Future of aviation tops the agenda at ATM Virtual

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Updated 14 May 2020

Future of aviation tops the agenda at ATM Virtual

Arabian Travel Market (ATM) has confirmed aviation industry veteran Sir Tim Clark, president of Emirates Airlines, and Jozsef Varadi, CEO of budget airline Wizz Air, will speak at the inaugural ATM Virtual, which takes place from June 1 to 3.

According to the latest analysis from the International Air Travel Association (IATA), the COVID-19 crisis will see global airline passenger revenues drop by $314 billion in 2020, a 55 percent decrease compared to 2019. In a series of seminars and interviews led by aviation expert John Strickland, director of JLS Consulting, ATM Virtual will look at the measures airlines are undertaking to counteract the direct impact the pandemic is having on their business.

Sir Tim, who has dedicated 35 years to growing Emirates Airlines to become the largest long-haul airline in the world, and in the process has helped transform Dubai into a major global travel hub, will discuss his time spent at the company, and its response and the procedures implemented to deal with the current pandemic. 

The future strategy of Emirates, with a focus on making flying safer through technology implementation, will also be highlighted.

Complementing the lineup of aviation heavyweights is CEO of Wizz Air, Varadi. Thanks to the implementation of new regulations by the airline, Varadi ensured that Wizz Air was able to continue operating during the pandemic. 

A major discussion point during the event will be the opening of Wizz Air’s forthcoming subsidiary in Abu Dhabi, in partnership with Abu Dhabi Developmental Holding Company, which will further underscore its market position in the budget airline sector. 

Danielle Curtis, exhibition director ME, ATM, said: “The airline industry continues to face deteriorating conditions with global airline passenger revenues predicted to fall by over 55 percent in 2020. To address these issues, we have brought together two of the most influential figures in the airline industry to discuss their procedures and strategies for the future.”

In addition to the two speakers, a webinar by Cirium will break down the power of analytics in supporting business performance. Through decades of experience, Cirium has been instrumental in supporting aircraft manufacturers, airports, and airlines, among others, to shape the future of their businesses and support the travel industry.

ATM Virtual is an online travel event taking place across three days that will provide a platform for networking and one-to-one meetings with buyers, and extensive current insights from leading industry professionals, supporting the ATM community and wider travel and tourism industry in rebounding as quickly and efficiently as possible. All main stand holders and sharers will be able to set up 30-minute video meetings with registered buyers, and everyone will have full access to attend all of the live webinars and on-demand content including blogs and roundtables.


Cartier looks ahead to sparkling future in KSA

Updated 22 September 2020

Cartier looks ahead to sparkling future in KSA

RIYADH: As the Kingdom prepares to celebrate the 90th Saudi National Day this Wednesday, businesses — big and small — are taking part in the festivities with gusto. But few companies can put forward what international jewelry brand Cartier has prepared.

Saudi Arabia is a key market for the brand, and the company has been celebrating its National Day for three years now. This year, the celebrations are some of their most elaborate yet.

Cartier’s managing director for Saudi Arabia, Kalid Lanssari, said the brand unveiled a new film capsule featuring Cartier’s emblematic panther lighting up Al-Faisaliah Tower in green. Cartier is also offering all guests and clients across its boutiques a special treatment to celebrate the day and make a deeper connection with them.

“Doors have already been open to all guests in our new flagship boutique in Al-Faisaliah Tower since Sept. 15. This boutique offers clients a new elevated experience through exclusive salons and a best-in-class service,” Lanssari said.

The year 2020 has been a tough year for businesses in general, given the ongoing global pandemic and subsequent economic downturn, and even an international brand such as Cartier could not escape unscathed.

“Like most brands in the industry, we suffered major drawbacks because of the pandemic. With the beginning of lockdown and the closing of our boutiques, business was hugely affected. We, however, were agile and quickly launched phone sales and home delivery services to try and compensate for the boutiques’ closure and the lack of e-commerce services. On the more positive side, the appetite of people for timeless luxury has remained and that helped the business bounce back very quickly,” said Lanssari.

He said Cartier had gone through a thorough sanitization process and taken other precautions to ensure the safety of its customers and staff.

“We’ve learned that brands need to be agile and adopt a seamless omni-channel approach. We have accelerated our e-commerce project to offer clients a new channel to purchase our collections online while continuing to offer the best in-boutique experience,” he added.

According to Lanssari, this is only the beginning for Cartier in Saudi Arabia.

“We plan to accompany the Kingdom in its trajectory of transformation through close collaborations, business expansion, cultural events and more. In the last three years, we have discovered and developed many amazing Saudi talents that are now part of the Cartier family and will continue to grow these talents in the future. This region has always inspired us and will continue to be a rich source of inspiration for years to come,” he said.