Hyundai Motor Company has announced the winning photographs of its Sonata Fandom Challenge as three residents in the Kingdom beat thousands of entries to win a new Sonata 2.5 GDi each.
Launched in November with the aim of encouraging the public to get creative, the competition received more than 16,000 submissions across three different categories — Sonata 2.5 GDi, Sonata N Line and the Sonata Hybrid.
To win one of the three Sonata 2.5 GDi cars, residents across the Kingdom were required to take a picture on their smartphone using the AR camera filter of either a Hyundai Sonata 2.5 GDi, a Sonata N Line or a Sonata Hybrid, which could be zoomed in, rotated or moved. The pictures were then uploaded on the website and shared on Instagram.
Following a thorough selection process, Bashayer Mohammed (Sonata 2.5 GDi), Sultan Faei Assir (Sonata Hybrid) and Abdulrahman Al-Qarawi (Sonata N Line) were chosen as the winners in their respective categories.
Mohammed was taken by surprise to discover she won her “dream” car. She said: “It was my first time where I was participating in a competition and I was really happy to find out that I won a brand new Hyundai Sonata.”
She added: “The idea for the photo came when it was raining in Jeddah and when it stopped later in the day, I wanted to capture a photo of the Sonata 2.5 GDi in front of the sea and the colliding waves and managed to click it perfectly.”
Assir, winner of the Sonata Hybrid category, was inspired to take a picture of one of Riyadh’s iconic landmarks with the Sonata Hybrid after seeing the competition advertisement in a café.
He said: “I must say that the Sonata is a wonderful car that is powerful and fabulous to drive. The car has certainly exceeded my expectations in both the performance and design, and I would like to thank Hyundai for running the Sonata Fandom Challenge to win this amazing car.”
Al-Qarawi was equally shocked to discover he won the top prize in the Sonata N Line category. He said: “I really liked the idea of Hyundai inviting residents to use virtual reality and other innovative and modern techniques to take photos with the Sonata N Line. I have always liked the Hyundai showroom in Dammam and after seeing an empty parking space, I decided to take the picture at that moment in time.”
Bang Sun Jeong, vice president, head of Hyundai Motor Company Middle East and Africa headquarters, said: “The Sonata Fandom Challenge was a great success for us as we wanted to engage with our customers to celebrate the festive season and we are extremely happy with the overwhelmingly positive response. It is a testimony of the love, trust and confidence that our customers repose in us.”