equipment available at their home,” he said, adding that people do not need to buy expensive equipment to begin or maintain their workout routine.
“Because people usually get bored easily and neglect their newly bought equipment, I personally utilize whatever I have at home, like stairs and water gallons,” Idrees said.
The SFA has launched another initiative targeting university students, in partnership with the Saudi Universities Sports Federation (SUSF).
All university students nationwide are invited to participate in a competition by posting videos and photos of their home workouts on their social media channels, tagging @Saudi_SFA and @SUSFChannel under the official hashtag.
Run until April 26, the competition will see 10 winners selected by the SUSF to receive an iPhone 11 Pro.
The federations have been actively posting articles and tips for staying healthy through exercise and nutrition on www.sportsforall.com.sa and various social media platforms.


Saudi investors share expertise on Saudi corporate VC opportunities

Updated 17 min 46 sec ago

Saudi investors share expertise on Saudi corporate VC opportunities

JEDDAH: The two-day Step Saudi 2020 event featured two prominent Saudi figures in the field of investment on the second day.
Hashim Al-Awadi, CEO of Tech Invest, and Salman Jaffery, chief investment officer at Saudi Aramco Entrepreneurship Ventures, both shared their expertise, with the latter saying it is more beneficial for corporations to start a venture capital (VC) arm than invest from their current mergers and acquisitions arm (M&A).
Managing partner at Class 5 Global, Zach Finkelstein, who moderated the session on the second day of the event, said the San Francisco-based venture fund invested in a number of companies in the Middle East.
“The Middle East is particularly interesting to us, and in the past, our partners have invested in such regional companies as Careem. We’re excited to explore the development of the corporate VC space and how it can impact places like Saudi Arabia,” he added.
When asked why a corporation should start a VC arm instead of investing from an M&A team, and why have a separate corporate Venture Capital arm in the first place, Jaffery answered that “it brings faster results.”
“I think the easiest answer to that is just speed and agility,” he said. “Getting that response quickly to the market. VC deals can take weeks or months whereas an M&A transaction can take up to a year or longer, and also similarly, if you’re trying to then come out of it, it’s harder to come out of a joint venture agreement or an M&A as opposed to a VC.”
Al-Awadi explained his opinion a traditional VC perspective, and said: “We like the fact that corporations can invest from both their M&A arms and their VC arms if they have them.”
He highlighted that VC arms can invest in a greater variety of companies. “You have the intelligence, you know the market and if you’re looking at specific technology where we don’t have a lot of expertise we trust that you (other venture capitalists) know the market and you can evaluate that technology better to see if it has the capability and potential for growth or not.
“Eventually, you do have an M&A arm that will provide an exit for us, for an incentive for this company to work hard to grasp the intention after having been invested in by the VC arm of this big corporate to maybe look into making a partial agreement or complete acquisition, which really adds an incentive for the company to grow and attracts other investors and also attracts talent to join the company and help it grow even more.”
He said both the VC and M&A arm are important for company growth. “We tend to look at corporate investors through both arms as complementary to what we do when we have both of them around.”
The Kingdom has obtained a high reputation among investors internationally through the years, especially after the economic and social reforms of Saudi Vision 2030.
Step Saudi is home to the Kingdom’s best entrepreneurs, investors, creatives and digital enthusiasts. The last edition of Step Saudi featured four content tracks, more than 100 startups and over 1,500 attendees.