Sharjah’s watch & jewelry show postponed to April 2021

The Watch and Jewellery Middle East Show has become a reliable platform for the most creative trends in watches and jewelry from around the globe.
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Updated 14 September 2020

Sharjah’s watch & jewelry show postponed to April 2021

The board of directors of Expo Centre Sharjah announced that the 48th edition of the Watch and Jewellery Middle East Show (WJMES), which was scheduled to kick off later this month, has been postponed to April 6 to 10, 2021.

The center explained that the decision was made after extensive consultations with authorities and the participating countries, as part of its keenness on the health and safety of exhibitors, visitors, and staff, in light of the current pandemic.

“The early announcement of WJMES’ new date will enable industry leaders to set their plans in advance, so as to cope with the position and reputation of the largest event of its kind in the region,” a statement said.

The event is expected to help enhance the efforts exerted to boost the watch and jewelry industry in the region post-COVID-19.

The center emphasized that the contracts signed with the exhibitors and participating companies are valid for the upcoming editions. The new date will not be challenged by the current global travel restrictions, making it a perfect chance for exhibitors to once again meet with their existing and new customers and an opportunity for businessmen and dealers to conclude deals and establish new partnerships.

“We are looking forward to welcoming the participants and delegations from all over the world to the new edition of WJMES, which will have the same success of the previous years. The exhibition staff will keep an eye on updates in the exhibition industry globally to make use of the world’s best experiences and practices,” the statement said.

Over the course of 27 years, the Watch and Jewellery Middle East Show, which is organized and hosted by the Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry, has reinforced its reputation as a pioneering and reliable platform for the most creative trends in watches and jewelry from around the globe. WJMES brings together the leaders of this industry from different countries, making it one of the most prominent economic activities in Sharjah.


PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.