Hyundai celebrates two decades of popular SUV, the Santa Fe

Hyundai’s Santa Fe is now in its fourth generation having undergone significant evolution in its design, safety and technology over the years.
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Updated 24 May 2020

Hyundai celebrates two decades of popular SUV, the Santa Fe

Hyundai Motor is celebrating the 20th anniversary of the launch of the Santa Fe, the popular car which helped position the company as one of the pioneers in the global SUV market. Since its launch in the year 2000, the Santa Fe has become an icon for the brand, and Hyundai is taking a look back at how its first SUV has evolved over the years.

Having entered dealerships in the Middle East and Africa (MEA) markets in 2012, the Santa Fe is now in its fourth generation having undergone significant evolution in its design, safety and technology over the years. This summer, Hyundai will launch an enhanced version of the current generation with new electrified powertrains and major design updates.

Named after a city in the south western US, the Santa Fe was the company’s first SUV, and played an important role in establishing Hyundai in the SUV segment. The Santa Fe has its own logo showing the model name and a sun, while its name has been carried over to future generations, continuing its heritage.

Over the past 20 years, Hyundai has sold more than 5,260,000 units of the Santa Fe globally with over 167,000 units being sold in the MEA.

Bang Sun Jeong, Hyundai’s vice president of Middle East and Africa, said: “The Santa Fe was Hyundai’s first SUV, and it is one of our longest-running model lines, making it a key model not only globally, but also in the MEA.”

The Santa Fe has won a few accolades over the years in the region including the “Best Mid-Size Family SUV 2019” by PR Arabia National Auto Award 2018/2019.

Jeong added: “For Hyundai it is an automotive icon which continues to evolve in terms of design, technology, roominess and comfort. With this latest evolution, the Santa Fe maintains its status as a flagship model in our broad SUV portfolio, and further underlines our heritage in SUVs while also moving the game forward with its innovation and electrification.”

Hyundai introduced the Santa Fe to European audiences for the first time at the 2000 Geneva Motor Show. In 2001, not long after the first model was produced Hyundai had to ramp up production due to the overwhelming demand in the US. 

In 2003, in response to customer demand for even more driving performance, Hyundai upgraded the Santa Fe with a more powerful engine and a computer-controlled four-wheel drive system.


Clinical trials to accelerate adoption of new drug treatments in Saudi Arabia

Updated 27 May 2020

Clinical trials to accelerate adoption of new drug treatments in Saudi Arabia

  • Trials are being led locally as an essential means to verify the safety and effectiveness of a new drug
  • Eli Lilly has a major role to play during the coronavirus disease (COVID-19) pandemic

RIYADH: Clinical trials in Saudi Arabia could speed up the adoption of new drugs locally, a pharmaceutical executive has told Arab News.

“Clinical trials have two very big benefits for the Kingdom. Firstly, they provide data in the long run with respect to safety and efficacy, catered specifically to the Saudi population. Secondly, they impact local investment and build healthcare capabilities,” Managing Director of Eli Lilly Dimitri Livadas said..

Lividas further explained that the clinical trial phase of any new treatment is crucial as it represents the stage between the adoption or rejection of a drug. Working with the Ministry of Health and with a presence in the Kingdom for 42 years, the pharmaceutical company began research trials in the country in 2016, consisting of five pre-marketing activities and three monitoring studies for post-marketing.

Lividas added that the trials are being led locally as an essential means to verify the safety and effectiveness of a new drug before it is put to the market and introduced to patients. The majority of these are focused on diabetes, oncology, immunology, and osteoporosis.

“We genuinely believe that our future is here in Saudi Arabia. We continue to make great progress in having a commercial organization in the Kingdom that is fully staffed by Saudi nationals,” said Lividas.

As a biopharmaceutical company, Eli Lilly has a major role to play during the coronavirus disease (COVID-19) pandemic. It recently announced partnership with AbCellera to develop a treatment for the virus and aims to enter into clinical trials this year.

“I salute the Saudi authorities for their strong measures to contain the spread of COVID-19. I think it is an example to the world on how to do this. I would like to also express my gratitude toward all healthcare professionals who are currently on the frontlines, risking their own health to help others," Lividas said.