LuLu Hypermarket’s latest promotion highlights more than 75 varieties of dates from across the Kingdom.
The Saudi Dates Week was unveiled in a virtual event and inaugurated by Dr. Mohammed Al-Nuwairan, chief executive officer of National Center for Palms and Dates (NCPD), in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, together with other government officials and LuLu dignitaries.
Mohammed said: “Promoting the food culture of Saudi Arabia and supporting its local producers have always been centric to our business. Through this festival, residents can enjoy the delicious taste of locally grown dates at the most affordable prices, along with a wide variety of products made from dates in our bakery, roastery section and hot food stations, which are freshly made daily.”
Al-Nuwairan said: “This is a wonderful initiative by LuLu, showcasing the extensive selection of fresh and dried dates. I am sure these products will be highly appreciated not only by Saudi nationals, but also by the local and other expat communities residing here. Apart from their promotion in stores, we are delighted with LuLu’s unceasing efforts in supporting locally grown agricultural products and empowering the involved communities as trusted suppliers.”
Saudi Arabia has more than 31 million date palms with annual production exceeding 1.5 million tons, making it the second largest producer in the world as the Kingdom constitutes 17 percent of the world’s annual production, according to a report of the NCPD.
LuLu, which organizes country- and product-centric festivals throughout the year, is a top retailer in the Middle East.
Garnering more than 1,600,000 shopping patrons every day, it is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world and currently operates 188 stores with a workforce of more than 55,000.