Jawhara Jewellery, an award-winning jewelry retailer in the GCC, has become one of the first companies to be honored by the Department of Economic Development (DED) with the Consumer Friendly Company certificate. The win reflects the brand’s goodwill and Jawhara’s dedication to the consumer-friendly environment in Dubai.
Tamjid Abdullah, deputy CEO of Jawhara Jewellery, said: “Consumer Friendly Company award is a great government initiative to improve customer satisfaction levels and raise consumer confidence in Dubai’s retail offerings. It is an honor to receive the award and we strongly believe that our customers are the core of our business, and therefore delivering great customer service is part of our corporate value. We will continuously strive toward improving our processes and services to ensure the best experience for our customers.”
Launched by the Commercial Compliance and Consumer Protection (CCCP) sector in Dubai Economy, the Consumer Friendly Company award honors private sector businesses for their efforts in raising the bar of customer service standards.
The assessment was the first-of-its-kind consumer-friendly standards conducted in the region. There are four evaluation criteria grouped under two themes — sustainability and competitiveness. The sustainability theme includes the strategy and communication criteria, while competitiveness covers customer care and development. Businesses are evaluated periodically for consumer-friendliness and their evolving strategic plans and channels for communicating with consumers. The results of the first evaluation provide an opportunity for businesses to elevate their consumer-friendliness across both themes.
Recently, Jawhara Jewellery was also recognized at the Retail Jewellers Award 2021 for the best Mother’s Day jewelry collection of the year.
Abdullah added: “The team at Jawhara is excited as we are receiving awards for our products and services. This only helps in consumer confidence and instills their trust in our brand and our staff.”
Established in 1907, the Emirati jeweler’s collections are conceived, created and developed by a team of skilled in-house and international designers.
The designs are manufactured and responsibly sourced
from international alliances located in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain and Lebanon.