Atkins unveils framework to reshape transport sector

The white paper outlines how the transport sector should respond to the unprecedented socio-economic shock inflicted by COVID-19.
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Updated 17 September 2020

Atkins unveils framework to reshape transport sector

Atkins, a member of the SNC-Lavalin Group, has launched a white paper titled “Reimagining Transport and Mobility for a Sustainable Economic Recovery.” The white paper, which is developed by Atkins’ advisory business arm, Atkins Acuity, outlines the COVID-19 impact on the transport industry and provides a strategic framework to transition from short-term recovery to a medium-to-long-term transformation to achieve resilience and sustainability.

With lockdowns and restrictions on economic and social activity lifting, the challenge is how to maintain reopening safely, restore business and consumer confidence and provide the right economic and fiscal stimulus that will support the early stages of a viable recovery toward the end of the year and into 2021. However, the transport industry in the GCC has the opportunity to reshape its infrastructure, services and operations through the adoption of diagnostic tools, data analytics, planning principles and digital engineering to achieve improved outcomes and a better future.

Johan Hesselsøe, managing director, UAE, at SNC-Lavalin’s Atkins, said: “In the UAE, we have seen an increased focus beyond COVID-19 on creating sustainable infrastructure and transport systems that enhance the well-being of residents and minimize environmental impacts. We are working closely with our clients to navigate current challenges and achieve their long-term goals by providing our engineering, design and project management expertise combined with digital capabilities.”

Ian Redmayne, managing director, Saudi Arabia at SNC-Lavalin’s Atkins, added: “Despite the challenges caused by COVID-19, the crisis has reinforced the need for economic diversification in the Kingdom to foster socio-economic development in line with Saudi Vision 2030. With a proven track record in Saudi Arabia, we are proud to support this vision by sharing our market knowledge and expertise and working together with the public and private sectors to shape sustainable communities of the future.”

Through collaboration of SNC-Lavalin’s transport planning and strategic advisory experts across the world, the white paper presents a three-phase model: Reopen, Recover and Reimagine. This frames how the transport sector should respond to the unprecedented socio-economic shock inflicted by COVID-19, as well as the impact of low oil prices on GCC exports and finances. Looking beyond the immediate crisis, SNC-Lavalin’s reimagined approach to the future of transport brings together a broader agenda combining three pillars of land use, physical mobility and digital connectivity and comprises eight cross-cutting building blocks.


PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.