KAUST & British Council deliver free virtual learning for Saudi youth

Maha Aldubayan Manager of KAUST’s Social Responsibility department
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Updated 05 August 2020

KAUST & British Council deliver free virtual learning for Saudi youth

As part of an ongoing partnership with King Abdullah University of Science and Technology (KAUST), the British Council delivered English classes for the university’s annual Science Summer Camp (SSC), which was held virtually for the first time.
This summer, schoolchildren from Jeddah and surrounding communities learned English through the British Council’s young learners program, integrated with KAUST’s summer camp (SSC) and virtual English conversation clubs.
Now in its third year, the camp aims to cultivate student interest and ability in science and maths, while providing holistic development in skills such as English to help students thrive in their academic journeys.
Grant Butler, director of English Language Services British Council, Saudi Arabia, said: “We have a longstanding relationship with KAUST and are delighted to again be involved in their Science Summer Camp and deliver English language lessons as part of the overall program.
“With COVID-19, there is a need to try to maintain a certain sense of normalcy, and part of that normalcy is the camp experience. We hope that the students got the most out of our new online classes and engaged in some fun learning with new friends over the past three weeks.”

FASTFACT

In addition to English, KAUST’S summer camp offered courses in 21st-century skills and theory, ranging from solar energy, to programming, coding and cybersecurity.

In addition to English, SSC offered courses in 21st-century skills and theory, ranging from solar energy, to programming, coding and cybersecurity.
“Running this year’s Science Summer Camp in a virtual environment was a challenge, but we are delighted with the results and that we were able to show students they can still grow and learn in times of uncertainty,” said Maha Aldubayan, manager of KAUST’s Social Responsibility department, which administers the camp.
“Everyone involved at KAUST and our valued partners at the British Council brought their trademark enthusiasm, patience and imagination to make the best of the opportunity.”
Najah Ashry, vice president for KAUST’s Strategic National Advancement, said: “KAUST has a crucial role in the Kingdom’s development from all perspectives, and this year highlighted the importance of constant engagement and community support — a hallmark of our efforts since the beginning. The British Council has always understood our unique mission, so navigating this new reality with them was as rewarding for us as it was impactful for our local communities. This is just the beginning of what we can do together as we continue to explore innovative models of support for the next generation.”


Cartier looks ahead to sparkling future in KSA

Updated 22 September 2020

Cartier looks ahead to sparkling future in KSA

RIYADH: As the Kingdom prepares to celebrate the 90th Saudi National Day this Wednesday, businesses — big and small — are taking part in the festivities with gusto. But few companies can put forward what international jewelry brand Cartier has prepared.

Saudi Arabia is a key market for the brand, and the company has been celebrating its National Day for three years now. This year, the celebrations are some of their most elaborate yet.

Cartier’s managing director for Saudi Arabia, Kalid Lanssari, said the brand unveiled a new film capsule featuring Cartier’s emblematic panther lighting up Al-Faisaliah Tower in green. Cartier is also offering all guests and clients across its boutiques a special treatment to celebrate the day and make a deeper connection with them.

“Doors have already been open to all guests in our new flagship boutique in Al-Faisaliah Tower since Sept. 15. This boutique offers clients a new elevated experience through exclusive salons and a best-in-class service,” Lanssari said.

The year 2020 has been a tough year for businesses in general, given the ongoing global pandemic and subsequent economic downturn, and even an international brand such as Cartier could not escape unscathed.

“Like most brands in the industry, we suffered major drawbacks because of the pandemic. With the beginning of lockdown and the closing of our boutiques, business was hugely affected. We, however, were agile and quickly launched phone sales and home delivery services to try and compensate for the boutiques’ closure and the lack of e-commerce services. On the more positive side, the appetite of people for timeless luxury has remained and that helped the business bounce back very quickly,” said Lanssari.

He said Cartier had gone through a thorough sanitization process and taken other precautions to ensure the safety of its customers and staff.

“We’ve learned that brands need to be agile and adopt a seamless omni-channel approach. We have accelerated our e-commerce project to offer clients a new channel to purchase our collections online while continuing to offer the best in-boutique experience,” he added.

According to Lanssari, this is only the beginning for Cartier in Saudi Arabia.

“We plan to accompany the Kingdom in its trajectory of transformation through close collaborations, business expansion, cultural events and more. In the last three years, we have discovered and developed many amazing Saudi talents that are now part of the Cartier family and will continue to grow these talents in the future. This region has always inspired us and will continue to be a rich source of inspiration for years to come,” he said.