Mobile Legends launches new hero for MENA

The new Middle Eastern hero, Khaleed, also known as the Desert Scimitar, demonstrates the temperament of the desert warrior and will join the virtual battlefield on Aug. 7.
Short Url
Updated 03 August 2020

Mobile Legends launches new hero for MENA

Mobile Legends: Bang Bang, a mobile multiplayer online battle arena (MOBA) developed and published by Moonton, has launched a new Middle Eastern hero on the occasion of Eid Al-Adha. Khaleed, also known as the Desert Scimitar, has been available for purchase since July 31 and will join the virtual battlefield on Aug. 7.
Wearing armor and equipped with a sharp sword, Khaleed demonstrates the temperament of the desert warrior. He has three distinct skills that he uses to tackle his enemies.
The first is called Desert Tornado, which sees Khaleed leap into the air and spin around with his weapon. If he is able to hit a hero, he can dash toward that hero’s direction and use Desert Tornado again.
The skill can be used up to three times. The second skill, called Quicksand Guard, harnesses the power of sand to give Khaleed regenerating capabilities and a reduction in damage. When used, heroes advancing toward Khaleed will be slowed significantly. The third skill is called Raging Sandstorm, where Khaleed summons a sandstorm at the designated location.
Enemies in the direction of the sandstorm will be knocked back. Meanwhile, those who are at the landing spot will be heavily damaged.
Additionally, his passive ability is called Sand Walk. When moving, Khaleed is able to accumulate sand, and when the meter is full, he will begin gliding on the map. When active, he has increased movement speed and damage.

HIGHLIGHTS

• According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait.

• The game has been downloaded more than 500 million times. • It has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.

Moonton, an international gaming company, aims to bring different kinds of exciting online games to users around the world.
In Mobile Legends, users can team up with their friends, family or other players to fight enemies and kill monsters, and enjoy a sense of victory brought by the power of the team.
With the rise in internet usage in the Middle East, more and more international gaming enterprises are eyeing to enter the region.
Recently, Mobile Legends has seen an increase in its popularity in the Middle East, with top YouTubers such as Arab Games Network and oCMz calling on their fans to download the game.
According to Google, Mobile Legends ranks No. 3 in the UAE, and No. 7 in Saudi Arabia and Kuwait. The game has been downloaded more than 500 million times and has held eSports events such as cosplay competitions, tournaments and roadshows in different countries.


3rd META Cinema Forum to screen at Vox Cinemas

Updated 01 October 2020

3rd META Cinema Forum to screen at Vox Cinemas

Now in its 3rd edition, META Cinema Forum is the biggest cinema convention covering the Middle East and African markets. After signing an agreement with the Pan African Film Consortium, the MENA Cinema Forum is now rebranded as META Cinema Forum, inclusive of the Middle East and the entire African continent.

The forum takes place on Oct. 27 and 28 and is set to be one of the only annual events for the cinema industry in 2020 as most global conventions were canceled as a result of the pandemic and will be executed in a hybrid format. The forum will give delegates the option between attending physically at Vox Cinemas, Mall of the Emirates and Sheraton Hotel, Mall of the Emirates, Dubai, or alternatively delegates can attend virtually from the comfort of their home or offices across the globe via video conferencing technology.

“The cinema industry has been among the most impacted sectors by the pandemic, but if the $54 million box office sales of Tenet, the first blockbuster release since the pandemic, in its opening week at select international markets has proven anything, is that moviegoing is a habit we do not wish to kick, and that passion for movies and cinema as a form of accessible entertainment is here to stay,” said Leila Masinaei, META Cinema Forum Conference director and managing partner of Great Minds Event Management.

“Therefore, in close coordination with the major global stakeholders, we came up with a true hybrid event, the first of its kind in the world for the cinema industry, to facilitate collaborations that are required to help with the recovery. The event will highlight the plan for projects in the region, the recovery phase for the cinema industry, and content diversification as key critical elements.”

The forum includes a one-day, knowledge-packed conference, select slate presentations of upcoming content and films from leading Hollywood and international studios, a live META Cinema Projects Insight session with the most senior cinema leaders in the region and rounded off with a networking after-event reception.

Cameron Mitchell, CEO of Majid Al-Futtaim Cinemas and Majid Al-Futtaim Leisure and Entertainment, said: “At Vox Cinemas, we remain fundamentally confident about the future and resilience of the cinema industry, which has weathered many societal storms and survived more than a century of challenges ... We have witnessed a significant increase in our box office following the first wave of new releases and, with a backlog of blockbusters about to light up our screens regionally, cinema is set for a major comeback.”

The third edition is officially supported by some of the biggest cinema operators in the Middle East including Vox Cinemas, Novo Cinemas, Cinépolis Cinemas, and AMC Cinemas.