Chinese smart device brand Oppo is preparing to unveil its latest Reno model in the Kingdom this month, following the launch of the Reno3 and Reno4 series, and Oppo Find X2 Pro last year.
The anticipated launch will be in line with the company’s aim to consolidate its global position in the smartphone sector. Oppo employs artificial intelligence (AI) to push the boundaries of technology with a series of integrated features including an innovative camera, a super-fast charging battery and 5G connectivity.
Mataz Bait Almal, public relations manager at Oppo Saudi Arabia, said: “Oppo is preparing to unveil its new series of Reno smartphones in the Saudi market. Since its launch in Saudi Arabia in 2019, Oppo has demonstrated incredible growth to become the fifth most popular smartphone in the Kingdom. Its success is due to its digital innovation, product development and adoption of 5G technology. Oppo’s aim is to pursue the creation of best technology products with cutting-edge design that will shape the future not only for smartphones but for intelligent connectivity.”
The electronics giant is on a mission to build a multiple-access smart device ecosystem for the era of intelligent connectivity. It has already registered 5G standard patents in more than 20 countries and regions, and according to the World Intellectual Property Organization (WIPO), it ranked among the top 5 PCT filers in 2019.
Meanwhile global technology market analyst firm Canalys revealed that the growth rate of Oppo’s shipments in the Saudi market reached 124 percent in 2020. Oppo’s business covers 40 countries with more than six research institutes and five R&D centers across the world.
The company is set to invest $7 billion in R&D in the next three years to promote research in 5G, AI, augmented reality and big data, as well as building core underlying hardware technologies and software engineering ability.
