Mohamed Yousuf Naghi Motors (MYNM) Company, the official BMW Group importer in Saudi Arabia, has announced the arrival of the new MINI three-door and five-door Hatch and the MINI Convertible.
The original models in the small car premium segment are moving to the next stage of their evolution. With an intensive makeover for the MINI three-door, MINI five-door and MINI Convertible, BMW Group has confirmed the position of the three models as premium providers of driving fun, expressive design and individual style.
Clear exterior design accents give the new models a purist appearance that emphasizes the hallmark design features. In addition, the innovative multitone roof creates unique individualization opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI three-door, the MINI five-door and the MINI Convertible.
Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the BMW Group’s small car models.
A new exterior design language now puts the unmistakable appearance of the MINI in a decidedly purist light. Above all, the enhanced aesthetics ensure that the central design features of the MINI become even more apparent and modern by means of reduction.
Contrasting colors for the roof and exterior mirror caps are among the most striking design features that have made MINI a pioneer when it comes to customization. In addition to the Jet Black, Aspen White and Melting Silver paintwork, as well as Chili Red for the MINI John Cooper Works, an innovative and globally unique variant of the roof paint finish is offered for the MINI three-door and the MINI five-door.
The redesigned interior of the MINI three-door, MINI five-door and MINI Convertible is sophisticated, modern and of particularly high quality.
New to the range are sports seats in the Light Chequered color variant, which complement the Zesty Yellow exterior paint finish. The familiar Black Pearl fabric quality is given a new, expressive check look in hallmark British MINI style. The seams at the transition to the black imitation leather of the seat bolsters feature a color scheme that matches the fabric of the seat surfaces.
The premium look of the hallmark central instrument has also been optimized. An 8.8-inch color touchscreen display, touch-sensitive favorite buttons and Piano Black high-gloss surfaces are now standard features.
Mark Notkin, BMW Group managing director at MYNM, said: “The new MINI Hatch and Convertible are first and foremost authentic MINIs that have gained even further in personality and substance. They have been refined to emphasize all those things that make MINI what it is: Quality, modernity and identity.”
“With individual style and personality at the forefront of the MINI brand, these new models offer an enhanced level of customization. With their improved design and power we are confident that MINI lovers in the Kingdom will welcome the latest editions to the MINI collection with open arms.”