Asharq Al-Awsat’s special coverage on Women’s Day

Asharq Al-Awsat’s special coverage on Women’s Day
Jomana Alrashid, CEO of SRMG, praised the unwavering commitment and steadfast support of Saudi Arabia’s youthful and visionary leadership to women’s causes.
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Updated 08 March 2021

Asharq Al-Awsat’s special coverage on Women’s Day

Asharq Al-Awsat’s special coverage on Women’s Day

An all-women team of journalists and media practitioners is taking over Asharq Al-Awsat’s editorial content and press coverage, for a day, to mark this year’s International Women’s Day (IWD) on March 8.

The global newspaper in Arabic language, a publication of the Saudi Research and Marketing Group (SRMG), will feature special interviews, editorials and dedicated articles on the occasion.

The move is part of an initiative titled “By women, for all” that has been launched by the media platforms under SRMG to celebrate the Women’s Day. In addition to Asharq Al-Awsat, other participating media platforms include: Arab News, the English-language daily of record; Sayidaty and Hia, the region’s leading women’s magazines in print and digital; and Asharq News, the multiplatform Arabic news service.

The timely initiative comes in line with the goals of Saudi Vision 2030 and within the framework of the UN’s sustainable development goals, all of which aim at promoting the importance of women’s active participation in public life. The campaign also reflects SRMG’s long-established commitment toward women’s empowerment and inclusion in Saudi Arabia and the wider Middle East and North Africa (MENA) region.

“The Arab world in general, and Saudi Arabia in particular, are rich in stories that demonstrate the pivotal role women play in our everyday lives, business, society, education, healthcare and beyond,” said Jomana Alrashid, CEO of SRMG. “This year, we celebrate International Women’s Day across our media platforms, with remarkable women, each in her respective area of expertise, as well as with our female colleagues who are qualified to assume executive roles, and take on managerial and career positions within the group.”

Alrashid added: “Simultaneously, we pay tribute to distinguished Arab women who play an important role in the public and private history of our countries and communities. We are thrilled and privileged to witness the unwavering commitment and steadfast support of Saudi Arabia’s youthful and visionary leadership to women’s causes. More than ever, Saudi women have now become an integral part of the growth, prosperity and advancement of our country. We at SRMG are fully prepared to play our part.”

SRMG — the Middle East’s premier media and publishing house — pays special attention to women’s empowerment. The group has reiterated its commitment to hiring more competent women in the future, entrusting them with media executive roles, as well as managerial and career positions across various departments and functions, with a primary emphasis on Saudi female competencies.

Women’s issues

Some of the women’s issues tackled by the various SRMG platforms on Women’s Day (and beyond) include: The role of government and private institutions in advancing women’s issues, exceptional female journalists and their journeys to success, women in public, women in business, female entrepreneurs, women-owned and women-run businesses, women in healthcare — especially those on the frontline fighting the COVID-19 pandemic and other infectious diseases, in addition to women’s contribution to cultural and creative industries and in the areas of beauty, luxury, fashion and design, among many others.

Asharq Al-Awsat

Prominent female journalists and media practitioners take over Asharq Al-Awsat’s editorial content and press coverage on March 8. The international Arabic newspaper will feature special interviews, editorials, articles and press coverage revolving around remarkable Arab women, showcasing their compelling and inspiring stories.

Arab News

As it does every year, this year too Arab News is producing dedicated Women’s Day coverage, including but not limited to, interviews and stories around Saudi and Arab women’s issues and areas of interest. In addition, Assistant Editor-in-Chief of Arab News Noor Nugali will take the lead and manage the day’s operations.

Sayidaty and Hia

The two leading women’s titles in the region tackle women’s issues all year long. For Women’s Day, Sayidaty is publishing a wide range of interviews and stories featuring successful and inspiring women. These include: Women behind famous brands, international female creative directors in jewelry and fashion, young Arab and Saudi women in tech, culture, design, fitness, fashion, beauty and lifestyle, and mother and baby stories. There is also an article on cinema in the eyes of eight Arab female directors and filmmakers, in addition to a story on two Saudi couples creating a female soccer team with 120 participants.

Meanwhile, Hia magazine is celebrating Saudi women leaders and renowned female fashion icons and designers around the world. In addition, will also feature a number of articles and stories related to Women’s Day, across all its sections, which include: Fashion, beauty, jewelry, health, food, décor, travel, bridal and miscellaneous.

Asharq News

Throughout the day, and in its various programs and daily segments, Asharq News will feature women journalists who go above and beyond in delivering impactful news to audiences across the MENA region. The multiplatform Arabic news service will also conduct interviews with iconic women, celebrating their accomplishments and tackling challenges ahead. A dedicated page for women has also been launched on the website.

Ascott offers a well-deserved family escape in Riyadh

Ascott offers a well-deserved family escape in Riyadh
Updated 20 April 2021

Ascott offers a well-deserved family escape in Riyadh

Ascott offers a well-deserved family escape in Riyadh

Planning a city escape with family and friends this holy season? Ascott Rafal Olaya is offering the perfect staycation deal for guests. 

The Riyadh hotel is currently offering up to 25 percent off with its “Escape in Style” promotion. Guests can indulge in varied exclusive lifestyle amenities, separate for men, women and children. These include swimming pools, a gymnasium, sauna, children’s playroom, prayer rooms, and locally popular restaurants that are situated on its ground floor — Don Puro and Opaline, which offer delicious Lebanese cuisine, and are an ideal choice for families wanting to celebrate iftar outdoors. 

With world-class hospitality and sophisticated serviced spaces that are designed to pamper guests, Ascott Rafal Olaya is among Riyadh’s prominent hotel apartments. Home to both leisure and business travelers, the property offers studios, one- and two-bedroom apartments that boast urban city views. 

Located in the capital city’s modern business district of Olaya, Ascott Rafal Olaya Riyadh sits among two of Riyadh’s tallest skyscrapers, which not only supply guests with an exceptional view of the city, but serve as handy orientation points: Faisaliah Tower and Kingdom Centre.

Opened in 2017, the Ascott residence is just a five-minute drive to the up-and-coming King Abdullah Financial District, where many multinational companies, embassies, and international banks are setting up shop. Ascott Rafal Olaya Riyadh provides easy access to these business associates as well as a wide variety of restaurants, shops, and other conveniences nearby. 

In view of the COVID-19 situation, Ascott Rafal Olaya has implemented the Ascott Cares’ nine commitments to hygiene, cleanliness and safe distancing. 

Bookings for the “Escape in Style” offer can be made at

Intigral marks Ramadan with unmatched content selection on Jawwy TV

Intigral marks Ramadan with unmatched content selection on Jawwy TV
Updated 19 April 2021

Intigral marks Ramadan with unmatched content selection on Jawwy TV

Intigral marks Ramadan with unmatched content selection on Jawwy TV

Intigral, a leading provider of digital entertainment and sports in MENA, has announced an exciting lineup of content titles to be aired on its flagship entertainment platform Jawwy TV during the holy month of Ramadan. This includes exclusive and original releases alongside a curated selection of Arabic and Khaleeji shows, all of which began airing from April 12 on the platform.

Topping the Ramadan list are two new original productions exclusive to Jawwy TV — the Bedouin drama series “Al-Kahif,” which sheds light on tribal struggles and tells the tale of twin brothers unraveling the mysteries of a curious cave, and “Al-Awael,” an inspiring Saudi docuseries that highlights stories of pioneering Saudi women across various fields and sectors. 

Jawwy TV will also air the exclusive Lebanese drama “Rahou,” and a couple of digital-exclusive Egyptian dramas — “Al-Tawoos” and “Faris bela Zawaj,” as well the Egyptian series “Thahab,” the animation series “Sohbet El-Ayat,” — and the Syrian drama “Bab Alhara 11” from StarzPlay.

Jawwy TV will bring its viewers numerous and varied Khaleeji titles to keep them entertained throughout the month, including dramas “Beit Al-Thol,” “Al-Rouh wo Al-Riah,” “Alwaseya Alghaybah,” “Hath Aljamelat,” and “Waraqah,” in addition to comedies “Yejeb Allah Matar,” “Abu Tar,” “Ghareb,” and “Kan ya Makan,” and thriller-romance “Seqar.” 

The rich content additions coincide with Jawwy TV’s recent expansion into regional markets including Egypt, Jordan, and the UAE, where more people will be able to enjoy watching Jawwy TV’s growing library of content and in particular its Ramadan lineup.

Markus Golder, CEO at Intigral, extended his warmest wishes to viewers across the region on the arrival of Ramadan, and reiterated Intigral’s commitment to offering the very best in entertainment to its valued subscribers. “We strive to continually augment Jawwy TV to the highest standards by producing and curating content that delights viewers of different tastes and preferences in the region, and we are certain that our Ramadan offerings will meet the expectations of those seeking the highest quality entertainment experience.”

Jawwy TV is widely regarded as a next-generation application for paid channel solutions. It focuses on providing entertainment offerings fit for the Arab family through utilizing world-class HD display technologies via smart devices, tablets, smart TVs and set-top-boxes. Jawwy TV also provides more than 25,000 shows in both Arabic and English, in addition to an array of special features, including the rewind feature, which adds value to the platform’s live channel offerings, including a full lineup of MBC channels, and enables viewers to enjoy previously-broadcast episodes at their convenience.

Rosewood Jeddah hosts ‘Arabian Nights’ in Ramadan

Rosewood Jeddah hosts ‘Arabian Nights’ in Ramadan
Updated 19 April 2021

Rosewood Jeddah hosts ‘Arabian Nights’ in Ramadan

Rosewood Jeddah hosts ‘Arabian Nights’ in Ramadan

No matter how much the world changes, timeless traditions will always be worth treasuring. Amid the rich heritage and culture of the Middle East, Rosewood Jeddah offers a magical setting for celebrating the spirit of Ramadan and coming together in a venue, where the desert meets the sea in a display of majestic splendor. 

Guests are invited to tuck into the hotel’s Arabian Nights-themed sahoor and iftar fare that serves the best of Saudi Arabian, Moroccan, Egyptian, Syrian and Lebanese flavors. Surrounded by breathtaking views straight out of the beloved stories, Habsburg complements its mouthwatering cuisine with its dedication to service, ensuring memorable dining experiences at affordable prices for groups or individuals. 

For guests looking to bask in the charm of an oasis-inspired backdrop, Soleil offers a cocoon of tranquility for cozy gatherings among families and friends. Bringing scenes from the Arabian Nights to life with its distinct decor, the lounge’s warm and welcoming ambience sets the tone for evenings to remember.

 On top of special menus at both restaurants, guests will be able to savor mezzeh assortments and drinks at their table with a selection of soups, grilled classics, clay pot mains, and desserts from the iftar food carts. The hotel will also offer group booking options for business gatherings of up to 100 people at Habsburg restaurant.

In light of the COVID-19 pandemic, Rosewood Jeddah is taking all the necessary precautions and protocols mandated by the government to provide a safe and comfortable environment for all its guests. The restaurants will be operating at a 50 percent capacity to allow for social distancing and greater peace of mind.

“Ramadan is all about remembering what matters and sharing moments with the people who matter,” said Mazen Allam, managing director of Rosewood Jeddah Hotel. “With our guests’ health and safety as our top priority at all times, we are looking forward to providing families and friends with the opportunity to celebrate a meaningful occasion — and life itself.”

The award-winning Rosewood Jeddah is a flawless combination of spectacular design and unprecedented sophistication. Ideal for both the business and leisure traveler, the hotel is situated on the Jeddah Corniche, one of the city’s most impressive locales, which runs parallel to the Red Sea for more than 20 miles. It is within easy reach of key business, diplomatic, government and designer shopping districts. 

The hotel features individually designed and handcrafted rooms. The 101 guest rooms and 26 suites are elegantly furnished and reflect a contemporary aesthetic. Many offer stunning views of the Red Sea and all enjoy 24-hour butler service and state-of-the-art entertainment and business solutions. 

Those interested to book iftar or sahoor can contact Rosewood Jeddah at +966 12 260 7111.

MBRCH expands food campaign to 10 countries

MBRCH expands food campaign to 10 countries
Updated 19 April 2021

MBRCH expands food campaign to 10 countries

MBRCH expands food campaign to 10 countries

Coinciding with the “100 Million Meals” campaign, the Mohammed bin Rashid Al-Maktoum Humanitarian and Charity Establishment (MBRCH) announced the expansion of food relief operations to 10 additional countries.

The MBRCH will finance and implement food support operations in a new list of countries including Benin and Senegal in Africa, Kazakhstan, Uzbekistan, Tajikistan, Afghanistan, Kyrgyzstan and Nepal in Asia, Kosovo in Europe, and Brazil in South America, thus contributing to financing the “100 Million Meals” campaign efforts in 30 countries, and carrying out on-ground distribution operations in 17 of them.

The “100 Million Meals” campaign, launched on April 11, aims to provide food parcels for disadvantaged individuals and families across 20 countries in the Middle East, Asia, and Africa during the holy month of Ramadan.

The MBRCH is working with the campaign’s organizer, the Mohammed bin Rashid Al-Maktoum Global Initiatives (MBRGI), in collaboration with the United Nations World Food Program, the Food Banking Regional Network, and local humanitarian organizations to ensure swift and integrated food distribution to beneficiaries in target countries.

MBRCH also earlier announced a donation of 20 million dirhams ($5.4 million) to the campaign to provide 20 million meals for vulnerable communities.

Ibrahim Boumelha, adviser for humanitarian and cultural affairs to the ruler of Dubai, and vice chairman of the board of trustees of MBRCH, said the establishment has channeled its resources to support the objectives of the “100 Million Meals” campaign.

He added that MBRCH is working closely with all partners involved to ensure the food aid reaches their beneficiaries as quickly as possible.

Boumelha stressed that the success of the campaign is widely attributed to the close cooperation of all segments of society, with its entities, the public and logistic partners. “Partnering entities on the ground particularly bear the big responsibility of ensuring food parcels reach everyone in need, at a great time of need. The campaign reflects the UAE’s dedicated humanitarian efforts to vulnerable and low-income communities across the world, regardless of religion, race or nationality,” he added.

Since its inception in 1997, the MBRCH has been implementing local and international projects in the fields of relief, healthcare, social support, education and orphan care.

MBRCH’s local projects include health programs, financial aid, educational programs, zakat, food vouchers and the Mir Ramadan program, construction and housing maintenance, seasonal projects, and community partnership.

LuLu’s Ramadan campaign a mix of retail offers, charity activities

LuLu’s Ramadan campaign a mix of retail offers, charity activities
Updated 17 April 2021

LuLu’s Ramadan campaign a mix of retail offers, charity activities

LuLu’s Ramadan campaign a mix of retail offers, charity activities

LuLu is highlighting a host of retail promotions and charity activities in its Ramadan campaign this year.

In an effort to improve customer experience and make shopping easy and affordable during Ramadan, LuLu has introduced its pre-packed Ramadan kit for SR99 ($26), which has been especially created for essential shopping and donation.

In partnership with Saudi Food Bank, these kits along with the iftar boxes (priced at SR15 each) will be distributed to the needy and charity groups. An agreement was signed between Abdul Rahman Al-Huzaimi, regional manager of Saudi Food Bank in Riyadh, and Bashar Al-Besher, administration director of LuLu Hypermarkets, Saudi Arabia, in the presence of Shehim Mohammed, director of LuLu Hypermarkets, Saudi Arabia, LuLu officials, and other guests.

These kits are priced lower than the regular market price and have grocery products, such as rice, milk powder, sugar, oil, and others. LuLu’s Ramadan kits are available across all its stores and online via

Mohammed said: “As the current pandemic situation continues to restrict the majority with smaller gatherings and with more people staying at home, we launched products offers and Ramadan kits to make grocery shopping easier and more convenient. Our promotion sections in stores are fuller and wider with lots of product essentials offered with great discounts. The same offers are also boosted in our online shopping with deals and promotions to ensure safe shopping for those who do not want to buy from stores.”

LuLu will also launch traditional food stations at its stores celebrating essential delicacies savored in the holy month. 

The food stations will host themed events such as the Meat Fest, Dates and Nuts, Iftar Delights and Dessert Festival. Moreover, LuLu has introduced “Souk Al-Fawakeh” to provide customers with fresh fruits and vegetables at competitive prices in bulk packages. It features 30 exotic fruits for the entire month.

In keeping with the spirit of giving in the holy month, LuLu has launched Ramadan-themed cards, which are available at SR15 and SR150.

Abdulla Hamdan, marketing manager of LuLu Hypermarkets Saudi Arabia, said: “We’re glad to launch these Ramadan-themed cards for our customers, in line with our goal to make their shopping experience unique, especially during important occasions like Ramadan. Since gathering in large groups for iftar is restricted to prioritize the health and safety of everyone, this card is a perfect choice for gifting. 

“It is a convenient way to show your loved ones that you remember them and care for them in the midst of these challenging times.”

In collaboration with Saudi Food Bank, LuLu has launched iftar boxes featuring convenient packs of after-fasting essential meals that customers can buy for SR15 each. There is also an option to donate SR15 through the cash counters.

In collaboration with the Kayl Association for Combating Obesity, LuLu launched the “Health is Wealth” campaign to raise awareness on obesity and its risks to health along with the importance of limiting its spread among the community. For every purchase of a healthy iftar or sahoor meal, 5 percent will be donated to the charitable organization.