Ritz-Carlton launches first children’s book

Ritz-Carlton launches first children’s book
The Little Lost Elephant is based on an inspirational true story of a member of the ‘ladies and gentlemen’ (staff) at The Ritz-Carlton, Berlin.
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Updated 02 January 2021

Ritz-Carlton launches first children’s book

Ritz-Carlton launches first children’s book

The Ritz-Carlton has created its first children’s book, in cooperation with well-known British children’s author Julia Gray and illustrator Jennie Webber. The Little Lost Elephant is based on an inspirational true story of a member of the “ladies and gentlemen” (staff) at The Ritz-Carlton, Berlin. In the story, Emma the Elephant is lost until Leo, a wise and kind lion who lives in a hotel in the jungle, helps her get back to her parents in a tale of compassion and friendship. The book explores the themes of childhood curiosity and the sense of discovery that turns everyday experiences into magical adventures.

“The Little Lost Elephant exemplifies The Ritz-Carlton’s brand promise of delivering genuine care and comfort along with handcrafted memories that leave an indelible mark on guests. The book also illustrates the anticipatory service provided by the ‘ladies and gentlemen’ across the brand’s properties worldwide,” a statement said.

Available in the Middle East and Africa for a limited period, The Little Lost Elephant will be gifted to young travelers staying in Ritz-Carlton properties across Saudi Arabia, the UAE, Bahrain, Oman and Egypt.

Jenni Benzaquen, vice president — brand, Europe, Middle East and Africa at Marriott International, said: “We are delighted to bring this magical experience to our young guests as part of the Ritz Kids program, and welcome back families to our hotels. Storytelling is a powerful way to engage a child’s imagination while providing life skills such as the importance of compassion and forging friendships. We are thrilled to collaborate with Julia Gray and Jennie Webber who brought The Ritz-Carlton philosophy to life in the pages of The Little Lost Elephant.”

Author Gray said: “I was very excited to work with The Ritz-Carlton on the development of this exquisite book, which will hopefully offer younger guests a new and delightful way to engage with their hotel experience.”

Illustrator and printmaker Webber said: “Working with The Ritz-Carlton provided an exciting opportunity to creatively explore their ‘lion’ logo, and also to connect with families from all over the world.”

“As families spend more time together, we hope this book along with our Ritz Kids programming will be a special part of their experience. Our ‘ladies and gentlemen’ look forward to providing memorable and personal experiences for our young guests,” added Benzaquen.

Designed for guests aged four to 12, Ritz Kids was developed to inspire meaningful connections with the environment and local culture. The program includes child-friendly amenities, menus and experiences that address the day-to-day comforts of young travelers.


Asian Business Leadership Forum launches virtual venue

Asian Business Leadership Forum launches virtual venue
Updated 17 January 2021

Asian Business Leadership Forum launches virtual venue

Asian Business Leadership Forum launches virtual venue

DUBAI: The 14th Edition of the Asian Business Leadership Forum (ABLF), Asia’s most influential leadership series that engages the region’s visionaries, strategists, experts and influencers in conversations seeking equitable solutions for pressing socio-economic issues, is now live and hosted on its bespoke virtual venue, the ABLF City - a state-of-the-art virtual environment that facilitates the global virtual event series.

Registered users have access to world-class forums, round tables, masterclasses, workshops and the ABLF Expo featuring its partners. Through the ABLF Talks Live, users can engage with some of the world’s brightest leaders and proactive global citizens as they debate and discuss ways to secure and protect our collective future after the pandemic.

The ABLF Talks Live will host its first edition in 2021 on Jan. 18 from 12.45 PM – 5.15 PM (GMT +4) at the ABLF City. The Virtual Conclaves, to be held every month till December 2021, features in-depth conversations with Asia’s policy-makers and decision takers on relevant subjects of the times and enables proactive online networking.

The speakers at the January 18 Conclave are: Aaditya Mattoo, Chief Economist of the East Asia and Pacific Region of the World Bank, Alisha Moopen, Deputy Managing Director, Aster DM Healthcare, Dr Ayesha Khanna, CEO and Co-Founder ADDO AI, Singapore, Gaurav Gupta, Co-Founder, Zomato, Sacha Jafri, Artist, Kathleen Rogers, President, EARTHDAY.ORG and H.E. Fahad Al Gergawi, CEO Dubai FDI.

To register for the event, click here (https://www.ablf.com/talks-live-registration)