Discover flavors of Asia at LuLu’s ‘Amazing ASEAN’ fest

Visitors can expect to see a wide selection of fresh produce and ethnic delicacies on offer, specially flown in from the Philippines, Thailand, Indonesia, and Malaysia.
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Updated 19 October 2020

Discover flavors of Asia at LuLu’s ‘Amazing ASEAN’ fest

Regional retailer LuLu unveiled its week-long food festival “Amazing ASEAN: Discover the Flavors of Asia,” bringing the diverse product offerings of Asian countries in one place. Visitors can expect to see a wide selection of fresh produce and ethnic delicacies on offer, specially flown in from the Philippines, Thailand, Indonesia, and Malaysia.

The festival was virtually inaugurated in the presence of chief guests Dato’ Abd Razak bin Abdul Wahab, ambassador of Malaysia to Saudi Arabia; Sathana Kashemsanta Na Ayudhya, chargé d’affaires of Thailand (head of mission), Royal Thai Embassy, Riyadh; and Arief Hidayat, deputy chief of mission, Embassy of Indonesia; together with Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, and other LuLu officials.

Mohammed said: “We are truly honored to launch this festival that signifies our commitment to bringing the best quality products from different countries, which truly makes our brand where the world comes to shop. Our Southeast Asian sourcing offices and food manufacturing facilities have a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year. This event will provide our loyal customers with delicious food products straight from Asia.”

Well-known for promoting country festivals inspired by cuisines from around the world, LuLu has flown in a range of products that comprise imported fruits and vegetables, cupboard essentials, famous spiced sauces, packaged desserts, and healthy and organic foodstuffs. The festival runs from Oct. 14 to 20.

Having operations in Indonesia, Thailand, Vietnam, Malaysia, Singapore, and the Philippines, LuLu continues to procure a wide range of food and nonfood essentials that undergo consolidation, repackaging, and relabeling of products for the Middle Eastern market.

LuLu has continuously been exerting efforts to provide and sustain the supply of global products at the best rates. With a combination of high quality offerings and  an organized logistics system, LuLu is one of the favorite shopping destinations in Saudi Arabia when it comes to a broader selection of international products.

Garnering more than 1,600,000 shopping patrons every day, LuLu is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world and currently operates 193 stores with a workforce of more than 55,000.


Elaa to redefine corporate & government travel in KSA

Updated 20 October 2020

Elaa to redefine corporate & government travel in KSA

Seera Group, a travel services company, has announced the launch of Elaa 3.0, a digital travel management solution (TMS) that has been designed to optimize corporate and government travel bookings across Saudi Arabia.

A new dedicated portal has been launched for Elaa, Seera’s travel management company, which enables employees of partner organizations to make all their bookings and travel planning seamlessly without having to go through a tedious and costly manual process. This means reduced cost through higher levels of transparency, predefined policy setting and travel management efficiency.

“Elaa made the most of the downtime caused by travel restrictions during the pandemic by digitizing and simplifying the processes and enabling continuous improvement and innovation for its partner companies across private and public sectors,” a statement said.

The new improved platform can digitally connect everything for customers whilst supporting them in the new normal, as travel management policies, structures and strategies have changed following the COVID-19 pandemic.

Government ministries, departments and corporations with large-scale travel management requirements, can now manage all their requirements through Elaa’s new portal, which is designed as a flexible and scalable booking platform that is easy to navigate and is both time- and cost-efficient.

Abdulrahman Mutrib, executive vice president and group chief technology officer of Seera Group, said: “The new reality has brought a significant change in the travel requirements of corporate and government entities. Travel policies are constantly being updated or reviewed, and only a travel management system that can factor in these changes in real-time can add true value to organizations. Over the past years, we have been investing significantly in digitizing our processes, and we are now ready to offer the next-generation TMS system for our customers.

“The digitization of the processes, end-to-end, will mean less complexities in bookings, easy modifications and changes, as needed, and higher levels of operational efficiency. The automation of travel management, through Elaa 3.0, will lead to not only saving time but also cost advantages for the organization.”

Among the benefits for customers include search, select and booking of employee trips as a self-service, as well as a streamlined and swift digital approval process seamlessly regulated with pre-configured internal travel policies.

“With real-time tracking of booking requests, Elaa 3.0 serves as a revolutionary product in the travel market sector in the Kingdom,” a statement said.

Elaa’s highly secure and automated platform aims to redefine corporate and government travel for the new era. Elaa, meaning “trusted adviser” in Arabic, has activated a suite of internal training programs to familiarize customers on the new models that will be implemented.