5th MITEF Saudi Startup Competition kicks off

A participant at the 4th MITEF Saudi Startup Competition is interviewed by the judging panel headed by Hassan Jameel, president, Community Jameel, KSA.
Short Url
Updated 17 September 2020

5th MITEF Saudi Startup Competition kicks off

The MIT Enterprise Forum Saudi Arabia, part of MIT Enterprise Forum global network, announced the launch of registration for the MITEF Saudi Startup Competition under the slogan “Innovate, Inspire, Connect.” A fully digital version that simulates a real event, this year’s competition is held in challenging atmospheres in light of the global health crisis, and the competition’s commitment to continue supporting entrepreneurs in Saudi Arabia to overcome the current challenges, and promoting innovation processes in the Kingdom.

Registration for the 5th edition opened on Sept. 15 through the competition website, and will continue until Dec. 10. Saudi and non-Saudi entrepreneurs of all ages and economic sectors can apply to participate within one of the three contest tracks: Ideas track, startups track, and the social enterprises track, according to the terms of the competition.

Hassan Jameel, president Saudi Arabia, Community Jameel, said: “The MITEF Saudi Startup Competition continues to be a hugely significant annual event, attracting thousands of entrepreneurs from across the Kingdom. Given the current global challenges, our mission to support young Saudi talent and to help small businesses develop, is now more important than ever. I would strongly encourage entrepreneurs from all sectors to register for what promises to be another outstanding event.”

Since its launch in 2015, the MITEF Saudi Startup Competition has succeeded in attracting more than 7,500 participants from all over the Kingdom, establishing more than 45 startup projects, training more than 260 entrepreneurs and creating more than 110 job opportunities through the startups. The winners received a total of SR1.6 million ($426,500) in the form of free investments. In the Startup Investment Forum, which was held during the 4th edition of the MITEF Saudi Startup Competition over a period of three days, the event hosted 65 innovative startups from around the world, including the UAE, Egypt, Lebanon, Turkey, Greece, and Poland, in addition to 27 innovative startups participating in the MITEF Saudi Startup Competition 2019-2020.

The MITEF Saudi Startup Competition is organized by the MIT Enterprise Forum (MITEF) Saudi Arabia, a branch of MIT Enterprise Forum global network, in collaboration with Bab Rizq Jameel, an initiative of Community Jameel. The competition aims to promote and enrich the entrepreneurial environment in Saudi Arabia by supporting and celebrating all startups and entrepreneurs in the Kingdom.


PepsiCo & SFA launch movement for athletic lifestyle

Updated 20 September 2020

PepsiCo & SFA launch movement for athletic lifestyle

The Saudi Sports for All Federation (SFA) and PepsiCo have announced a partnership that aims to make sports more accessible, facilitating a better quality and balanced lifestyle for people of all ages and abilities in the Kingdom. The 2-year collaboration will see both partners work toward achieving the nation’s goal of increasing participation in weekly sports by 40 percent by 2030.

Four key pillars — Endorse, Promote, Enable and Activate — are at the core of the partnership, in which PepsiCo endorses the SFA’s program of sports activities through an integrated, impactful marketing and communications campaign. This endorsement is centered on “Harek,” a new movement revealed on Sunday, which is being spearheaded by PepsiCo in collaboration with the SFA to encourage a more active lifestyle and participation in SFA events.

Harek, which means “move,” has been designed with its own identity and characterizes key principles of inclusivity, longevity, inspiring action, and is rooted in local culture.

Both partners will unite to promote key events including Family Activity Days, Neighborhood League Football, and virtual fitness activity as more people are now exercising at home. The partnership has enlisted PepsiCo’s support as the “beverage and nutrition partner” at SFA-selected events, anchored around brands such as Aquafina and Quaker Oats. 

The partnership was marked on Sunday with a signing event attended by President of SFA Prince Khaled bin Alwaleed bin Talal, and officiated by Managing Director of SFA Shaima Saleh Al-Husseini, alongside Tamer Mosalam, Gulf and Levant foods vice president and business unit general manager at PepsiCo.

“This partnership is a great example of how the government is working with the private sector to encourage widespread participation in sports and athletic activities,” said Al-Husseini. “This is not just a step, but a leap in the right direction, setting the pace for the adoption of healthier habits.”

“By working hand-in-hand with the SFA, PepsiCo looks forward to getting Saudi citizens and residents engaged in a wide variety of sport and leisure pursuits, and help the Kingdom pursue its ambition of being among the leaders in selected sports regionally and globally,” said Mosalam.