IWC Schaffhausen opens new boutique in Riyadh

The new store at Mode Al-Faisaliah Mall in Riyadh pays homage to the brand’s expertise and craftsmanship in watchmaking, and will house limited-edition timepieces.
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Updated 05 July 2020

IWC Schaffhausen opens new boutique in Riyadh

Swiss luxury watch manufacturer IWC Schaffhausen has launched a new boutique at Mode Al-Faisaliah Mall in Riyadh. Known for their timeless innovation and technical ingenuity, IWC’s latest addition to its client experience-centric boutiques in the region has opened in partnership with Attar United. The store is strategically located in the capital city’s ultimate luxury retail destination.

“At Mode Al-Faisaliah IWC Boutique, watch enthusiasts and collectors can expect to embark on a memorable shopping experience with personalized attention from client advisers who focus on every discerning customer’s requirement,” a statement said.

“Guests can discover our latest Portugieser collection with novelties such as The Portugieser Perpetual Calendar 42. With storytelling at the core of the brand and its numerous successful partnerships, each experience at the boutique is interesting and educational from the moment you walk through the doors until the end of every visit. With the aim of catering to the needs of every trusted client and prospective new customer in Riyadh, the Mode Al-Faisaliah boutique is committed to making every exciting and emotional journey of buying an IWC Schaffhausen watch, a special one.”

Stretching across 110 square meters over a single story, the boutique will house limited-edition timepieces. The store pays homage to the brand’s expertise and craftsmanship in watchmaking. Every corner of the new boutique is designed by IWC Schaffhausen’s in-house architects and aesthetically aligns with the brand’s unique identity, which is seen through personalized touches, finishes and textures including soft beige hues and dark wooden accents. This offers both a masculine and welcoming atmosphere that is the perfect setting to showcase IWC Schaffhausen timepieces.

“IWC is excited to unveil this new boutique in Saudi Arabia with our partner Attar United. We consider the Saudi market to be one with strong growth potential and have been eagerly awaiting this boutique opening for a long time. The layout of the space is centered around luxury with a cozy feeling, to make it welcoming to all customers and keep them at ease. With shoppers in Saudi wanting more close and trusted brand relationships, the arrival of this new boutique falls in line with IWC Schaffhausen’s pivotal goal to foster strong client loyalty,” said Mehdi Rajan, regional brand director of IWC Schaffhausen for the Middle East, India and Africa.

CEO of Attar United Company Mohammed Saddik Attar said: “Our partnership with the Swiss watchmaking brand, IWC Schaffhausen, is one that is of great importance to us as this signifies the first of many collaborations in the booming landscape of luxury boutiques opening in the Kingdom.”

With a growing community of loyal customers, collectors and fans in the Middle East, Saudi Arabia is indeed an ideal location for IWC Schaffhausen.


Mobile Legends launches new hero for MENA

The new Middle Eastern hero, Khaleed, also known as the Desert Scimitar, demonstrates the temperament of the desert warrior and will join the virtual battlefield on Aug. 7.
Updated 03 August 2020

Mobile Legends launches new hero for MENA

Mobile Legends: Bang Bang, a mobile multiplayer online battle arena (MOBA) developed and published by Moonton, has launched a new Middle Eastern hero on the occasion of Eid Al-Adha. Khaleed, also known as the Desert Scimitar, has been available for purchase since July 31 and will join the virtual battlefield on Aug. 7.
Wearing armor and equipped with a sharp sword, Khaleed demonstrates the temperament of the desert warrior. He has three distinct skills that he uses to tackle his enemies.
The first is called Desert Tornado, which sees Khaleed leap into the air and spin around with his weapon. If he is able to hit a hero, he can dash toward that hero’s direction and use Desert Tornado again.
The skill can be used up to three times. The second skill, called Quicksand Guard, harnesses the power of sand to give Khaleed regenerating capabilities and a reduction in damage. When used, heroes advancing toward Khaleed will be slowed significantly. The third skill is called Raging Sandstorm, where Khaleed summons a sandstorm at the designated location.
Enemies in the direction of the sandstorm will be knocked back. Meanwhile, those who are at the landing spot will be heavily damaged.
Additionally, his passive ability is called Sand Walk. When moving, Khaleed is able to accumulate sand, and when the meter is full, he will begin gliding on the map. When active, he has increased movement speed and damage.

HIGHLIGHTS

• According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait.

• The game has been downloaded more than 500 million times. • It has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.

Moonton, an international gaming company, aims to bring different kinds of exciting online games to users around the world.
In Mobile Legends, users can team up with their friends, family or other players to fight enemies and kill monsters, and enjoy a sense of victory brought by the power of the team.
With the rise in internet usage in the Middle East, more and more international gaming enterprises are eyeing to enter the region.
Recently, Mobile Legends has seen an increase in its popularity in the Middle East, with top YouTubers such as Arab Games Network and oCMz calling on their fans to download the game.
According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait. The game has been downloaded more than 500 million times and has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.