IWC Schaffhausen opens new boutique in Riyadh

The new store at Mode Al-Faisaliah Mall in Riyadh pays homage to the brand’s expertise and craftsmanship in watchmaking, and will house limited-edition timepieces.
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Updated 05 July 2020

IWC Schaffhausen opens new boutique in Riyadh

Swiss luxury watch manufacturer IWC Schaffhausen has launched a new boutique at Mode Al-Faisaliah Mall in Riyadh. Known for their timeless innovation and technical ingenuity, IWC’s latest addition to its client experience-centric boutiques in the region has opened in partnership with Attar United. The store is strategically located in the capital city’s ultimate luxury retail destination.

“At Mode Al-Faisaliah IWC Boutique, watch enthusiasts and collectors can expect to embark on a memorable shopping experience with personalized attention from client advisers who focus on every discerning customer’s requirement,” a statement said.

“Guests can discover our latest Portugieser collection with novelties such as The Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the doors until the end of every visit. With the aim of catering to the needs of every trusted client and prospective new customer in Riyadh, the Mode Al-Faisaliah boutique is committed to making every exciting and emotional journey of buying an IWC Schaffhausen watch, a special one.”

Stretching across 110 square meters over a single story, the boutique will house limited-edition timepieces. The store pays homage to the brand’s expertise and craftsmanship in watchmaking. Every corner of the new boutique is designed by IWC Schaffhausen’s in-house architects and aesthetically aligns with the brand’s unique identity, which is seen through personalized touches, finishes and textures including soft beige hues and dark wooden accents. This offers both a masculine and welcoming atmosphere that is the perfect setting to showcase IWC Schaffhausen timepieces.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centered around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, regional brand director of IWC Schaffhausen for the Middle East, India and Africa.

CEO of Attar United Company Mohammed Saddik Attar said: “Our partnership with the Swiss watchmaking brand, IWC Schaffhausen, is one that is of great importance to us as this signifies the first of many collaborations in the booming landscape of luxury boutiques opening in the Kingdom.”

With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is indeed an ideal location for IWC Schaffhausen.


Digital transformation to create 1 million Saudi jobs

Updated 21 September 2020

Digital transformation to create 1 million Saudi jobs

Speakers and experts at an international conference revealed that an estimated 1 million jobs are expected to be created in the Kingdom over the next five years, due to the acceleration of digital transformation in several industries and sectors during the COVID-19 pandemic.

Nasser bin Suleiman Al-Nasser, chief executive of the STC Group and head of the Digital Transformation Working Group of the Saudi B20 business group, participated in an interactive session titled “Digital Transformation: The Future After the COVID-19 Pandemic,” which was held recently and included the participation of representatives from the B20 business group in 20 countries.

Al-Nasser explained that future jobs will depend entirely on technology and innovation, noting the gender disparity in the field of technology. It is therefore significant to empower women entrepreneurs and work together with governments to create targeted employment programs, designed to involve and qualify women in the technical sector while encouraging their promotion to leadership positions.

“We need to ensure that young women receive training and guidance when they enter the job market or start their own businesses, and the Kingdom has adopted many initiatives and investments to qualify young men and women through education,” he said. “In 2019, the Kingdom allocated SR1 billion ($266 million) to support universities in preparing students for the job market.”

The Saudi B20 and OECD (Organization for Economic Cooperation and Development) organized a virtual meeting, where a number of key government actors and G20 members presented recommendations and exchanged experiences on future investments, digital transformation, sustainability and 5G-based digital solutions.

The Saudi business group is committed to providing recommendations that promote the implementation of robust policies through transparent dialogue and constructive cooperation with all relevant parties, supported by a group of international organizations that act as knowledge and communication experts. It is the official platform of the business community at the G20 summit, and plays a representative role for the private sector before the group.

Maadad Al-Ajmi, head of the working group of the B20 Saudi Arabia Integrity and Compliance and vice president and general counsel for legal affairs at STC, participated in a session dedicated to compliance and integrity. Nasser Al-Jareed, head of the Workers’ Communication Group of the B20 and director of the Workers’ Committees Support Program at STC, was also a participant.

The Kingdom has taken qualitative steps toward ensuring a speedy development toward digital transformation through the adoption of state-of-the-art telecommunications and ICT technology, thereby facilitating the transformation toward a knowledge economy and e-commerce. These efforts ultimately aim to achieve higher satisfaction rates and quality of living for both citizens and residents, facilitating their everyday lives.