LuLu, the region’s largest hypermarket and supermarket chain, has unveiled “Discover America,” its weeklong showcase of high-quality food products from the US. The event was virtually inaugurated in Riyadh by John Abizaid, the US ambassador to Saudi Arabia, in the presence of Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, government officials, and other LuLu officials.
In Jeddah, the festival was launched online by Ryan M. Gliha, the US consul general. The promotion runs until Dec. 19.
Mohammed said: “LuLu is known for being the ultimate shopping destination of multi-ethnic customers in the Kingdom, and this festival is one such proof that our shoppers consider American products as essential to their grocery shopping, especially for the festivities in this season. The US has been one of our key supporting countries for a wide range of products, with both fresh and frozen range of the highest quality. We are proud to have the continuous support of the US Embassy in organizing this event.”
LuLu, which has its own sourcing office in New Jersey, has flown in more than 3,000 products in different categories, such as fruits and vegetables, healthy and organic groceries, dairy, bakery products, cooking ingredients, and more for this promotion. Apart from the staple collection, new products straight from the land of the star-spangled banner have been launched in stores. These include: Essentia 9.5 PH purified mineral water, Milkadamia assorted macadamia milk, KLG Gold Cardamon Fruitas, Canada Dry Ginger Ale, and Sauder’s organic free-range eggs.
“With the operation of its processing and logistics plant in New Jersey, LuLu brings the best of American food products to consumers in the Kingdom and the GCC. During ‘Discover America 2020,’ we look forward to enjoying the wide variety of ‘Made in the USA’ products that LuLu brings to the market in Saudi Arabia,” said Ambassador Abizaid.
“We are beyond grateful to the hard work of our logistics and food sourcing office in the US for being upbeat in providing the best quality products at the most competitive prices,” Mohammed added.