Muvi Cinemas launches KSA’s first Dolby screen

Muvi Cinemas, Saudi Arabia’s first home-grown cinema brand, has announced the opening of the first Dolby Cinema screen in the Kingdom.
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Updated 02 August 2020

Muvi Cinemas launches KSA’s first Dolby screen

Muvi Cinemas, Saudi Arabia’s first home-grown cinema brand, has announced the opening of the first Dolby Cinema screen in the Kingdom. It is located at the U-Walk Boulevard, Arabian Centres in Riyadh.
Dolby Cinema offers guests the complete “Dolby movie experience” — from the ultra-vivid picture of Dolby Vision to the immersive sound of Dolby Atmos and the comfortable seating.
A premium cinema offering for moviegoers, Dolby Cinema combines state-of-the-art picture and sound. With Dolby Vision, the picture comes alive with amazing brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie screens. Studio grade Dolby Atmos transports guests inside the story with sound that flows all around them, including overhead and behind. The clarity and precision of Dolby Atmos create a stunning, textured soundscape that adds layers of depth to each scene.

HIGHLIGHTS

• Dolby Cinema is a premium cinema created by Dolby Laboratories that combines Dolby proprietary technologies such as Dolby Vision and Dolby Atmos, as well as other signature entrance and intrinsic design features.

• 251 Dolby Cinema locations are there globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision and Dolby Atmos.

There are 251 Dolby Cinema locations globally, with an additional 200 Dolby Cinema screens committed, and more than 300 movie titles being released or announced in Dolby Vision and Dolby Atmos. Nine of the top 10 global box office films in 2019 were available in Dolby Cinema.
Sultan Alhokair, CEO of Muvi Cinemas, said: “We are very excited to be opening Dolby Cinema and bringing the most powerful image and sound technology to Saudi Arabia. Dolby Cinema will provide a different experience for Saudi cinemagoers and will be the first of three screens to be added to our extensive portfolio of offerings.”
Established in 2019 with headquarters in Riyadh, the Saudi cinema chain is owned and operated by Muvi Cinemas Co. Last year, Muvi announced an expansion plan to launch 250 new screens across the Kingdom within 24 months to offer unique and exclusive experiences for all guests, and recruit and train more local talents. The first branch of the cinema chain opened last year in August at the Mall of Arabia in Jeddah.


MBRSC opens registration for space science camp

Updated 09 August 2020

MBRSC opens registration for space science camp

The Mohammed Bin Rashid Space Centre (MBRSC) has announced the opening of registration for the Deep Learning Camp for university students, which will be held virtually from Aug. 18 to 20. The Deep Learning Camp is part of the initiatives of the MBRSC to support the UAE’s strategic directions in the science and technology fields, promoting the building of a generation capable of adopting advanced technologies to tackle future challenges.

Through the camp, MBRSC aims to provide the youth with a unique experience to explore space science through theoretical and practical lessons, activities conducted by experts and specialists in the field from the center. The camp is a great opportunity for students interested in the field of space sciences to acquire new skills about remote sensing and satellite analysis.

Yousuf Hamad Al-Shaibani, director general, MBRSC, said: “The Mohammed Bin Rashid Space Centre is keen to make effective contributions that support the UAE’s strategic directions in the science and technology field. Young people can explore the important aspect of space science and modern technologies that are the basis for advanced science in all fields through this camp. The UAE’s ambition to strengthen its leadership in the space sector is clear, as the country is taking prominent initiatives in space technology and enhancing its role in this field. This has acted as a catalyst for younger generations to study such scientific disciplines.”

Saeed Al-Mansoori, head of application development and analysis section, MBRSC, said: “Through these initiatives, we are working to prepare the youth and develop their skills to keep pace with the future of deep learning and artificial intelligence technologies. To keep pace with the developments in the field of space sciences and technology in the region and globally, it has become necessary to possess such important skills and knowledge.”

“This camp is a great opportunity for students interested in space science. The camp includes theoretical and practical activities, including sessions on satellite image analysis, remote sensing and artificial intelligence, and other topics related to enriching young people’s knowledge and attracting them to this field,” added Al-Mansoori.

The Deep Learning Camp is divided into theoretical and practical sessions. The theoretical sessions deal with the definition of the principles of deep learning, its applications and the techniques used therein, with focus on satellite image analysis. The practical sessions will involve learning the applied aspects of deep learning through specialized machine learning applications, including Python programming with Google Colab. The practical session will also engage the participants in a technological challenge through a hackathon, with great prizes awaiting the winners.

During the three-day camp, participants will learn 3 key elements: Principles of deep learning and artificial intelligence, how to use satellite imagery, and the ability to analyze and classify satellite images from a set of satellite image data.